Bold is Beautiful: Girls Inc.

Hello, Benebabes! As you’ve hopefully heard, we’re giving back 100% of all Benefit boutique & Macy’s BrowBar brow wax proceeds during month of May through our Bold is Beautiful Project. We’ve chosen four fabulous charities in the US that empower big dreams & bold moves in women, and we couldn’t be more excited about giving back to organizations that empower women & girls through education & mentorship. So, without any further ado, we want to introduce you to one of our amazing Bold is Beautiful partner: Girls Inc.

Girls Inc logo

The mission of Girls Inc. is to inspire girls to dream big & see college attendance as an attainable goal, and it’s something that we at Benefit really believe in. We’re all about big-brained gals, and believe in every woman’s right to reach her full potential and achieve great things. Girls Inc. serves girls from 5-18 yrs old from underserved communities and is located in cities throughout the US—there may be one right in your own backyard!

Girls Inc.’s vision is to equip girls with the knowledge, information, & confidence that they need to grow up to be strong, smart, & bold. All true Benebabes know the value in being a strong, smart, & bold woman, and we’re proud to support an organization that’s dedicated to providing a new generation of gals with the skills & confidence necessary to achieve that. Benefit <3s Girls Inc.!

Don’t forget that 100% of the proceeds from your wax will go to charity, so get out there, Benebabes—wax a brow, make a change!


ty: benefitcosmetics

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