Get ready to stop, drop & curl, gorgeous! The roller lash revolution is coming, and Benebabes across the globe are preparing to hurl their curlers! Roller lash, coming February 27th, is Benefit’s BRAND NEW mascara, and (we don’t mean to brag) we didn’t just change the game—we completely reinvented it.
Roller lash’s unique curling power comes from a beautiful union of brush & formula. Seriously, these two make a better power couple than Jay & Bey–when they get together, there’s no telling what might go down. Lucky for us, it’s our fave kind of drama—crazy curled lashes!
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As always with Benefit, it’s all about the tip. Roller lash has a unique hook ‘n’ roll brush that grabs lashes, hooks ‘em in & curls them up! Itty-bitty hooks on the brush give roller lash unmatched curl power—it’s a roller for your lashes!
The gorgeous, ink-black formula works with the wand to set the gorgeous curls (the hairspray to your rollers, if you will). Lash conditioning ingredients & easy removal ensure that you’ll have gorgeous lashes for years to come. Double bonus? No pulling at your eyes (WRINKLES!) while struggling to remove stubborn mascara!
With this hot pair working your lash game, you’re guaranteed super curl & lift that doesn’t quit and eyes that look bigger & more wide open than ever! The absolute best thing about roller lash? It works for everyone, even on smaller eyes or short, straight lashes! There’s plenty of curl power for EVERYONE! So, are you ready for the roller lash revolution, curlfriend!?
ty: benefitcosmetics