Essence Liquid Lipsticks

Every brand seems to be jumping on the liquid lipstick bandwagon, and Essence have released five shades of Liquid Lipstick and they retail for just £2.50 each from Wilko. The new Essence Liquid Lipsticks are described as being a 2 in 1 formula which combines the coverage of a lipstick, with the shine of a lipgloss. The packaging is very obviously inspired by the Dior Fluid Stick packaging, with a lipstick bullet shape within the centre. I really like the packaging, and that the lids are colour coordinated to reflect the shade inside which is perfect if you own multiple shades.

From the five shades on offer, I have three of the shades; 01 Colour Party, 04 Show Off! and 06 Make a Statement. Even though the shade range is pretty limited, I’d like to think they’ll add more shades in the future as Essence usually have really great shade ranges across their makeup line, but the shades do cover all bases with nudes, pinks and a couple of reds so there’s bound to be at least one shade that’ll suit everyone.

Each of the Essence Liquid Lipsticks have a doe foot applicator which is quite narrow rather than the rounded shape you usually get with a doe foot applicator, and I find this narrower shape makes for a much more precise application, and the middle of the applicator features a small well which holds extra product so you don’t have to keep dipping the applicator back into the tube for more product which again is similar to the Dior Fluid Sticks.

Colour Party is my favourite shade from the three that I own, and is a pretty light pink which looks a little bubblegum-esque in the swatch above but on the lips it’s a lot more muted I can assure you. Show Off! is a bright reddy coral shade which almost looks neon on the lips, and Make a Statement is a dark reddy brown shade which isn’t particularly flattering on my pale skintone, but I imagine it’d look lovely on darker skintones. They feel quite smooth on the lips, with no detectable scent whatsoever and the weartime is around one to two hours, with Show Off lasting the longest from the three shades that I own.

 

U.S. prestige eye makeup market grew 9 per cent in 2013

Sales of prestige eye makeup products in the US grew 9 per cent, to US$ 1.1 billion in the twelve months ending December 2013, compared to the same time period last year, the The NPD Group reports.

While fragrance sales remained flat last year, skincare and makeup were the main contributors of the U.S. prestige beauty market growth, revealedThe NPD Group. Eye makeup products, in particular, benefited from consumers’ growing interest in less traditional items.

In a dynamic U.S. prestige beauty market [1] that grew by 5 per cent in 2013, makeup experienced healthy gains of 7 per cent, with sales of prestige eye products reaching US$ 1.1 billion (+9% compared to 2012).

Long wear claims drove sales

US consumers are embracing the art of eye makeup with the addition of products that go beyond the usual staples to their beauty tool boxes,” said Karen Grant, vice president and senior global industry analyst, The NPD Group Inc. “Today, less traditional items are emerging in importance. Eye brow products are leading growth and, in the larger segments within eye, enhanced benefits are the aspects fuelling increases.

For instance, multi-benefit (+9%), volumizing (+11%), and long wear (+18%) products helped to drive the 2013 dollar sales growth in prestige mascara. Primarily, eyeliner growth came from pencils (+7%), long wear (+11%), and waterproof options (+10%). “Long wear is a theme that carried throughout eye makeup, showing sales growth in the eye brow products (+21%), and shadow (+9%) as well,” highlighted the market research firm.

Price increases

In general, the average selling price of prestige eye makeup was 3 per cent higher in the 12 months ending December 2013 than it was in the prior year. Eye shadow (+6%), brow (+4%), and liner (+3%) products experienced the largest increases in average selling price. With the exception of mascara, long wear products are garnering higher average selling prices than their counterparts in all segments.

Definition that lasts is important to today’s beauty consumer, looking to enhance their eyes with minimal repeat application, and they are willing to pay more to get it,” added Karen Grant. “It has long been said that ’our eyes have the ability to make a statement without saying a word’ – eye defining makeup just turns up the volume.

Baum und Pferdgarten Summer Sale

baum und pferdgarten dress

Baum und Pferdgarten. A brand that I was previously unaware of until a whole load of my friends started chirruping away about the B&P summer sale and, in particular, their gorgeous, comfortable dresses. Look at those prints! They make a casual-fitting summery piece into something rather more special; these are dresses you can simply throw on with a pair of strappy sandals, or flipflops, or even some battered Converse, and still look nicely put-together. Baum und Pferdgarten are the more relaxed, more functional equivalent of your always-ready Diane von Furstenberg or Issa dress; beautiful prints, wearable lengths and a cut that’s designed to flatter. B&P’s are definitely looser where the others cling, and the fabrics (for the summer collection at least) are on the lighter and cooler side, but they are easily as worthy of the “wardrobe staple” status.

summer dress print sale

The dresses shown above might still be available in the sale if you hurry, but I have my eye on a few other things including the “Hudson” dress and the “Etsu”. You can find sale dresses here.

Baum und Pferdgarten

Continue reading

Celebrate National Wing Women Weekend!

From moms to margaritas, dads to donuts… national holidays give us reasons to celebrate the things we love. But what about our sisters from another mister? Our wing women?! Isn’t it time we had a holiday to celebrate those nearest & dearest—our girlfriends? We happen to think they deserve an entire weekendone that’s filled with lots of partying & primping. So this September 26-28, we’re introducing the first-ever National Wing Women Weekend, when Benebabes across the country can glam up & wing out with their fave ladies & beauty goodies.

092514_bigweeekend

Which beauty goodies, you ask? The ultimate beauty besties, they’re real! mascara & they’re real! push-up liner, of course! Consider them your ultimate wink wing women, because they’ve got your back when it comes to eyes—together, they hook you up with instant winged-out & fanned-out results that are beyond belief!

But National Wing Women Weekend isn’t just about good looks. It’s also about good times (and free goodies) with your girlfriends. That’s why we’ve planned 3 full days of thrills & frills for you to share with your BFFs! From Friday, September 26 to Sunday, September 28, your schedule will be GLAM-packed with fun events for you & your pretty posse to enjoy together. We can’t reveal the specifics just yet, but expect lots of beauty, bubbles & bashes! More deets will come in as the official weekend approaches, so stay tuned, gorgeous!

In the meantime, get ready to WING it on…National Wing Women Weekend is going to be BEYOND fun! Sing it with us… ♬♩”celebrate girl times, come on!”♫♪

Continue reading