Putting Dove’s Super Moisturising New Anti-Perspirant Formula To The Test: The Results Of My Underarm Challenge

SPONSORED FEATURE IN PARTNERSHIP WITH DOVE

How many of you stick to the same time old tried and tested products and formulations, believing it’s better the devil you know than the beauty stuff you don’t? Once we discover something we can supposedly rely on, it’s tricky to get into the mindset of regularly changing it up or trying something new – even if we know the grass may be greener on the other side. I’ve spoken previously about the new anti-perspirant formulas from Dove that have been re-formulated to be their most skin friendly ever; they’ve re-balanced the formulations to provide even more moisturisation for this often sensitive part of your body, and the range now features ingredients that are more commonly found within luxury skin care products. All this on top of Dove’s signature 1/4 moisturising cream that its deodorants are so well known for. This reformulation allows the range to lubricate the skin and ensure it’s working effectively, alongside aiding the repair of damaged skin after hair removal. These hardworking features ensure that the Dove anti-perspirants are superior to many other household names I’ve tried, providing a comfortable and effective experience. But how many of you regularly change up your deodorant or seek out something that offers more than just basic protection?

I’ve been a fan of the Dove deodorants for years, because I know their products provide me with an incomparable experience and hardworking care. Their constant innovation and portfolio of scents to choose from keeps it fresh, while ensuring I’m always getting the best from my underarms. However, I know many others stick with their standard antiperspirant and don’t even think to seek out anything new – often for decades on end. In the interests of encouraging my loved ones to shake things up and introduce them to what Dove has to offer, I set six of them a challenge to try out the newly revamped range for a week and let me know their thoughts. This is what they had to say…

MY SISTER (DOVE ORIGINAL)
I’m really sensitive to scents and textures, so Dove has been a brand I’ve long been using. I love the original version of their anti-perspirant as I can rely on it to keep me dry, without worrying that the texture it leaves on skin will irritate or the smell will overload my senses. My underarms feel really soft and comfortable.
MY MUM (DOVE SENSITIVE & SOFT FEEL)
I normally use the Dove shower products but I’d not used the anti-perspirants before. In this heatwave it kept me totally dry and fresh, which I was impressed with considering I usually used roll-ons and swapped for the spray. I noticed my underarms were definitely softer after trying it for a week – in fact I pH tested and the moisture levels in my armpits raised from 19% to 36% in only seven days!

MY NAN (DOVE GO FRESH CUCUMBER & GREEN TEA)
Usually I stick with the rollerball I’ve used for many years. More for the routine and peace of mind than for the protection I suppose. I really enjoyed this, particularly the scent which was really refreshing. It didn’t sting or feel uncomfortable at all, but instead felt pleasant on the skin.
MY BEST MATE (DOVE GO FRESH POMEGRANATE & LEMON VERBANA)
I have sensitive underarms so usually I opt for cream deodorants. I knew Dove would be moisturising and contain ingredients that wouldn’t irritate me, so I actually starting using the Original version a few weeks ago. The pomegranate version smells sooooo nice, without being overpowering. I can apply it straight after shaving with no stinging whatsoever (even the spray version) and it really does make your underarms so smooth! I’ve just introduced my nine year old daughter to Dove as her first foray into deodorant, as it’s a brand I know I can trust to be delicate on her skin.
MY BLOGGER BUD (DOVE GO FRESH GRAPEFRUIT & LEMONGRASS)
I’m generally quite a sweaty person so I always opt for the brands and ranges I think are going to work really hard for me; I always assumed Dove’s antiperspirants were for women who glowed – and that’s not me! I’ve been trying it for a week or so and my pits are definitely a bit more comfortable and it holds up against the sweaty summer heat too. And the fragrance is a bonus: it’s so delicate and pretty.
AND ME? (DOVE GO FRESH PEAR & ALOE)
I’ve used Dove for many years and often flit between the classic scent and new additions. I first saw this in New York last year and was probably a touch too excited about it, so I was delighted to see it being launched in the UK. The fragrance of pear is so uplifting and comforting, especially during the summer months, which when combined with aloe provides me a morning hit of freshness that keeps me confident and dry all day long. My pits are always nourished and don’t ever get sore – which is all I can ask for from my antiperspirant!

Seven variants and seven correspondingly positively glowing testimonials; proof that switching up your usual deodorant for a touch of Dove could give your underarms the care and attention they need. Our underarms are so often neglected, and can be a part of our body we’re not always so confident in revealing, but treating them with the care and attention they deserve will have you lifting your arms with pride! Whether you shave them, pluck them, decorate them, cover them, reveal them or leave them in their natural state, treat them well because they work hard every single day. Why not pick up your favourite and see what difference it could make to you in just a week?

Read my previous post all about the new Dove antiperspirant range here, and why we shouldn’t be treating our underarms differently to other areas of our body here.

Don’t forget to enter our competition to WIN a £250 high street shopping voucher and entire range of Dove antiperspirants too!

Dove’s new and improved anti-perspirants are available now, priced from around £2.30. Discover more on their website here.

This is a sponsored post in partnership with Dove; all opinions are my own and I’ve used the Dove deodorants for more than a decade.

Features PR samples unless otherwise stated. To read my full disclaimer, click here.

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A Fragrance For Every Fella

A Fragrance For Every Fella
Fathers Day is just around the corner and although purchasing a fragrance for your loved one, may seem like a somewhat cop out, I personally think with a little careful consideration, it can quickly become a treasured yet practical gift for any occasion. If you struggle, selecting the perfect scent for any male within your life, I have a small but concise guide that should come in helpful, sooner or later.

A Fragrance For Every Fella

For the sporty man – Davidoff Cool Water for Men Eau de Toilette (£14.50/40ml)
Fresh, aquatic and utterly refreshing, the perfect choice to cool down with after a tough work out or simply to pair with a crisp white shirt. Impactful yet easy to wear with zesty notes of orange, mint and coriander, coupled with soft, musky notes of lavender, neroli and rosemary. Davidoff Cool Water for Men Eau de Toilette is a modern day classic in the making.

A Fragrance For Every Fella

For the classic gentleman – Aramis Black Eau de Toilette (£27/60ml)
Strong, punchy and instantly recognisable – this is for the man that doesn’t require more than one fragrance but wants something that suits all occasions. Aramis Black Eau de Toilette is just that, fuss free and long wearing, with notes of juniper, woody accords, leather and uplifting grapefruit. Simple, affordable and pleasant – what more could you ask for?

A Fragrance For Every Fella

For the fussy man – Hugo Boss Boss Bottled Tonic (£39.95/50ml)
Not everyone enjoys fragrance for whatever reason but I have yet to find any man (or woman for that matter) who doesn’t find the crisp notes of Hugo Boss Boss Bottled Tonic to be pleasing. I would categorise it as clean, easy to wear and light in all aspects. With gentle notes of apple and ginger, coupled with a woody base, this is the quintessential crowd please-r.

A Fragrance For Every Fella

For the cool dude – Marc Jacobs Splash in Rain (£38/100ml)
Life is all about taking risks and stepping out of your comfort zone and for that reason Marc Jacobs Splash in Rain, is my choice for the hip male in your life. Typically this range is favoured by women but the sleek lines of the bottle and the refreshing but decidedly aquatic notes of Marc Jacobs Rain are as at home on male skin as a female.

A Fragrance For Every Fella

For the younger male – Lacoste Bleu Eau de Lacoste (£24.95/50ml)
Admittedly the world of male, ready-to-wear fragrance can be a little stuffy and not truly aimed at those under 30 – my thoughts on this is another post completely – but for those looking for a great option before the weekend is over, may I suggest Lacoste Bleu Eau de Lacoste. The bottle is dinky, youthful and perfect for popping into even the most compact gym/work/school bag. The fragrance itself is distinctive and dare I say achingly cool, without being overtly obvious; notes include clary sage and patchouli, along with unspecified water fruits which adds a little mystery.
A Fragrance For Every Fella

For the fragrance connoisseur – Tom Ford Neroli Portofino Eau de Parfum (£155/50ml)
In my personal opinion, every fragrance collection deserves to have a bottle of Tom Ford Private Blend Eau de Parfum, front and centre. Which scent that may be, is of course entirely up to you but for the gentlemen out there, may I suggest Tom Ford Neroli Portofino Eau de Parfum. This is a tall, sophisticated, refreshing drink of water in fragrance form that uplifts and rejuvenates, thanks to notes of lemon, orange, lavender and amber.

A Fragrance For Every Fella

For the outdoors man – Molton Brown Coastal Cypress and Sea Fennel Eau de Toilette (50ml/£39)
Rugged yet refined, Molton Brown Coastal Cypress and Sea Fennel Eau de Toilette, is the great outdoors bottled and perfect for any gent who’d rather be outside at any given moment. Again, this is a fairly aquatic scent but thanks to the green accent of Cypress, it has an unexpected twist.

A Fragrance For Every Fella
A Fragrance For Every Fella

For the more mature gentleman – Armani Code Profumo For Men (£66/60ml)
Forget dated scents like Old Spice and hone in on more refined yet punchy fragrances like Armani Code Profumo For Men. It is intense yet not overwhelming, and seems to tick many boxes for the man more stuck in his ways, with notes of tonka bean and amber, this is woody, mature and yet not stuffy. To make any fragrance gift a little more special, you can engrave several scents (see more here) with a sweet message via The Perfume Shop.
If you need a little additional help Fragrance Direct have a fun quiz that only takes a few seconds to fill out but will guide you to finding the perfect fit for any fragrant fiend you have in your life.

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When Brands Are In Denial About Who Their Customers Are: The Demise Of The Estee Edit

When Estee Lauder launched their ‘Estee Edit’ sub-brand a year ago, I did a bit of a double take. What was an iconic and classic brand so steeped in history doing launching a throwaway ‘cool and hip’ collection that was so drastically different to what we were used to? With the face of a generation, Kendall Jenner, to back the concept and help encourage those digital natives via her Instagram account to buy everything from illuminators and pore vanishing sticks, to metallic eyeshadows and coconut lipgloss, it probably seemed like a great idea in the boardroom – but as they announce they’re to close the brand and discontinue all products less than a year after its launch, it’s definitive that it didn’t work in reality. So where did it all go wrong? Why couldn’t an infinite budget, the most premium stockists, a super cool boutique in London’s Carnaby Street or even a Kardashian save this bright and edgy brand from failure? In a nutshell, Estee Lauder forgot who their customers were.

If you ask anyone over the age of 30 to describe Estee Lauder, they’ll undoubtedly use words that include ‘classic, iconic, premium, trustworthy’ and ‘used by my mum/gran/sister.’ However, those under the age of 30 probably see it as a bit stuffy, boring and not for them at all; (this is totally my own opinions and perceptions, and not based in scientific fact by the way!) Digital natives have been spoiled for choice, with colourful, fun, edgy and attainable brands (including Urban Decay, Too Faced, MAC, Kat Von D and Benefit) vying for their attention with something truly unique and Instagrammable. Even if they don’t want to spend a lot, they’re overwhelmed with the likes of Makeup Revolution, Rimmel and Collection offering up dupes and pretty good alternatives at pocket money prices. Although brands are falling over themselves to recruit this generation of beauty enthusiasts in order to turn them into long-term customers, those young girls that are better at eyeliner flicks than you are actually increasingly disloyal and have less disposable income than the generations that have gone before them.

They simply don’t have fifteen quid to chuck at a lipgloss, nor do they need to when there are about fifty different options in Superdrug that will set them back less than a Strawberry Frappacino. Premium makeup is something they aspire to own, or is saved for birthdays or Christmasses – rather than being able to rush out and buy anything and everything a celebrity tells them to. (This isn’t rocket science; what teenager do you know that can chuck £30 at an eyeshadow palette without blinking? Thinking of it, what 30 year old can?!) With the growth of the influencer, they’re also more wised up about where they should invest their money and where they can simply dream/stalk their favourite YouTuber to live vicariously through them.

Although the Estee Edit products, from what I’ve seen, were actually quite good and a touch more affordable than the traditional Estee Lauder range (a lipgloss would set you back around £10.50, while a metallic eyeshadow is priced about £14.00,) there was such a huge discrepancy between the products their core consumer demographic (who are probably in their 30s, 40s and 50s) knew and loved, and this new bold collection that was developed for an instagram generation. Too much emphasis was placed upon the influence of Kendall Jenner, rather than communicating core values or a reason why people should buy into the products – something that’s increasingly important in such a noisy marketplace. It seems that Victoria Secret models aren’t the answer to everything.

Estee Lauder have such an amazing and long-standing reputation, with products that are beloved across the world. However, those customers are much older than those they were so focused upon capturing – regardless of what they like to think. Over the last few years I’ve seen so many brands attempting to converse with teenagers or 20-somethings, when actually their core customer base is ten or twenty years older; we may not be as pretty, we may not be as aspirational, and we may not look as flawless in your pictures, but there’s no shame having a long-standing loyal customer over the age of 30. It’s so blooming frustrating. For me, the failure of The Estee Edit to capture the attention and imagination of a younger consumer says more about the reputation the overarching company has than the performance of the products, or even the direction or branding; Estee Lauder forgot who their core customers were and what they were doing so well (in terms of NPD and cult classics) instead, sailing off into the complete opposite direction and entering a market that’s never been harder to succeed in.

Those of us over 30 have the disposable income, desire and need to spend more on our beauty products, but few brands are speaking to us directly or attempting to give us what we need. With far too much focus on the young-uns that actually need little more than a moisturiser and flick of mascara in the mornings, many big names are in fear of alienating us altogether. Although it’s a sad story and a disappointment for all those involved, the demise of The Estee Edit is also a warning to other brands who are thinking of doing the same: don’t forget who your core customer is and don’t think you can fool the younger generation into parting with their cash so easily.

What are your thoughts on The Estee Edit and it’s quick demise?

If you want to stock up on The Estee Edit before is is lost forever, you can still buy it online via Selfridges here – prices are set to reduce by 30% to clear stock too.

Features PR samples unless otherwise stated. To read my full disclaimer, click here.

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Give The Gift They’ll Love: Six Electrical Treats For All Your Loved Ones, Whatever The Occasion

SPONSORED FEATURE IN PARTNERSHIP WITH BRAUN

Doesn’t giving someone a gift you know they’ll treasure make you feel all warm and tingly inside? Shopping for ourselves definitely provides a certain feeling of exhilaration at finding that must-have bag/top/dress, but discovering something special for a loved one shows how much you care in the months and years to come. Nailing that special something can be tricky though; how can you be sure to gift something they’ll genuinely love and use, rather than spending a small fortune that will end up stashed at the back of the cupboard with the spiralizer and ice cream machine? Well, whether it’s a birthday, celebration or milestone, I’ve picked out six great electrical treats I think everyone would love to unwrap; although I’ve generally categorised them, it’s all about providing a little inspo so you can put a smile on your loved ones face and help them to feel fablous too.

FOR YOUR MUM: Braun Silk Epil Wet and Dry Cordless Epilator (£39.99)
Epilating can be scary, but it’s actually a really effective and long-lasting way to remove unwanted hair – and what better treat to give your mum than super smooth and sassy pins so she can step into summer with ease? I’ve used Braun epilators so many times over the years and they’re incompatible in terms of quality; this version features 28 MicroGrip tweezers remove hair as small as a grain of sand (0.5 mm) via extra soft wet and dry epilation that provides up to four weeks of smooth skin. The anti-slip grip ensures that the epilator is easy to control, even in wet conditions, while the two speed settings allow for individual needs. It’s cordless and after a few uses practically painless too – plus it looks rather swish and will no doubt make mum feel fancy.

FOR YOUR SISTER: Braun Facial Epilator and Cleansing Brush (£44.90)
The world’s first facial epilator and cleansing brush system, this is a great gift for the girl that likes to look after her complexion. This ingenious device lets you enjoy two treatments by simply switching the attachments: precisely remove facial hair from the root, then cleanse skin pore deep with the gentle but effective facial brush. Skin is left super smooth and radiant, ready to receive skincare and makeup for an overall flawless finish.

FOR YOUR BEST MATE: Braun Satin Hair Style & Dry Airstyler (£18.90)
Give the gift of a great hair day and treat your mate to this great Airstyler, which helps to dry and style hair simultaneosuly. Use on towel dried hair for a complete look, or on dry hair for a quick touch-up or re-style, creating effortless volume and luxurious waves without the faff of rollers or styling wands – great if she’s a little nervous when it comes to hair. The coating of the styling barrel is 100% ceramic, distributing heat evenly for maximum protection and a gentle experience that minimises damage while maximising shine.

FOR YOUR DAD: Oral-B Pro 2000 Toothbrush (£29.97)
If you’ve ever used an electric toothbrush, you know it’s impossible to go back. You just can’t compete with the clean, fresh and squeaky feeling an electric experience provides – and they don’t have to cost a fortune either. Oral B claims this removes up to 100% more plaque than a regular manual toothbrush: its clinically proven superior 3D Cleaning Action oscillates, rotates, pulsates to break up and remove plaque, providing enhanced results that you can really feel. With two modes (including daily clean and gum care) and a visible pressure sensor to let you know when you’re brushing too hard, this is the gift that will keep Dad’s gnashers in good nick for years.

FOR YOUR BROTHER: Braun 6-in-1 Multi Grooming Kit £19.99
If your brother likes to keep up with the trends or is always updating his look, then the Braun Multi Groom kit could be right up his street. It includes four combs covering 13 precision length settings (from 0.5-21mm,) as well as an ear and nose trimmer attachment to keep every element of their grooming routine in check. Apparently the styler features lifetime lasting sharp blades (oooh!) and ultimate precision, as well as a fully washable head and comb for easy cleaning under running water. Just try to talk him out of creating a goatee – it doesn’t look good on anyone.


FOR YOUR MAN: Braun ProSkin Cordless Wet & Dry Electric Shaver (£48.00)
If you want to show the man in your life how much you love him, then you can’t go wrong with a Braun razor. The brand specialises in world-class precision shavers and is globally recognised for its simple, intuitive design and outstanding product performance; it’s no wonder it’s the world’s #1 foil shaver brand. All Braun shavers go in straight, intuitive strokes so you don’t need to circle over the same spot twice, helping to minimize skin irritation and keep the result precise. The specialised cutting elements are pressure sensitive and protected by a patented metal mesh for a clean and close shave with outstanding skin comfort too. This specific razor can be used wet or dry with water, foam or gel, as well as having two rechargeable long-life batteries – which, trust me, is a bonus because men always forget to charge up their razors when they really need a shave. I love the look and feel, and know Josh will too.

Investing in an electrical grooming product can feel a bit fancy and a touch extravagant, so it’s the perfect treat if you know your loved one doesn’t tend to spend on their beauty regime – as well as being a great gift for those that you know adore a touch of pampering. With so many gadgets to choose from, there’s sure to be the perfect solution for every loved one all year long.

Find out more about the electrical products Braun offers via their website.

This is a sponsored post in partnership with Braun; all opinions are my own.

Features PR samples unless otherwise stated. To read my full disclaimer, click here.

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