Salute with a Smile!

February is well underway and, whether we like it or not, love is in the air! Who has captured our hearts & made us swoon this year, you ask? Our wonderful Benebabes! We wanted to give back to the strong, bold ladies in our communities so we partnered with Operation Reinvent to bring you Salute with a Smile!


Operation Reinvent addresses the challenges faced by thousands of women as they leave military service each year and re-enter civilian life. The women are provided with professional guidance, tools, & resources to guide, mentor, educate, and make the transition process smoother, less confusing and less scary for the women who sacrificed so much in serving us all.  Cool, right?


We think so! On Valentine’s Day, Saturday, February 14th, Benefit will team up with Operation Reinvent to salute our lovely female veterans by offering complimentary makeuppers to women who have served or are currently serving in the military! (Just present military ID or a photo of yourself in uniform.) Appointments are encouraged, & we wanted to extend our gratitude and offer this at ALL brow bars & boutiques, so spread the word to help our fab female vets treat themselves this Valentine’s Day!

ty: benefitcosmetics

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