Wing Women & WIN!

Our best friends mean everything to us. They protect our hearts & handbags, they’re our style soulmates, text support specialists on a first date and our hype girls when we’re feeling down. They make us laugh & ensure our makeup is always on-point. We literally couldn’t live without our wing women.

Which is why we’re celebrating our real besties (our sisters from another mister) and our beauty besties (they’re real! mascara + they’re real! push-up liner) all September. (Just one week certainly would not do.) To honor wing women everywhere, we’ll be giving away MAJOR PRIZES all month on Instagram & Pinterest. And offering up plenty of ways to share the lady love to those nearest & dearest.


Starting today, we’ll be posting adorbs wing women badges in social that you can tag your friends in—think Girl Scout badges, but with more booze & beauty. Want to honor your Sunday funday sista who’s always game for bottomless brunch mimosas & juicy stories? Tag her in!


What about your BFF who always shoots the most flattering selfies? Tag her in!


And let’s not forget the Gymfluencer, your fellow workout warrior who makes breaking a sweat an absolute blast (or at least bearable).


In addition to sharing LOLz & love with your wing women, you’ll also get a chance to WIN Benefit beauty goodies each time you tag a friend in a badge! Here’s how it works:


From August 27-September 25 2014, we’ll be posting badges on Instagram 2-3 times per week, so make sure you’re following us! When you see a badge, like the photo & then tag a friend who you think embodies that persona—from your smartest bestie to your party gal pal—and automatically be entered to win $125 in Benefit goodies for you AND $125 in Benefit goodies for your friend, including they’re real! mascara + they’re real! push-up liner. That’s it! It’s like we want you to be the best friend ever. View the official rules here.

From August 27-September 28, 2014, visit our Wing Women Pinterest board. Go through the pins on this board & tag a friend in the comments who reminds you of that wing women type. Then, on September 29, we’ll select 3 winners at random to receive $250 in Benefit goodies for you AND $250 in Benefit goodies for your friend. View the official rules here.

What are you waiting for, gorgeous!? Go celebrate your wing women & win some beauty booty in the process.

ty: benefitcosmetics

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