A Fragrance For Every Fella

A Fragrance For Every Fella
Fathers Day is just around the corner and although purchasing a fragrance for your loved one, may seem like a somewhat cop out, I personally think with a little careful consideration, it can quickly become a treasured yet practical gift for any occasion. If you struggle, selecting the perfect scent for any male within your life, I have a small but concise guide that should come in helpful, sooner or later.

A Fragrance For Every Fella

For the sporty man – Davidoff Cool Water for Men Eau de Toilette (£14.50/40ml)
Fresh, aquatic and utterly refreshing, the perfect choice to cool down with after a tough work out or simply to pair with a crisp white shirt. Impactful yet easy to wear with zesty notes of orange, mint and coriander, coupled with soft, musky notes of lavender, neroli and rosemary. Davidoff Cool Water for Men Eau de Toilette is a modern day classic in the making.

A Fragrance For Every Fella

For the classic gentleman – Aramis Black Eau de Toilette (£27/60ml)
Strong, punchy and instantly recognisable – this is for the man that doesn’t require more than one fragrance but wants something that suits all occasions. Aramis Black Eau de Toilette is just that, fuss free and long wearing, with notes of juniper, woody accords, leather and uplifting grapefruit. Simple, affordable and pleasant – what more could you ask for?

A Fragrance For Every Fella

For the fussy man – Hugo Boss Boss Bottled Tonic (£39.95/50ml)
Not everyone enjoys fragrance for whatever reason but I have yet to find any man (or woman for that matter) who doesn’t find the crisp notes of Hugo Boss Boss Bottled Tonic to be pleasing. I would categorise it as clean, easy to wear and light in all aspects. With gentle notes of apple and ginger, coupled with a woody base, this is the quintessential crowd please-r.

A Fragrance For Every Fella

For the cool dude – Marc Jacobs Splash in Rain (£38/100ml)
Life is all about taking risks and stepping out of your comfort zone and for that reason Marc Jacobs Splash in Rain, is my choice for the hip male in your life. Typically this range is favoured by women but the sleek lines of the bottle and the refreshing but decidedly aquatic notes of Marc Jacobs Rain are as at home on male skin as a female.

A Fragrance For Every Fella

For the younger male – Lacoste Bleu Eau de Lacoste (£24.95/50ml)
Admittedly the world of male, ready-to-wear fragrance can be a little stuffy and not truly aimed at those under 30 – my thoughts on this is another post completely – but for those looking for a great option before the weekend is over, may I suggest Lacoste Bleu Eau de Lacoste. The bottle is dinky, youthful and perfect for popping into even the most compact gym/work/school bag. The fragrance itself is distinctive and dare I say achingly cool, without being overtly obvious; notes include clary sage and patchouli, along with unspecified water fruits which adds a little mystery.
A Fragrance For Every Fella

For the fragrance connoisseur – Tom Ford Neroli Portofino Eau de Parfum (£155/50ml)
In my personal opinion, every fragrance collection deserves to have a bottle of Tom Ford Private Blend Eau de Parfum, front and centre. Which scent that may be, is of course entirely up to you but for the gentlemen out there, may I suggest Tom Ford Neroli Portofino Eau de Parfum. This is a tall, sophisticated, refreshing drink of water in fragrance form that uplifts and rejuvenates, thanks to notes of lemon, orange, lavender and amber.

A Fragrance For Every Fella

For the outdoors man – Molton Brown Coastal Cypress and Sea Fennel Eau de Toilette (50ml/£39)
Rugged yet refined, Molton Brown Coastal Cypress and Sea Fennel Eau de Toilette, is the great outdoors bottled and perfect for any gent who’d rather be outside at any given moment. Again, this is a fairly aquatic scent but thanks to the green accent of Cypress, it has an unexpected twist.

A Fragrance For Every Fella
A Fragrance For Every Fella

For the more mature gentleman – Armani Code Profumo For Men (£66/60ml)
Forget dated scents like Old Spice and hone in on more refined yet punchy fragrances like Armani Code Profumo For Men. It is intense yet not overwhelming, and seems to tick many boxes for the man more stuck in his ways, with notes of tonka bean and amber, this is woody, mature and yet not stuffy. To make any fragrance gift a little more special, you can engrave several scents (see more here) with a sweet message via The Perfume Shop.
If you need a little additional help Fragrance Direct have a fun quiz that only takes a few seconds to fill out but will guide you to finding the perfect fit for any fragrant fiend you have in your life.

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When Brands Are In Denial About Who Their Customers Are: The Demise Of The Estee Edit

When Estee Lauder launched their ‘Estee Edit’ sub-brand a year ago, I did a bit of a double take. What was an iconic and classic brand so steeped in history doing launching a throwaway ‘cool and hip’ collection that was so drastically different to what we were used to? With the face of a generation, Kendall Jenner, to back the concept and help encourage those digital natives via her Instagram account to buy everything from illuminators and pore vanishing sticks, to metallic eyeshadows and coconut lipgloss, it probably seemed like a great idea in the boardroom – but as they announce they’re to close the brand and discontinue all products less than a year after its launch, it’s definitive that it didn’t work in reality. So where did it all go wrong? Why couldn’t an infinite budget, the most premium stockists, a super cool boutique in London’s Carnaby Street or even a Kardashian save this bright and edgy brand from failure? In a nutshell, Estee Lauder forgot who their customers were.

If you ask anyone over the age of 30 to describe Estee Lauder, they’ll undoubtedly use words that include ‘classic, iconic, premium, trustworthy’ and ‘used by my mum/gran/sister.’ However, those under the age of 30 probably see it as a bit stuffy, boring and not for them at all; (this is totally my own opinions and perceptions, and not based in scientific fact by the way!) Digital natives have been spoiled for choice, with colourful, fun, edgy and attainable brands (including Urban Decay, Too Faced, MAC, Kat Von D and Benefit) vying for their attention with something truly unique and Instagrammable. Even if they don’t want to spend a lot, they’re overwhelmed with the likes of Makeup Revolution, Rimmel and Collection offering up dupes and pretty good alternatives at pocket money prices. Although brands are falling over themselves to recruit this generation of beauty enthusiasts in order to turn them into long-term customers, those young girls that are better at eyeliner flicks than you are actually increasingly disloyal and have less disposable income than the generations that have gone before them.

They simply don’t have fifteen quid to chuck at a lipgloss, nor do they need to when there are about fifty different options in Superdrug that will set them back less than a Strawberry Frappacino. Premium makeup is something they aspire to own, or is saved for birthdays or Christmasses – rather than being able to rush out and buy anything and everything a celebrity tells them to. (This isn’t rocket science; what teenager do you know that can chuck £30 at an eyeshadow palette without blinking? Thinking of it, what 30 year old can?!) With the growth of the influencer, they’re also more wised up about where they should invest their money and where they can simply dream/stalk their favourite YouTuber to live vicariously through them.

Although the Estee Edit products, from what I’ve seen, were actually quite good and a touch more affordable than the traditional Estee Lauder range (a lipgloss would set you back around £10.50, while a metallic eyeshadow is priced about £14.00,) there was such a huge discrepancy between the products their core consumer demographic (who are probably in their 30s, 40s and 50s) knew and loved, and this new bold collection that was developed for an instagram generation. Too much emphasis was placed upon the influence of Kendall Jenner, rather than communicating core values or a reason why people should buy into the products – something that’s increasingly important in such a noisy marketplace. It seems that Victoria Secret models aren’t the answer to everything.

Estee Lauder have such an amazing and long-standing reputation, with products that are beloved across the world. However, those customers are much older than those they were so focused upon capturing – regardless of what they like to think. Over the last few years I’ve seen so many brands attempting to converse with teenagers or 20-somethings, when actually their core customer base is ten or twenty years older; we may not be as pretty, we may not be as aspirational, and we may not look as flawless in your pictures, but there’s no shame having a long-standing loyal customer over the age of 30. It’s so blooming frustrating. For me, the failure of The Estee Edit to capture the attention and imagination of a younger consumer says more about the reputation the overarching company has than the performance of the products, or even the direction or branding; Estee Lauder forgot who their core customers were and what they were doing so well (in terms of NPD and cult classics) instead, sailing off into the complete opposite direction and entering a market that’s never been harder to succeed in.

Those of us over 30 have the disposable income, desire and need to spend more on our beauty products, but few brands are speaking to us directly or attempting to give us what we need. With far too much focus on the young-uns that actually need little more than a moisturiser and flick of mascara in the mornings, many big names are in fear of alienating us altogether. Although it’s a sad story and a disappointment for all those involved, the demise of The Estee Edit is also a warning to other brands who are thinking of doing the same: don’t forget who your core customer is and don’t think you can fool the younger generation into parting with their cash so easily.

What are your thoughts on The Estee Edit and it’s quick demise?

If you want to stock up on The Estee Edit before is is lost forever, you can still buy it online via Selfridges here – prices are set to reduce by 30% to clear stock too.

Features PR samples unless otherwise stated. To read my full disclaimer, click here.

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Give The Gift They’ll Love: Six Electrical Treats For All Your Loved Ones, Whatever The Occasion

SPONSORED FEATURE IN PARTNERSHIP WITH BRAUN

Doesn’t giving someone a gift you know they’ll treasure make you feel all warm and tingly inside? Shopping for ourselves definitely provides a certain feeling of exhilaration at finding that must-have bag/top/dress, but discovering something special for a loved one shows how much you care in the months and years to come. Nailing that special something can be tricky though; how can you be sure to gift something they’ll genuinely love and use, rather than spending a small fortune that will end up stashed at the back of the cupboard with the spiralizer and ice cream machine? Well, whether it’s a birthday, celebration or milestone, I’ve picked out six great electrical treats I think everyone would love to unwrap; although I’ve generally categorised them, it’s all about providing a little inspo so you can put a smile on your loved ones face and help them to feel fablous too.

FOR YOUR MUM: Braun Silk Epil Wet and Dry Cordless Epilator (£39.99)
Epilating can be scary, but it’s actually a really effective and long-lasting way to remove unwanted hair – and what better treat to give your mum than super smooth and sassy pins so she can step into summer with ease? I’ve used Braun epilators so many times over the years and they’re incompatible in terms of quality; this version features 28 MicroGrip tweezers remove hair as small as a grain of sand (0.5 mm) via extra soft wet and dry epilation that provides up to four weeks of smooth skin. The anti-slip grip ensures that the epilator is easy to control, even in wet conditions, while the two speed settings allow for individual needs. It’s cordless and after a few uses practically painless too – plus it looks rather swish and will no doubt make mum feel fancy.

FOR YOUR SISTER: Braun Facial Epilator and Cleansing Brush (£44.90)
The world’s first facial epilator and cleansing brush system, this is a great gift for the girl that likes to look after her complexion. This ingenious device lets you enjoy two treatments by simply switching the attachments: precisely remove facial hair from the root, then cleanse skin pore deep with the gentle but effective facial brush. Skin is left super smooth and radiant, ready to receive skincare and makeup for an overall flawless finish.

FOR YOUR BEST MATE: Braun Satin Hair Style & Dry Airstyler (£18.90)
Give the gift of a great hair day and treat your mate to this great Airstyler, which helps to dry and style hair simultaneosuly. Use on towel dried hair for a complete look, or on dry hair for a quick touch-up or re-style, creating effortless volume and luxurious waves without the faff of rollers or styling wands – great if she’s a little nervous when it comes to hair. The coating of the styling barrel is 100% ceramic, distributing heat evenly for maximum protection and a gentle experience that minimises damage while maximising shine.

FOR YOUR DAD: Oral-B Pro 2000 Toothbrush (£29.97)
If you’ve ever used an electric toothbrush, you know it’s impossible to go back. You just can’t compete with the clean, fresh and squeaky feeling an electric experience provides – and they don’t have to cost a fortune either. Oral B claims this removes up to 100% more plaque than a regular manual toothbrush: its clinically proven superior 3D Cleaning Action oscillates, rotates, pulsates to break up and remove plaque, providing enhanced results that you can really feel. With two modes (including daily clean and gum care) and a visible pressure sensor to let you know when you’re brushing too hard, this is the gift that will keep Dad’s gnashers in good nick for years.

FOR YOUR BROTHER: Braun 6-in-1 Multi Grooming Kit £19.99
If your brother likes to keep up with the trends or is always updating his look, then the Braun Multi Groom kit could be right up his street. It includes four combs covering 13 precision length settings (from 0.5-21mm,) as well as an ear and nose trimmer attachment to keep every element of their grooming routine in check. Apparently the styler features lifetime lasting sharp blades (oooh!) and ultimate precision, as well as a fully washable head and comb for easy cleaning under running water. Just try to talk him out of creating a goatee – it doesn’t look good on anyone.


FOR YOUR MAN: Braun ProSkin Cordless Wet & Dry Electric Shaver (£48.00)
If you want to show the man in your life how much you love him, then you can’t go wrong with a Braun razor. The brand specialises in world-class precision shavers and is globally recognised for its simple, intuitive design and outstanding product performance; it’s no wonder it’s the world’s #1 foil shaver brand. All Braun shavers go in straight, intuitive strokes so you don’t need to circle over the same spot twice, helping to minimize skin irritation and keep the result precise. The specialised cutting elements are pressure sensitive and protected by a patented metal mesh for a clean and close shave with outstanding skin comfort too. This specific razor can be used wet or dry with water, foam or gel, as well as having two rechargeable long-life batteries – which, trust me, is a bonus because men always forget to charge up their razors when they really need a shave. I love the look and feel, and know Josh will too.

Investing in an electrical grooming product can feel a bit fancy and a touch extravagant, so it’s the perfect treat if you know your loved one doesn’t tend to spend on their beauty regime – as well as being a great gift for those that you know adore a touch of pampering. With so many gadgets to choose from, there’s sure to be the perfect solution for every loved one all year long.

Find out more about the electrical products Braun offers via their website.

This is a sponsored post in partnership with Braun; all opinions are my own.

Features PR samples unless otherwise stated. To read my full disclaimer, click here.

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I Think I’ve Outgrown My Beauty Stash

I Think I've Outgrown My Beauty Stash

Since being a teenager, I have pretty much wore the same type of make-up look: moderate coverage foundation (thanks to regular acne then adult acne), peachy hues of blush, the odd swipe of bronzer and more often than not, nude lipstick. Have I dabbled with other shades and looks? Most definitely but sooner or later, I fall back into my old habits like a comfortable old pair of pyjamas…well until lately.

I Think I've Outgrown My Beauty Stash

Seemingly overnight, my taste in make-up has changed – I no longer want to conceal my skin with heavy foundations (that’s not to say I am abandoning them completely as I know my skin will act up sooner or later), rather I want to embrace the natural texture and tone of my complexion, and really only conceal where I need to. I’ve all but stopped using powder blushes and bronzers in favour of cream based products and where a once blinding highlight used to sit on my cheeks, I am more comfortable with a parred down hint of glimmer. I’ve also found myself stepping back from matte liquid lipsticks in favour of tinted lip balms and honestly I don’t know who I am make-up wise anymore.

What is most bizarre and a little more difficult for myself – let alone you the reader to swallow – is that I am longer consumed with “needing” the latest releases from any brand, nor as easily swayed by 3 for 2 offers whilst out shopping. I’m slowly but surely only purchasing what I really need or want, and no longer concerned with playing “keep up with the blogger (or influencer if you prefer)”. Much like I’ve outgrown fast fashion and have a small but well loved wardrobe, my make-up stash is somewhat going in that direction too. I only have one face, I truly have no need for over 100 nude lipsticks – we both wish I wish kidding.

I Think I've Outgrown My Beauty Stash

I would love to say my new attitude to make-up is liberating, and that I finally come into my own but rather I feel as confused as I did when I was 13, beginning to navigate the world of mascara, concealer and of course glitter – in the noughties you were a nobody if you didn’t at least dabble with glitter eyeshadow. In my mind, a new phase was bound to happen sooner or later – or at least that is how I am trying to rationalise my sudden departure from nude lipstick and matte skin. The more I think about it, the more sense it makes; as a person you never stop growing or developing and as we age, our wardrobes change so why should our make-up bags be any different?

A quick trip down memory lane (and through the archives of this blog) suggests that my make-up taste hasn’t been as stagnant as I like to suggest: I’ve grown out of rimming my entire – and small eyes with – black khol pencil, I’ve waved goodbye to purchasing just about any rumoured Kardashian favourite, I no longer contour with shimmery bronzer (I don’t know what I was thinking either) and I’ve finally discovered that a little eyebrow maintenance really does make all the difference to my face. Looking back maybe this new direction isn’t all that odd really and was a long time coming?

Unlike in the past where my make-up collection was minimal at best, I now have a huge, bursting at the seams stash of liquids, powders, blushes and all that it is in-between, that really needs whittled down. I have no problem letting go of unloved products but do hope that I don’t change my mind, half way through my cull and decide that perhaps I have been a little too hasty in my decision to side step full coverage foundation? Who knows but for now, a more subdued approach to make-up is what seems my current best fit.

Are you in a similar position or do you find yourself outgrowing your beauty stash fairly often?

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