I wanted to kick start the New Year with a new fragrance; a scent that would remind of all the optimism, hopes and dreams, held for the coming months and offer a sensory kick up the butt, or warming embrace should I need it. Said scent would also have to suit all occasions and be a somewhat power player (year of the “Boss Lady” and all) and yet not be so demanding that it becomes cloying at the mere mention, of an admittedly optimistic heat wave. The answer may surprise you, a celebrity launch that is far more affordable than the packaging may suggest, and is easily the best attempt at a truly ambiguous and unisex fragrance, I have encountered in a long while. Yes I am gently swaying you to give Sarah Jessica Parker’s Stash Eau de Parfum a chance, regardless of how you feel towards the now adopted New Yorker’s (SJP was born in Ohio) past fragrance launches.
What sets Sarah Jessica Parker Stash Eau de Parfum aside from the mountain of other fragrance launches of 2016 is that it is entirely universal; Stash will be as at ease worn by a female as it will be a male, thanks to the harmonious and perfectly blended woody notes. It is sensual, rich, all consuming, yet unidentifiable and entirely enigmatic, which is no mean feat and entirely glorious in concept. Stash all but screams “let’s take away gender labels” and enjoy the product for what it is and as a result wonderfully simplifies an overcomplicated world of fragrance.
The bottle – which I imagine was carefully crafted – too echoes such sentiment of gender neutrality, all the while capturing the robust, almost cognac tinged fragrance inside – the little hints of NYC cool and luxury gold gilded details don’t go unnoticed either.
Sarah Jessica Parker Stash Eau de Parfum is a classic in the making; as painful as it may be to read, I do believe that had this been a launch by a non-celebrity fragrance house it would have reached cult status by now. Sadly yet understandably, we don’t always give the handy work of the rich and the famous, all the credit it is due and often dismiss said launches as being a little tacky. Sarah Jessica Parker fragrances are the beacon of hope needed within an often overcomplicated, unimaginative celebrity endorsed and created market.