Some kind a gorgeous

Why we love it!
Our oil-free, cream-to-powder formula is silky, even perfection for your complexion! This foundation faker will even out your skintone with lightweight, sheer coverage, making it look chart-topping gorgeous! Compact includes application sponge and mirror for touch-ups on the go!

How to apply
Apply evenly all over face with accompanying sponge or fingertips.

9.5 g net wt 0.34 oz

Beauty tip
Apply some kind-a gorgeous on top of “that gal” for natural looking radiance.

Get #LuckyBoost!

So, St. Patrick’s Day is on a Monday this year—thanks, world. But, let’s be honest, who’s going to let a little weeknight get in the way!? We say: get your jig on, girlfriend!

Then, on Tuesday morning—when the luck o’ the Irish runs out & you’re stumbling to work—we’ve got something extra special for Benebabes in Boston, Chicago & San Francisco. Because we love you. And you’re gonna need all the gorgeous you can get. 🙂


#LuckyBoost Survival Kit

WHO: Benefit Cosmetics, TaskRabbit & a handful of survival sponsors

WHAT: Care packages filled with recovery goodies, hand-delivered by TaskRabbit, including FREE full-size Benefit product, dry shampoo, the miracle hangover cure, Blowfish + more!

WHERE: Within 5 square miles of San Francisco, Chicago & Boston proper

WHEN: Tuesday, March 18 9 a.m.-12 p.m. local time

WHY: Because, trust us, you’re going to need it.


  1. Follow & Tweet @BenefitBeauty with #LuckyBoost, and tell us why you deserve to be rescued in 140 characters or less.
  2. Fill out the form we direct you to—be sure to include your full address & Twitter handle!
  3. Put your sunglasses on & cross your fingers—we’ll Tweet you if/when we’re on our way.
  4. Oh! And read the Terms & Conditions here.

Here’s a peek of what’s inside:


Benefit Cosmetics goodies: minis of they’re real! mascara, fakeup, POREfessional & a full-size ooh la lift (you’ll walk into the office looking like you got a full 12 hours of sleep, TRUST)

$20 TaskRabbit: to use on everything from house cleaning to furniture assembly to your afternoon burrito delivery, whatever

Blowfish hangover cure: you’ll thank us later, this stuff is seriously a life-saver

Lara Bar: just in case you’re not ready for that breakfast burrito… yet

Not Your Mother’s Dry Shampoo: because hot mess hair at work is frowned upon

Skyn Iceland eye relief pen: to help with puffiness. why is everything so bright!?

Suja Juice voucher: which you’ll start tomorrow, obvs

Zico coconut water & Voss water: because hydration

We hope you enjoy this care package filled with everything you’ll need to survive last night’s shenanigans. We got you, girl.

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U.S. prestige eye makeup market grew 9 per cent in 2013

Sales of prestige eye makeup products in the US grew 9 per cent, to US$ 1.1 billion in the twelve months ending December 2013, compared to the same time period last year, the The NPD Group reports.

While fragrance sales remained flat last year, skincare and makeup were the main contributors of the U.S. prestige beauty market growth, revealedThe NPD Group. Eye makeup products, in particular, benefited from consumers’ growing interest in less traditional items.

In a dynamic U.S. prestige beauty market [1] that grew by 5 per cent in 2013, makeup experienced healthy gains of 7 per cent, with sales of prestige eye products reaching US$ 1.1 billion (+9% compared to 2012).

Long wear claims drove sales

US consumers are embracing the art of eye makeup with the addition of products that go beyond the usual staples to their beauty tool boxes,” said Karen Grant, vice president and senior global industry analyst, The NPD Group Inc. “Today, less traditional items are emerging in importance. Eye brow products are leading growth and, in the larger segments within eye, enhanced benefits are the aspects fuelling increases.

For instance, multi-benefit (+9%), volumizing (+11%), and long wear (+18%) products helped to drive the 2013 dollar sales growth in prestige mascara. Primarily, eyeliner growth came from pencils (+7%), long wear (+11%), and waterproof options (+10%). “Long wear is a theme that carried throughout eye makeup, showing sales growth in the eye brow products (+21%), and shadow (+9%) as well,” highlighted the market research firm.

Price increases

In general, the average selling price of prestige eye makeup was 3 per cent higher in the 12 months ending December 2013 than it was in the prior year. Eye shadow (+6%), brow (+4%), and liner (+3%) products experienced the largest increases in average selling price. With the exception of mascara, long wear products are garnering higher average selling prices than their counterparts in all segments.

Definition that lasts is important to today’s beauty consumer, looking to enhance their eyes with minimal repeat application, and they are willing to pay more to get it,” added Karen Grant. “It has long been said that ’our eyes have the ability to make a statement without saying a word’ – eye defining makeup just turns up the volume.

Total moisture facial cream

Why we love it!
Say good-bye to dry skin and hello to “total moisture.” This facial cream provides concentrated immediate & long-term hydration for a radiantly refreshed complexion. Our exclusive tri-radiance complex helps develop the skin’s reserves of water & reinforce skin’s moisture barrier. Contains mango butter, a natural plant-based emollient known to provide moisture. For normal to dry skin.In consumer testing, 100% of people tested felt that their skin was immediately and intensely quenched.

How to apply
Gently apply this concentrated cream to face, neck & décolleté.

48.2 g Net wt. 1.7 oz.

Beauty tip
For best results, prepare your skin for total moisture facial cream by cleansing with our 1-step gentle facial wash, foamingly clean. Then apply moisture prep toning lotion to optimize the benefits of your moisturizer.



10 Under $50: Blow-Dryers
Your blow-dryer can mean the difference between a good hair day and a bad one—so why not splurge? One good reason: It’s possible to get a great blow-out without blowing out your entire wallet. Here, ten drugstore hair-dryers that deliver shiny, happy results.

Don’t be intimidated by the vaguely James-Bond-sounding name: This dryer is both easy-to-use and easy on strands. Our tester raved about it, explaining that it cut her styling time in half and kept her strands smooth. Not surprising, since it uses ions to ward off frizz and static, as well as a ceramic infrared heater to keep heat levels uniform.