Primp My Brows!

Never underestimate the power of perfect brows. In the wink of an eye, a Benefit signature brow service gets every gal groomed for greatness. Brows too bushy? Arches too sparse? From waxing to filling, tinting to tweezing, we’ll primp your brows in an instant.


Speaking of primping your brows, we’re headed to Manhattan on Thursday, April 24 to give FREE brow services! In need of fast, flattering & fabulous arches? Well, you’re in luck ’cause we’ve got a license to primp! The free-wheelin’ & fun-lovin’ PrimpMobile is on its way to bring you FREE brow services, goodies & makeup touch-ups in a New York minute. Don’t have time for a wax? Get brow mapped—the perfect brow shape for your face customized by our brow experts, just for you.

When: April 24, 2014 from 10 a.m.-4 p.m.

Where: Madison Square Park, in front of the Flatiron Plaza

Who: You & your brow A-game!

More Primpin’ Please!
Not located in NYC? We’re steering the PrimpMobile to one special U.S. city for FREE brow services & a primpin’ party from Benefit! From April 23-29, snap a pic of something about your city that makes you laugh or smile, and upload it to Instagram or Make sure to tag it with #PrimpMyBrows, #YOURCITY (ex. #Atlanta or #Miami) & follow @BenefitCosmetics. The city with the most photos will WIN a visit from the PrimpMobile in May.


Now go put your city on the brow-primpin’ map!

ty: benefitcosmetics

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