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Kulfi Beauty UK Review & Swatches – Launching at Space NK

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Kulfi Beauty UK Review & Swatches - Launching at Space NK

If you’ve been waiting for Kulfi Beauty to hit UK shelves, the time has come! This is my full Kulfi Beauty UK review with swatches and product thoughts ahead of the official UK launch at Space NK on Friday 8th August 2025.

I’ve tested five of the most exciting products from the range, from the Main Match Concealer to the dreamy Heirloom Lipsticks. Here’s everything you need to know before it drops.

What is Kulfi Beauty?

Kulfi Beauty UK Review & Swatches - Launching at Space NK
Kulfi Beauty UK Review & Swatches – Launching at Space NK

Before I dive into this Kulfi Beauty UK review, here’s a little background. Kulfi Beauty is a South Asian-inspired makeup brand known for its bold colour stories, creamy formulas, and inclusive shade ranges. Founded with joy and celebration in mind, this brand champions skin tones that are often overlooked.

Their mission? To make makeup feel like fun, not pressure, and it shows. Founder Priyanka Ganjoo created the Kulfi Beauty brand back in 2021 with the aim of addressing the lack of representation for South Asian individuals in the beauty industry. Having tried the products, however, and meeting lovely Priyanka, I feel it’s truly a brand for everyone.

Where to Buy Kulfi Beauty in the UK

The Kulfi Beauty UK launch is happening at Space NK (both online and selected stores including the brand new Oxford Circus store) on Friday 8th August 2025. You’ll be able to shop all the core products including mascara, concealer, blush, shadow, and lipstick and more.

Kulfi Beauty UK Review – Best Products to Try First

I have been trying out a selection of products and I’m really impressed. Here’s a collection of mini reviews to help you shop this new-to-the-UK brand.

Kulfi Beauty UK Launch - What to Buy
Kulfi Beauty UK Launch – What to Buy

Main Match Concealer (£26) – shade Bad Badaam swatch

Kulfi Beauty UK Launch - Main Match Concealer
Kulfi Beauty UK Launch – Main Match Concealer

A medium buildable coverage concealer that blends seamlessly and stays put all day with it’s crease-proof and self setting formula.

Kulfi Beauty UK Launch - Main Match Concealer Doe Foot Applicator
Kulfi Beauty UK Launch – Main Match Concealer Doe Foot Applicator

I matched myself with The Bad Badaam shade at the launch event in July and I am really pleased with it. If you’re a shade twin, I think this might be a great one for you too. It has a really nice neutral tone and is very easy to blend.

Kulfi Beauty UK Main Match Concealer Swatch - Bad Badaam
Kulfi Beauty UK Main Match Concealer Swatch – Bad Badaam

I use it under my eyes and over any areas of hyperpigmentation and it works so well to even out my skin tone.

Kulfi Beauty Main Match Concealer shade - Bad Badaam
Kulfi Beauty Main Match Concealer shade – Bad Badaam

Here’s a list of my foundation matches in case it helps to choose your shade:

  • Naked Sundays BeautyScreen SPF50 Peptide Foundation Tint shade 2 or 2.5
  • MERIT The Uniform Tinted Mineral SPF 50 shade 24
  • Sweed Glass Skin Foundation shade 5
  • Guerlain Terracotta Le Teint Glow Healthy Glow Foundation shade 2N
  • Milk Makeup Hydro Grip Gel Tint shade 4 (£34)
  • Clinique Even Better Clinical Vitamin Makeup SPF 50 in Light Cool 3 (£39)
  • Anastasia Beverly Hills Impeccable Blurring Second Skin Matte Foundation in 2N (£39)
  • Shiseido Synchro Skin Radiant Lifting Foundation in 310 (£47)
  • e.l.f. Cosmetics Soft Glam Satin Foundation in 20 Light Cool (£8)
  • Sisley Paris Phyto Teint Perfection Foundation in 2N1 (£80)
  • Shiseido Revitalessence Skin Glow Foundation in 250 (£49)
  • Haus Labs Triclone Skin Tech Foundation in 130 Light Warm £42)
  • NARS Light Reflecting Foundation in Deauville (£41)
  • Lancome Teint Idole Ultra Wear Care and Glow Foundation shade 115C (£39.50)
  • Charlotte Tilbury Beautiful Skin Foundation in 4 neutral (£39)
  • La Mer Radiant Skin Tint in Light 22 (£80)
  • Cle de Peau Radiant Cream Foundation in 020 Light Medium Ochre (£108)
  • Cle de Peau Radiant Fluid Foundation Natural in 020 Light Medium Ochre (£121)
  • Givenchy Skincaring Foundation in 2-N150 (£47)
  • Dior Forever Natural Nude Foundation in 2N (£48)

Zari Eyes Eyeshadow (£30) – Sitara Sparkles swatch

Kulfi Beauty UK Zari Eyes - shade Sitari Sparkles
Kulfi Beauty UK Zari Eyes – shade Sitari Sparkles

This is mousse-like cream shadow formula and it delivers high-impact shimmer in both duo-chrome and metallic finishes, with zero fallout. I have the shade Sitara Sparkes:

Kulfi Beauty UK Zari Eyes - swatch Sitari Sparkles
Kulfi Beauty UK Zari Eyes – swatch Sitari Sparkles

This kind of shadow is perfect for one-and-done eye looks and it also layers really nicely over my REESON Lid Elixir, which is great if you want to add in some wearable skincare.

Mehndi Moment Blush (£24) – Lucky Lotus Swatch

Kulfi Beauty UK Mehndi Moment Blush
Kulfi Beauty UK Mehndi Moment Blush

This is a super pigmented tube of blush and you only need a tiny bit. I have shade Lucky Lotus which is a vibrant purple shade, and probably not the one I’d choose for my skin tone.

Kulfi Beauty UK Mehndi Moment Blush Swatch - Lucky Lotus
Kulfi Beauty UK Mehndi Moment Blush Swatch – Lucky Lotus

I find that popping a small amount on to the back of your hand and then working it into a brush before applying is the most foolproof way of using it.

Heirloom Satin Lipstick (£28) – Bangle Box Swatch

Kulfi Beauty UK Launch - Heirloom Satin Lipstick
Kulfi Beauty UK Launch – Heirloom Satin Lipstick

The Heirloom Satin Lipstick might actually be my top pick from the whole collection. I have the shade Bangle Box which is a gorgeous soft pink.

Kulfi Beauty UK Launch - Heirloom Satin Lipstick - shade Bangle Box
Kulfi Beauty UK Launch – Heirloom Satin Lipstick – shade Bangle Box
Kulfi Beauty UK Heirloom Satin Lipstick - Bangle Box Swatch
Kulfi Beauty UK Heirloom Satin Lipstick – Bangle Box Swatch

I also really loved the look of Polki Dots, which has a beautiful peachy tone. It’s a gorgeous formula, and perfect for everyday wear. It is super comfortable and creamy. Love it.

Kulfi Beauty UK Heirloom Satin Lipstick - Bangle Box Lip Swatch
Kulfi Beauty UK Heirloom Satin Lipstick – Bangle Box Lip Swatch

Kulfi Badi Lash Mascara (£26) Review

Kulfi Beauty UK Launch - Badi Lash Mascara
Kulfi Beauty UK Launch – Badi Lash Mascara

I got on really well with this mascara. Think fluttery, natural length with serious staying power. It is a tubing mascara, so it’s long-lasting and smudge-proof. I really like the slim wand with the spiky ball on the end which is great for getting into the outer lashes and pulling them outwards.

Kulfi Beauty UK Launch - Badi Lash Mascara
Kulfi Beauty UK Launch – Badi Lash Mascara

A little goes a long way with this, and it gives a nice lift to the lashes.

My Kulfi Beauty Application Video

Final Thoughts on My Kulfi Beauty UK Review

If you’re thinking of trying something new when Kulfi Beauty launches in the UK, I can wholeheartedly recommend this range. The formulas are fun, easy to use, and they genuinely perform. Definitely try the Heirloom Satin Lipsticks if you are looking for an easy to wear, and comfortable lip colour, with gorgeous packaging.

This Kulfi Beauty UK review was such a pleasure to write, and I look forward to trying more products from the brand.

Shop at Space NK* from 8th August 2025.

Laura Mercier Tinted Moisturiser Blurred Matte SPF 30 Review & Swatches

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Laura Mercier Tinted Moisturiser Blurred Matte SPF 30 Review & Swatches

There’s a new addition to the Laura Mercier Tinted Moisturiser line up and I have been giving it a go. Here’s the lowdown on the Laura Mercier Tinted Moisturiser Blurred Matte SPF 30.

What is Laura Mercier Tinted Moisturiser Blurred Matte SPF 30?

What is Laura Mercier Tinted Moisturiser Blurred Matte?
What is Laura Mercier Tinted Moisturiser Blurred Matte?

This new addition has been designed to deliver a flawless yet natural skin look. It has oil and shine control and helps to minimise the look of pores:

  • Long-lasting comfortable shine control
  • Works to reduce the sebum production of skin
  • Minimises the appearance of pores
  • Sheer to light coverage
  • Dermatologically and ophthalmologist-tested
  • Non-comedogenic, non-acnegenic
  • SPF30 UVA / UVB protection
  • Available in 20 shades

Key Ingredients

Eijitsu Rose Extract – helps actively decrease appearance of pores over time.

French Rose Clay – to help mattify and soothe skin.

French Rock Samphire – known to help reduce skin’s sebum production over time.

Laura Mercier Tinted Moisturiser Blurred Matte Shades and Swatches

There are 20 shades in the collection which replaces the Laura Mercier Tinted Moisturizer Oil Free. If you wore that version, here are the shade suggestions from the brand:

Laura Mercier Tinted Moisturiser Blurred Matte - Which Shade to Choose
Laura Mercier Tinted Moisturiser Blurred Matte – Which Shade to Choose

My Swatches

I have 2 shades to show you, 1N Birch and 2N Maple:

Laura Mercier Tinted Moisturiser Blurred Matte SPF 30 Swatches
Laura Mercier Tinted Moisturiser Blurred Matte SPF 30 Swatches

Before and After Photos

Before Laura Mercier Tinted Moisturiser Blurred Matte SPF 30 shade 1N
Before

Although I can actually wear both these shades, and 2N works for summer, I think my true match for all year round is 1N:

Laura Mercier Tinted Moisturiser Blurred Matte SPF 30 shade 1N
Laura Mercier Tinted Moisturiser Blurred Matte SPF 30 shade 1N

My Review

As someone who naturally gravitates toward radiant, glowing complexions, matte finishes rarely make it into my regular rotation. That said, when temperatures rise and shine becomes more of a concern than a feature, a well-formulated soft matte can be a welcome change.

A Summer-Friendly Formula

During the summer months, I find bases that helping to control unwanted shine really useful. Although my usual preference leans toward more luminous finishes, there’s no denying that a soft matte formula like this becomes especially useful in warmer weather.

The Laura Mercier Tinted Moisturiser Blurred Matte manages to maintain a polished matte look without veering into flat or drying territory. It strikes a very nice balance and the finish is refined, the skin looks smooth and even, and there’s no tell-tale chalkiness or tightness.

Texture, Application & Coverage

The consistency is creamy yet light, and it applies effortlessly, whether with fingers or a brush. While it’s technically a tinted moisturiser, I was surprised by how buildable the coverage was. One layer offers a very natural, evened-out effect, but a second layer easily brings it to a solid medium without sacrificing comfort or slip.

This makes it particularly versatile. You can keep it minimal for everyday wear, or build it up slightly for a more polished, pulled-together finish.

Skin-Smoothing & Pore-Perfecting

One of the standout features for me is how visibly refining the formula is. It does a beautiful job of softening the appearance of pores, evening out tone, and subtly blurring texture. Skin looks smoother and more uniform, yet still very much like skin.

It’s worth noting that, despite the matte finish, the formula doesn’t settle into fine lines or emphasise dryness.

Longevity & Performance in Heat

On warmer days, this really proves its worth. Shine is kept at bay, even in humidity, and the coverage remains intact with minimal touch-ups needed. It performs particularly well on combination or oil-prone skin types.

The SPF 30 is a welcome inclusion and makes ideal for added protection on sunny days, though I’d always recommend applying a standalone sunscreen first, as part of your morning routine.

Who Will Appreciate This Most?

This tinted moisturiser is well-suited for:

  • Combination to oily skin types
  • Those looking for a matte summer base that still feels comfortable and flexible
  • Anyone who prefers a refined, natural finish without excess shine
  • Those seeking pore-blurring with minimal effort

Dry skin types may want to pair it with a richer moisturiser or hydrating primer to ensure a smooth application.

Final Thoughts: Is It Worth It?

The Laura Mercier Tinted Moisturiser Blurred Matte SPF 30 is a smart, well-balanced base option for summer. It brings a refined matte finish to the skin.

While I’ll always reach for glowy bases when the weather allows, this is the kind of matte formula that feels elevated, never flat or heavy and deserves a spot in any warm-weather routine.

Where to buy it

The Laura Mercier Tinted Moisturiser Blurred Matte SPF 30 is £39 and available now via the links below:

If you are still looking for a summer base with high protection sunscreen, read Best Tinted Sunscreens 2025 for Glowy, Protected Skin | SPF Skin Tints Round-Up.

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Best Foundation with SPF: My Tried & Tested Favourites

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*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog

If you’re anything like me, the idea of finding the best foundation with SPF is very interesting! I look for something that gives my skin a flawless finish and adds a bit of protection from the sun. Over the years, I’ve tried a lot of foundations, and this roundup is your go-to guide for the real standouts.

Whether you want a skin-loving glow, fuller coverage, or something super breathable, these foundations do it all with SPF built in.

Why You Need the Best Foundation with SPF

Best Foundation with SPF: My Tried & Tested Favourites
Best Foundation with SPF: My Tried & Tested Favourites

Choosing the best foundation with SPF is a brilliant way to combine makeup and skincare in one easy step. While I believe it’s still essential to use a dedicated sunscreen as your base layer, SPF in foundation provides that extra layer of protection and is especially helpful for days when you’re out and about.

Best Foundation with SPF – My Tried & Tested Favourites

Although I always use a separate sunscreen, I love a foundation that also includes SPF. These are some of the best ones I have tested and love to use.

Clinique Even Better Clinical Serum Foundation SPF 50

Best Foundation with SPF: Clinique Even Better Clinical Vitamin Makeup
Best Foundation with SPF: Clinique Even Better Clinical Vitamin Makeup

See swatches and read the full review.

This is such a lovely option. It combines SPF 50 with skincare actives like Vitamin C and hyaluronic acid and it give the skin a really lovely healthy, juicy looking radiance that looks super hydrated. I really like it and it’s my kind of dewy.

It’s my top pick for high SPF lovers who still want that skin-first, lightweight feel.

Why it’s one of the best foundations with SPF: High protection, serum benefits, and an easy-to-wear, skin flattering finish.

Clinique Even Better Clinical Vitamin Makeup SPF 50 is £39 and available via the links below. Shop at Sephora and use my REALLYREESPH code for 15% off.

IT Cosmetics Your Skin But Better CC+ Cream SPF 50+

Best Foundation with SPF: It Cosmetics CC Cream
Best Foundation with SPF: It Cosmetics CC Cream

See swatches and read the full review.

A classic for good reason: serious coverage, dewy glow, and SPF 50+ mineral protection. Ideal for sensitive skin, and a real confidence-booster on days when you need more coverage. If you prefer sheerer coverage but still want high protection, go for the Clinique above, or the Estee Lauder below.

Why it’s one of the best foundations with SPF: Full coverage, hydrating, and very high sun protection.

It Cosmetics CC is £39 and available now via the links below:

Estée Lauder Futurist Hydra Rescue SPF 45

Best Foundation with SPF: Estee Lauder Futurist Hydra Rescue
Best Foundation with SPF: Estee Lauder Futurist Hydra Rescue

See swatches and read the full review.

This one’s a glow-giver with real skincare benefits. Think a hydrating, breathable formula with SPF 45 and antioxidant protection and a soft velvety radiance. It’s beautiful on all skin types and particularly on dry or dehydrated skin and wears well all day. Plus it’s waterproof.

Why it’s one of the best foundations with SPF: High SPF, glowy hydration, suits all skin types, buildable and waterproof.

The Futurist Hydra Rescue Moisturizing Makeup SPF 45 is £42 and available now via the links below:

Shiseido Revitalessence Skin Glow Foundation SPF 30

Best Foundation with SPF: Shiseido Revitalessence Skin Glow Foundation
Best Foundation with SPF: Shiseido Revitalessence Skin Glow Foundation

See swatches and read the full review.

This is the dewiest and juiciest pick on the list and I absolutely love it. I think it is one of my favourite foundations ever! Shiseido’s expertise in sun protection is unmatched, and this one delivers a SPF 30 plus probiotics and niacinamide for long-term skin benefits.

The finish is radiant and gorgeously dewy without being greasy and I genuinely feel like my skin looks healthier every time I wear it.

Why it’s one of the best foundations with SPF: Glowy finish, skincare-first formula, and advanced SPF technology.

The Shiseido Revitalessence Skin Glow Foundation SPF 30 is £49 and available via the following links:

Shiseido Synchro Skin Radiant Lifting Foundation SPF 30

Best Foundation with SPF: Shiseido Synchro Skin Radiant Lifting Foundation
Best Foundation with SPF: Shiseido Synchro Skin Radiant Lifting Foundation

See swatches and read the full review.

Another brilliant Shiseido formula and this is one I choose for a really reliable fuller coverage and long wear finish. It has SPF 30 and uses light-reflecting pearls for subtle luminosity. I think it is especially flattering on more mature skin. It is medium to full buildable, offers 24 hour hydration and wear, and it also water and transfer resistant. Genuinely one of the best ever foundations I’ve tried and it’s one I use when I want coverage I can count on all day.

Why it’s one of the best foundations with SPF: Naturally radiant, very long-lasting, and brilliant for smoothing out texture.

The new formula of the Shiseido Synchro Skin Radiant Lifting Foundation is £47 and available via the links below now:

Jane Iredale Skintuition Liquid Foundation SPF 30

Best Foundation with SPF: Jane Iredale Skintuition
Best Foundation with SPF: Jane Iredale Skintuition

See swatches and read full review.

This is a lovely skincare–makeup hybrid that offers a naturally radiant finish with buildable medium coverage. It contains mineral SPF 30 protection with zinc oxide, plus hydrating ingredients like hyaluronic acid and an apple superfood complex. The texture is silky and lightweight, and you don’t need very much at achieve a “your-skin-but-better” look. It wears well all day without creasing or clinging to dry patches, making it especially great for dry, mature, or textured skin.

Why it’s one of the best foundations with SPF: good coverage, lasts well on the skin, easy to layer with lots of added skincare.

Kosas Revealer Skin-Improving Foundation SPF 25

Best Foundation with SPF: Kosas Skin Improving Revealer Foundation
Best Foundation with SPF: Kosas Skin Improving Revealer Foundation

Read full review.

Kosas nailed the hybrid makeup–skincare brief with this beautifully formulated foundation. It delivers dewy, skin-loving coverage and is packed with powerhouse ingredients like niacinamide, peptides, squalane, and caffeine to visibly brighten and smooth the complexion over time. With SPF 25 mineral protection, it offers light to medium coverage that melts into the skin for a natural, radiant finish. It feels lightweight and breathable, never heavy or cakey, making it ideal for everyday wear.

Why it’s one of the best foundations with SPF: Lovely daily base for glowy skin with real skincare benefits. Perfect for dry, normal, or combination skin types wanting effortless radiance and long-term skin support.

The KOSAS foundation is is £35 and available via the links below:

FAQs – Foundation and SPF

Should you rely on the SPF in foundation for sun protection?

No. It’s best to use a separate broad-spectrum SPF underneath your makeup. Most people don’t apply enough foundation to reach the advertised protection level. Use your foundation to top up protection, not replace it.

Is foundation with SPF enough for daily wear?

If you are indoors, or only exposed for short periods, it can be enough but only low-exposure days as you are unlikely to apply enough product to achieve the correct dose. For longer sun exposure, layer a proper SPF underneath.

Does SPF in foundation cause flashback?

Some formulas with high SPF can cause flashback in photos due to zinc oxide or titanium dioxide. However, all the foundations I’ve featured here do not cause noticeable flashback in my testing.

Final Thoughts on the Best Foundation with SPF

Finding the best foundation with SPF is such a smart beauty move. Not only do these formulas offer beautiful coverage and finish, but they also help support your skin against sun damage.

From Clinique’s high-protection powerhouse to the dewy perfection of Shiseido and Kosas, each pick on this list has earned its place through real-life wear and results.

Top Tip: Always apply a standalone SPF underneath, then layer your SPF foundation on top for max protection and glow.

Let me know if you’ve tried any of these, or if you’ve found your own best foundation with SPF. I’d love to hear your thoughts.

If you’re more of a skin tint kind of complexion person, and still want to get SPF into you makeup, I have a whole blog post dedicated to that too. Check it out via the link below.

Space NK Beauty Edit Review: Summer Glow Edit 2025 Contents & Value

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Space NK Beauty Edit Review: Summer Glow Edit 2025 Contents & Value

*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog

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Worth: £150+/€180+

Space NK Beqauty Edit Review: Summer Glow Edit 2025 Contents & Value

I absolutely love the Space NK Beauty Edits and this one is really gorgeous. Check out what’s inside the Space NK Summer Glow Edit right here. I have all the details here.

What is the Space NK Summer Glow Edit worth?

For the £65 price tag for this edit, you actually receive over £150 worth of products, so this is a very impressive value saving.

You will probably know that I am absolutely obsessed with these limited edition toiletry bags from Space NK. I have them in pretty much every colour and size and this new super cute peach version for the Space NK Summer Glow Edit is a very welcome addition indeed!

In terms of what’s inside, I really think this one will be a crowd pleaser. First of all, it features one of Space NK’s biggest hits of the season, their brand new Shimmering Body Oil. It was an instant sell out success, and right now, this is the only way you can get your hands on the Golden version. To find out more about those, read, Space NK Caribbean Shores Shimmer Body Oil Review.

I am a big fan of taking collagen, so this Vida Glow 6 Day Sample Pack* is a brilliant way to discover the different flavours that VG offer. It’s a brand I really enjoy.

Tatcha The Brightening Serum is a lovely light serum that’s great for brightening the skin and evening out pigmentation, and it will work really nicely under the Sunday Riley moisturiser that also comes in this edit.

The Sunday Riley C.E.O. Afterglow Brightening Vitamin C Cream is a serious glow giver and such a gorgeous product to use either alone or under makeup. It just makes skin look so lovely, plus the Vitamin C provides a tonne of antioxidant protection which is ideal for the summer months.

Westman Atelier Petite Lit Up Highlight Stick is a super subtle highlighter and will give subtle glow. It comes in a super cute travel-sized stick that’s easy to pop in your bag.

I haven’t tried the Innisfree Cherry Blossom Glow Jelly Cream but I am very excited to. It is one of the brand’s best sellers, and it promises to plump, hydrate and even out skin tone.

Finally, also included is the Tata Harper Regenerating Cleanser which is a light exfoliating formula that works to smooth out skin. I personally wou Refresh skin with this gently exfoliating cleanser formulated with pomegranate extract and apricot microspheres for smoother, brighter skin.

I think this is a really nicely curated set and it will give you the chance to access some of Space NK’s best sellers with a really good value proposition. Plus the peach bag is seriously cute!

Where to buy it

The Space NK Summer Glow Edit is £65 (with a value of £150+) and is available now via the link below, while stocks last. It will make a fab gift (to self!!)

These edits tend to sell out pretty quickly, so I wouldn’t hang around if you like the look of this one.

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RUM Wrap Party Tubing Mascara Review – From Sam Chapman, Sali Hughes & Jo Jones

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RUM Wrap Party Tubing Mascara Review – From Sam Chapman, Sali Hughes & Jo Jones

*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog

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launches 18th July 2025

RUM Wrap Party Tubing Mascara Review - From Sam Chapman, Sali Hughes & Jo Jones

A new mascara launch from our very own beauty royalty? Exciting. When I heard that Sam Chapman, Sali Hughes, and Jo Jones had teamed up to create a mascara, I was very excited and Sam sent it to me to try! Here’s everything you need to know about the brand-new RUM Wrap Party Tubing Mascara, including my full review, before and after thoughts, and comparison of both shades: Taxi (blackest black) and Inkwell (elegant navy).

What Is RUM Wrap Party Mascara?

What is RUM Wrap Party Tubing Mascara?
What is RUM Wrap Party Tubing Mascara?

The Wrap Party Mascara (£22, 6ml) is the flagship launch from RUM Beauty, a brand newly founded by legendary beauty insiders Sam Chapman, Sali Hughes, and Jo Jones. With decades of combined experience as makeup artist, journalist, and PR pro, these three know exactly what makes a mascara good, and more importantly, what makes one disappointing.

Wrap Party is their answer to the never-ending search for a tubing mascara that delivers fluttery, separated lashes without the smudge or struggle.

Key Features

  • Tubing formula: coats each lash in polymer tubes for long-lasting, smudge-proof wear
  • Vegan & cruelty-free
  • Available in shades:
    • Taxi: blackest black
    • Inkwell: elegant midnight navy
  • Precise brush for root-to-tip definition
  • No undereye transfer
  • Smudge-proof
  • Won’t crumble on the lashes
  • Easy removal with warm water – or balm/oil cleanser
  • £1 from every mascara sold goes to Beauty Banks

What Is a Tubing Mascara?

If you’ve never tried a tubing mascara, here’s the lowdown. Unlike traditional formulas that use waxes and oils (which can smudge), tubing mascaras use polymer technology to wrap around each lash. This creates “tubes” that stay put all day and slide off with warm water.

They’re especially great for:

  • Anyone tired of smudging, flaking, or hard-to-remove mascara
  • Deep-set or hooded eyes
  • Oily lids or rich skincare users
  • Contact lens wearers
My Review of RUM Wrap Party Tubing Mascara
My Review of RUM Wrap Party Tubing Mascara

I’ve been testing both Taxi and Inkwell, and spoiler alert: I’m a big fan. Here’s my full breakdown.

Application Video

Which RUM Wrap Party Tubing Mascara Shade Should You Choose?

The RUM Wrap Party Tubing Mascara comes in two stunning shades: Taxi and Inkwell, and while colour is the obvious difference, I’ve noticed that each formula delivers a slightly different lash effect too, which I absolutely love.

RUM Wrap Party Tubing Mascara - The Shades: Taxi & Inkwell
RUM Wrap Party Tubing Mascara – The Shades: Taxi & Inkwell
  • Taxi is your deepest black. It is intense, bold, and dramatic. It gives gorgeous depth of colour and a real punch of volume. If you love that instant impact, this is the one. It’s perfect for nights out, events, or whenever you want a lash that really shows up
  • Inkwell, on the other hand, is a beautifully elegant midnight navy. It gives a more fluttery, lengthened look which I think is super refined and wearable. It’s softer than black, but still defines the eyes beautifully, especially on my brown eyes I think. I find it ideal for daytime or for a chic, understated look,

Inkwell will be my one to go for a daytime lash, while Taxi brings all the night time drama. Both perform the same with no smudging or crumbling.

My Favourite?

RUM Wrap Party Tubing Mascara in Inkwell
RUM Wrap Party Tubing Mascara in Inkwell

I genuinely don’t think I own another navy mascara and I am so happy to have Inkwell in my collection. It is subtle but striking and gives that hint of colour that brightens the whites of the eyes, makes lashes look lush but soft, and adds a bit of an unexpected elegant yet edgy twist.

It pairs so beautifully with my REESON Beauty Lid Elixir in Toasted Cinnamon. The navy of Inkwell really plays off the warmth of the shadow. I’ll be reaching for this combo all summer long.

What’s the Wand Like?

RUM Wrap Party Tubing Mascara in Taxi
RUM Wrap Party Tubing Mascara in Taxi

The Wrap Party brush is just right. It’s slender and slightly tapered, allowing you to get right into the base of the lashes to lift, separate, and coat every lash evenly and it really gets into the inner corners.

It performs brilliantly on both top and bottom lashes, with no mess or smudges, which is a massive win.

How to Apply Wrap Party Tubing Mascara

You apply it like a traditional mascara but with one key tip. As works best with tubing mascaras, I like to layer it while it’s still wet to build up the volume, something that Sam, Sali and Jo recommend.

Because it’s a tubing formula, you don’t want to wait between coats. Just keep building until you get your desired level of drama. RUM say: Taxi builds beautifully for a bold, glam look, while Inkwell looks best with one or two elegant coats.

How to Remove It

As this is a tubing mascara, you don’t need anything fancy. Simply:

  • Soak lashes with warm water
  • Gently pinch between your thumb and finger, and the little tubes slide off

Personally, I’ve also used my regular oil/balm cleanser and it came off just as easily like a regular mascara. If you want to check out the cleansers I rate, read my Round up of Best Cleansers.

Wrap Party Mascara – Before and After

RUM Wrap Party Tubing Mascara Review - Before Photo
Before Photo

The below image shows Inkwell on the left and Taxi on the right:

RUM Wrap Party Tubing Mascara Review - After Photo
After – Inkwell on left and Taxi on right

Is RUM Wrap Party Tubing Mascara Worth It?

In a word: YES.

This is genuinely one of the nicest tubing mascaras I’ve tried and depending on which one you choose and how you apply it, you can achieve that lash-lifted, fluttery, clean glam look that so many mascaras promise but few deliver or you can build up for extra volume and full glam. I love that it comes in a Navy which is actually pretty rare shade!

Plus, I like knowing that £1 of every sale supports Beauty Banks.

Where to Buy RUM Wrap Party Tubing Mascara

This new mascara is available in 2 shades Taxi (black) and Inkwell (navy) it will be available directly from RUM Beauty’s website from 18th July 2025 for £22, with £1 donated to Beauty Banks per sale.

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