The Bold is Beautiful Project

The month of May has finally arrived, and we couldn’t be more ready—May is especially exciting for us this year because of the introduction of the Bold is Beautiful Project. As Benebabes, we all know that the key to looking good is feeling good and that laughter is the best cosmetic, and that’s what Bold is Beautiful is all about. We wanted to give our gals a way to give back to organizations that empower women & girls in their own communities through education and mentorship—enter, Bold is Beautiful!  SDDlMWM07io1rIiVvyw3G7aOcrjT-9QNCR6q3C4xYj8

This month, by simply getting a wax at ANY Benefit boutique or Macy’s BrowBar, you can give back. Every single dollar from your wax will go back to our four carefully selected charity partners—Girls Inc., Step Up, Dress for Success & Girl Develop It. We’re working with these partners because they empower big dreams & bold moves in women & girls, & we’re all about seeing gals getting out there and getting it done!


No matter where or when a girl is born, she deserves the opportunity to be bold, believe in herself & reach her full potential, and that’s what Bold is Beautiful is all about. Not sure if there’s a Benefit boutique or Macy’s BrowBar near you? No problem—check out our Bold is Beautiful store locator to find your nearest location!


So what are you waiting for, gorgeous? Get out there & wax a brow to help a gal!

ty: benefitcosmetics

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