Putting Dove’s Super Moisturising New Anti-Perspirant Formula To The Test: The Results Of My Underarm Challenge


How many of you stick to the same time old tried and tested products and formulations, believing it’s better the devil you know than the beauty stuff you don’t? Once we discover something we can supposedly rely on, it’s tricky to get into the mindset of regularly changing it up or trying something new – even if we know the grass may be greener on the other side. I’ve spoken previously about the new anti-perspirant formulas from Dove that have been re-formulated to be their most skin friendly ever; they’ve re-balanced the formulations to provide even more moisturisation for this often sensitive part of your body, and the range now features ingredients that are more commonly found within luxury skin care products. All this on top of Dove’s signature 1/4 moisturising cream that its deodorants are so well known for. This reformulation allows the range to lubricate the skin and ensure it’s working effectively, alongside aiding the repair of damaged skin after hair removal. These hardworking features ensure that the Dove anti-perspirants are superior to many other household names I’ve tried, providing a comfortable and effective experience. But how many of you regularly change up your deodorant or seek out something that offers more than just basic protection?

I’ve been a fan of the Dove deodorants for years, because I know their products provide me with an incomparable experience and hardworking care. Their constant innovation and portfolio of scents to choose from keeps it fresh, while ensuring I’m always getting the best from my underarms. However, I know many others stick with their standard antiperspirant and don’t even think to seek out anything new – often for decades on end. In the interests of encouraging my loved ones to shake things up and introduce them to what Dove has to offer, I set six of them a challenge to try out the newly revamped range for a week and let me know their thoughts. This is what they had to say…

I’m really sensitive to scents and textures, so Dove has been a brand I’ve long been using. I love the original version of their anti-perspirant as I can rely on it to keep me dry, without worrying that the texture it leaves on skin will irritate or the smell will overload my senses. My underarms feel really soft and comfortable.
I normally use the Dove shower products but I’d not used the anti-perspirants before. In this heatwave it kept me totally dry and fresh, which I was impressed with considering I usually used roll-ons and swapped for the spray. I noticed my underarms were definitely softer after trying it for a week – in fact I pH tested and the moisture levels in my armpits raised from 19% to 36% in only seven days!

Usually I stick with the rollerball I’ve used for many years. More for the routine and peace of mind than for the protection I suppose. I really enjoyed this, particularly the scent which was really refreshing. It didn’t sting or feel uncomfortable at all, but instead felt pleasant on the skin.
I have sensitive underarms so usually I opt for cream deodorants. I knew Dove would be moisturising and contain ingredients that wouldn’t irritate me, so I actually starting using the Original version a few weeks ago. The pomegranate version smells sooooo nice, without being overpowering. I can apply it straight after shaving with no stinging whatsoever (even the spray version) and it really does make your underarms so smooth! I’ve just introduced my nine year old daughter to Dove as her first foray into deodorant, as it’s a brand I know I can trust to be delicate on her skin.
I’m generally quite a sweaty person so I always opt for the brands and ranges I think are going to work really hard for me; I always assumed Dove’s antiperspirants were for women who glowed – and that’s not me! I’ve been trying it for a week or so and my pits are definitely a bit more comfortable and it holds up against the sweaty summer heat too. And the fragrance is a bonus: it’s so delicate and pretty.
I’ve used Dove for many years and often flit between the classic scent and new additions. I first saw this in New York last year and was probably a touch too excited about it, so I was delighted to see it being launched in the UK. The fragrance of pear is so uplifting and comforting, especially during the summer months, which when combined with aloe provides me a morning hit of freshness that keeps me confident and dry all day long. My pits are always nourished and don’t ever get sore – which is all I can ask for from my antiperspirant!

Seven variants and seven correspondingly positively glowing testimonials; proof that switching up your usual deodorant for a touch of Dove could give your underarms the care and attention they need. Our underarms are so often neglected, and can be a part of our body we’re not always so confident in revealing, but treating them with the care and attention they deserve will have you lifting your arms with pride! Whether you shave them, pluck them, decorate them, cover them, reveal them or leave them in their natural state, treat them well because they work hard every single day. Why not pick up your favourite and see what difference it could make to you in just a week?

Read my previous post all about the new Dove antiperspirant range here, and why we shouldn’t be treating our underarms differently to other areas of our body here.

Don’t forget to enter our competition to WIN a £250 high street shopping voucher and entire range of Dove antiperspirants too!

Dove’s new and improved anti-perspirants are available now, priced from around £2.30. Discover more on their website here.

This is a sponsored post in partnership with Dove; all opinions are my own and I’ve used the Dove deodorants for more than a decade.

Features PR samples unless otherwise stated. To read my full disclaimer, click here.

Continue reading

A Fragrance For Every Fella

A Fragrance For Every Fella
Fathers Day is just around the corner and although purchasing a fragrance for your loved one, may seem like a somewhat cop out, I personally think with a little careful consideration, it can quickly become a treasured yet practical gift for any occasion. If you struggle, selecting the perfect scent for any male within your life, I have a small but concise guide that should come in helpful, sooner or later.

A Fragrance For Every Fella

For the sporty man – Davidoff Cool Water for Men Eau de Toilette (£14.50/40ml)
Fresh, aquatic and utterly refreshing, the perfect choice to cool down with after a tough work out or simply to pair with a crisp white shirt. Impactful yet easy to wear with zesty notes of orange, mint and coriander, coupled with soft, musky notes of lavender, neroli and rosemary. Davidoff Cool Water for Men Eau de Toilette is a modern day classic in the making.

A Fragrance For Every Fella

For the classic gentleman – Aramis Black Eau de Toilette (£27/60ml)
Strong, punchy and instantly recognisable – this is for the man that doesn’t require more than one fragrance but wants something that suits all occasions. Aramis Black Eau de Toilette is just that, fuss free and long wearing, with notes of juniper, woody accords, leather and uplifting grapefruit. Simple, affordable and pleasant – what more could you ask for?

A Fragrance For Every Fella

For the fussy man – Hugo Boss Boss Bottled Tonic (£39.95/50ml)
Not everyone enjoys fragrance for whatever reason but I have yet to find any man (or woman for that matter) who doesn’t find the crisp notes of Hugo Boss Boss Bottled Tonic to be pleasing. I would categorise it as clean, easy to wear and light in all aspects. With gentle notes of apple and ginger, coupled with a woody base, this is the quintessential crowd please-r.

A Fragrance For Every Fella

For the cool dude – Marc Jacobs Splash in Rain (£38/100ml)
Life is all about taking risks and stepping out of your comfort zone and for that reason Marc Jacobs Splash in Rain, is my choice for the hip male in your life. Typically this range is favoured by women but the sleek lines of the bottle and the refreshing but decidedly aquatic notes of Marc Jacobs Rain are as at home on male skin as a female.

A Fragrance For Every Fella

For the younger male – Lacoste Bleu Eau de Lacoste (£24.95/50ml)
Admittedly the world of male, ready-to-wear fragrance can be a little stuffy and not truly aimed at those under 30 – my thoughts on this is another post completely – but for those looking for a great option before the weekend is over, may I suggest Lacoste Bleu Eau de Lacoste. The bottle is dinky, youthful and perfect for popping into even the most compact gym/work/school bag. The fragrance itself is distinctive and dare I say achingly cool, without being overtly obvious; notes include clary sage and patchouli, along with unspecified water fruits which adds a little mystery.
A Fragrance For Every Fella

For the fragrance connoisseur – Tom Ford Neroli Portofino Eau de Parfum (£155/50ml)
In my personal opinion, every fragrance collection deserves to have a bottle of Tom Ford Private Blend Eau de Parfum, front and centre. Which scent that may be, is of course entirely up to you but for the gentlemen out there, may I suggest Tom Ford Neroli Portofino Eau de Parfum. This is a tall, sophisticated, refreshing drink of water in fragrance form that uplifts and rejuvenates, thanks to notes of lemon, orange, lavender and amber.

A Fragrance For Every Fella

For the outdoors man – Molton Brown Coastal Cypress and Sea Fennel Eau de Toilette (50ml/£39)
Rugged yet refined, Molton Brown Coastal Cypress and Sea Fennel Eau de Toilette, is the great outdoors bottled and perfect for any gent who’d rather be outside at any given moment. Again, this is a fairly aquatic scent but thanks to the green accent of Cypress, it has an unexpected twist.

A Fragrance For Every Fella
A Fragrance For Every Fella

For the more mature gentleman – Armani Code Profumo For Men (£66/60ml)
Forget dated scents like Old Spice and hone in on more refined yet punchy fragrances like Armani Code Profumo For Men. It is intense yet not overwhelming, and seems to tick many boxes for the man more stuck in his ways, with notes of tonka bean and amber, this is woody, mature and yet not stuffy. To make any fragrance gift a little more special, you can engrave several scents (see more here) with a sweet message via The Perfume Shop.
If you need a little additional help Fragrance Direct have a fun quiz that only takes a few seconds to fill out but will guide you to finding the perfect fit for any fragrant fiend you have in your life.

; ; ; ; ; ; ;


  • Comments

Related Stories

  • The Marc Jacobs Splashes are Back!
  • I Spent £100 on Candles I’ll Never Burn
  • Jo Malone Star Magnolia Cologne Collection


Continue reading

When Brands Are In Denial About Who Their Customers Are: The Demise Of The Estee Edit

When Estee Lauder launched their ‘Estee Edit’ sub-brand a year ago, I did a bit of a double take. What was an iconic and classic brand so steeped in history doing launching a throwaway ‘cool and hip’ collection that was so drastically different to what we were used to? With the face of a generation, Kendall Jenner, to back the concept and help encourage those digital natives via her Instagram account to buy everything from illuminators and pore vanishing sticks, to metallic eyeshadows and coconut lipgloss, it probably seemed like a great idea in the boardroom – but as they announce they’re to close the brand and discontinue all products less than a year after its launch, it’s definitive that it didn’t work in reality. So where did it all go wrong? Why couldn’t an infinite budget, the most premium stockists, a super cool boutique in London’s Carnaby Street or even a Kardashian save this bright and edgy brand from failure? In a nutshell, Estee Lauder forgot who their customers were.

If you ask anyone over the age of 30 to describe Estee Lauder, they’ll undoubtedly use words that include ‘classic, iconic, premium, trustworthy’ and ‘used by my mum/gran/sister.’ However, those under the age of 30 probably see it as a bit stuffy, boring and not for them at all; (this is totally my own opinions and perceptions, and not based in scientific fact by the way!) Digital natives have been spoiled for choice, with colourful, fun, edgy and attainable brands (including Urban Decay, Too Faced, MAC, Kat Von D and Benefit) vying for their attention with something truly unique and Instagrammable. Even if they don’t want to spend a lot, they’re overwhelmed with the likes of Makeup Revolution, Rimmel and Collection offering up dupes and pretty good alternatives at pocket money prices. Although brands are falling over themselves to recruit this generation of beauty enthusiasts in order to turn them into long-term customers, those young girls that are better at eyeliner flicks than you are actually increasingly disloyal and have less disposable income than the generations that have gone before them.

They simply don’t have fifteen quid to chuck at a lipgloss, nor do they need to when there are about fifty different options in Superdrug that will set them back less than a Strawberry Frappacino. Premium makeup is something they aspire to own, or is saved for birthdays or Christmasses – rather than being able to rush out and buy anything and everything a celebrity tells them to. (This isn’t rocket science; what teenager do you know that can chuck £30 at an eyeshadow palette without blinking? Thinking of it, what 30 year old can?!) With the growth of the influencer, they’re also more wised up about where they should invest their money and where they can simply dream/stalk their favourite YouTuber to live vicariously through them.

Although the Estee Edit products, from what I’ve seen, were actually quite good and a touch more affordable than the traditional Estee Lauder range (a lipgloss would set you back around £10.50, while a metallic eyeshadow is priced about £14.00,) there was such a huge discrepancy between the products their core consumer demographic (who are probably in their 30s, 40s and 50s) knew and loved, and this new bold collection that was developed for an instagram generation. Too much emphasis was placed upon the influence of Kendall Jenner, rather than communicating core values or a reason why people should buy into the products – something that’s increasingly important in such a noisy marketplace. It seems that Victoria Secret models aren’t the answer to everything.

Estee Lauder have such an amazing and long-standing reputation, with products that are beloved across the world. However, those customers are much older than those they were so focused upon capturing – regardless of what they like to think. Over the last few years I’ve seen so many brands attempting to converse with teenagers or 20-somethings, when actually their core customer base is ten or twenty years older; we may not be as pretty, we may not be as aspirational, and we may not look as flawless in your pictures, but there’s no shame having a long-standing loyal customer over the age of 30. It’s so blooming frustrating. For me, the failure of The Estee Edit to capture the attention and imagination of a younger consumer says more about the reputation the overarching company has than the performance of the products, or even the direction or branding; Estee Lauder forgot who their core customers were and what they were doing so well (in terms of NPD and cult classics) instead, sailing off into the complete opposite direction and entering a market that’s never been harder to succeed in.

Those of us over 30 have the disposable income, desire and need to spend more on our beauty products, but few brands are speaking to us directly or attempting to give us what we need. With far too much focus on the young-uns that actually need little more than a moisturiser and flick of mascara in the mornings, many big names are in fear of alienating us altogether. Although it’s a sad story and a disappointment for all those involved, the demise of The Estee Edit is also a warning to other brands who are thinking of doing the same: don’t forget who your core customer is and don’t think you can fool the younger generation into parting with their cash so easily.

What are your thoughts on The Estee Edit and it’s quick demise?

If you want to stock up on The Estee Edit before is is lost forever, you can still buy it online via Selfridges here – prices are set to reduce by 30% to clear stock too.

Features PR samples unless otherwise stated. To read my full disclaimer, click here.

Continue reading

Channel Your Inner Wonder Woman With Wilkinson Sword This Summer (HotPants Not Essential!)


We’ve all grown up with the iconic image of Wonder Woman, the ultimate representation of female empowerment and feminism. She was created deliberately to counteract the negativity around comics in the 1940’s, to get women on board with this form of media and to embody the ideals of the suffragettes that had filled the pages of newspapers in the decades previous. Designed to be ‘superior to men’ and ‘fight for equality’, she’s a feminist icon that has stood the test of time while looking pretty hot in blue pants. (If you’re interested in more of the back story, this article in the Guardian is fascinating.) This summer she’s getting an outing once again; with a Hollywood blockbuster due to hit cinemas it will no doubt bring her back to the forefront of our minds and provide a whole new generation of girls with a superhero that proves nothing is impossible if you’re wearing hotpants…

To celebrate the release of Wonder Woman this June, Wilkinson Sword has teamed up with the franchise to offer a range of limited edition lipsticks so that every one of us can channel our inner super hero (with or without the hotpants.) The four long-lasting lip colours are super nourishing and vitamin enriched (containing the highest amount of Shea Butter possible within a lipstick formulation,) providing a luxuriously soft and highly moisturising matte finish in super sleek black casing. What’s great, is that the collection includes shades to suit every look and inner super hero: Wonder is a gorgeous pink-beige lipstick, Grace is a stunning soft coral, Power is a classic red that definitely shows the world who’s boss, while Wisdom is a deep merlot that works beautifully with every skin tone.

If you want to get your hands on one then they’re hitting shelves right now, and the limited-edition lipsticks are FREE with any purchase of a Wilkinson Sword system handle (whoop!) Yep, totes 100% free and worth £10.00 each – all you have to do is buy the specially marked packs and claim your chosen lipstick online using the unique code. You can use your Wilkinson Sword Intuition to create super smooth and nourished legs (coz you know, hotpants) and then apply your lipstick shade to turn up the levels of sass to ‘ultimate sexpot.’ If you want to know a bit more about the razors themselves, my personal favourite is the Intuition which features a block of moisturising Shea Butter enriched shaving cream that lathers gently when used with water; choose from Ultra Moisture or Sensitive Care depending upon your skin’s needs (with all-new pro vitamin B5 plus Aloe and Vitamin E) to keep your pins in check and fuzz free all summer… Because when you’ve got shiz to do, we don’t have time to be faffing around with shaving foam and all that.

To celebrate the launch of the film, Wilkinson Sword asked me to create my own Wonder Woman look in my chosen shade… I’ve opted for the coral ‘Grace’ as it’s perfect for when the sun is shining, and a tone that looks good on every skin colour. Combined with a touch of bronzer buffed into the skin, a tonne of highlighter on the tops of cheekbones to get that effortless ‘superhero’ glow, a powerful brow and a feline flick, it’s a look that says: “I’m effortlessly heroic, a bit of a babe and I don’t even need hotpants to be fabulous.” Team it with a tonne of volume in your hair (tiara optional) and a flash of something black, white, red or blue and you can strut down that street knowing you’re looking hawt.

Will you be channeling your inner Wonder Woman this summer? Which shade would you choose?

Find out more about Wilkinson Sword on their website: wilkinsonsword.co.uk
Have a look at the Wonder Woman trailer here: wonderwomanfilm.com

This is a sponsored feature in partnership with Wilkinson Sword; all opinions are my own.

Features PR samples unless otherwise stated. To read my full disclaimer, click here.

Continue reading

Five Budget Makeup Buys (All Under £6.00) Both You & Your Purse Will Love For Spring

Makeup for me is all about experimentation, finding something new and discovering a steal that you want to recommend to all your friends. Although I would always opt to spend more on my foundation and skincare, when it comes to the majority of my makeup bag there’s always room for a bargain. Over the last few weeks a tonne of super shiny and expensive makeup products have landed on my desk, but what’s making me stand up and take notice are the incredibly affordable versions that you don’t even have to wait to treat yourself to – because when they’re less than a coffee and slice of cake, it would be rude not to really. From all the bits and bobs that have made their way to me in the last weeks, these are the five that have all made me go ‘ooooh’… And even better, none of them are more than six quid!

1. Collection Lasting Perfection Colour Correctors (£4.19)
If you’re a fan of the Collection Lasting Perfection Concealer (and I know so many of you are – there was almost a riot when it went out of stock!) then you’ll love these colour correcting additions that help to create an even more flawless base. The same texture and pigment, these are available in either a yellow, lilac or green variant to counteract dullness, sallowness or redness. Creamy and highly saturated, these work really well on the skin on their own (obviously under foundation) or mixed with your usual concealer if you’re not a fan of too many layers. Colour correction may have been a trend in 2016, but it’s actually been a pro secret for years – so don’t dismiss it!

2. Essence Volume Stylist Curl & Hold Mascara (£3.00)
This German brand is frustratingly only available in Wilko, but it is available to buy online. They have so many great little bargains on offer, most of which are only a few pounds – including their mascaras which are generally a bit of a hidden gem. This ‘Volume Stylist Curl & Hold’ features a slightly curved wand (that you can’t see in the pic) and a tonne of bristles, as well as a reservoir to hold an excess of product, which together results in a super lifted and voluminous lash line. Personally I find that Essence mascaras can leave me with Panda eyes if I’m not careful with their removal, but I’m really enjoying the result this provides. It’s a great one to use every day, if you can’t bear to reach for the YSL/Dior/MAC/whatever posh mascara you’re currently loving.

3. Rimmel London Super Gel Nail Polish (£5.99)
I’ve bought Rimmel nail plishes for as long as I’ve been wearing colour on my talons, mainly because they’re incredibly affordable and offer a huge range of colour. The latest launch from the brand is a ‘Super Gel’ alternative to gel nails, which is applied in two stages: the colour followed by the ‘gel effect’ topcoat. Thanks to the super thick brush, application is a doddle and a true-to-bottle colour can be achieved in only two coats (although the first can be a touch streaky, so keep with it!) I’m really impressed with the smoothness of the finish which really covers and conceals any texture imperfections or flaking, as well as the longevity – a couple of days in and it’s still going strong, even if I don’t expect it to stay put for anywhere near the 14 days it promises. My current fave is undoubtedly Purple Splash, but there are over twenty shiny shades to choose from.

4. NYX Vivid Brights Cream Colour (£5.50)
A brand I’m quickly falling head over heels for, NYX just seem to nail affordable beauty while still providing textures and formats that are a little bit different. These Cream Colour pots offer a really strong pigment that can be used in a multitude of ways – either as an eyeshadow, liner or even lip colour or blush if the need arises! Although some shades are richer and creamier than others (generally speaking the pastel shades are harder to work with,) they’re beautiful to blend and would look amazing paired with a flush of bronzer this summer. The creamy texture does take some getting used to if you’re usually just a powder eyeshadow girl, but the beauty is all in the experimentation.

5. Olivia Hale Blush & Bronze (From £1.99)
Part of a whole brand launch into Home Bargains (which seems to be more of an Oop North thing – it’s always my first stop when I visit my mum in Derby!) these may be packaged in slightly cheap and tacky plastic cases, but it’s what’s inside that counts. I’ve tried a whole heap of makeup from the brand and these are definitely my top picks (alongside the glosses and polishes, where you can’t really go wrong) as they’re soft, pigmented and easy to buff into skin. If you don’t want to take your expensive makeup on holiday with you this summer (we’ve all been there when it arrives on the luggage carousel smashed to smithereens,) then these offer a super cheap way to still look hot – no compromise needed. FYI the bronzer is very shimmery though, so proceed with caution if you’re not into a glistening cheekbone…

Have you found any other makeup bargains recently that you think we should all know about?

Features PR samples unless otherwise stated. To read my full disclaimer, click here.

Continue reading