The beauty industry thrives on our insecurities, worries and concerns; it’s there to point out that we have spots that need covering, fine lines that need targeting or lashes that need lengthening. However, it’s also there to provide the tools we need to feel confident and fabulous when we need it most – whether that’s via a radiance boosting face cream, a bright red lipstick or a shampoo that keeps your colour vibrant. I adore everything about the industry and choose to take away the positives rather than the negatives, believing that those bods in white coats are busy trying to find solutions to our problems rather than forcing us to buy into something we don’t really need. Personally I’ve always looked at my huge stash of products as a tool kit to reveal who I think I am, rather than a way of concealing or creating a new identity; it’s empowering and confidence building to know I can cover up those early onset greys, dark circles and fine lines under my eyes, so I don’t have to worry about them interfering with my day. The benefit the beauty industry brings is choice: choice to address concerns or worries, choice to create who you want to be that day, choice to age at your own pace and choice to feel confident in your own skin. But what about beauty confidence?

Beauty confidence to me is about knowing I’m projecting my best image to those around me, without worrying about the little details. It’s about knowing my skin feels great, my nails are done, my grey hairs are covered and that I don’t have to worry about a breakout or cold sore appearing when it’s least convenient. Beauty confidence to me is about the little things that make a huge difference, but when they work you don’t even realise the impact they have; from cuticle oil to help my nails grow strong, to body scrubs that help reveal fresh glowing skin, to my favourite concealers that ensure focus is on my eyes – not what lies beneath. Beauty confidence to me is about knowing my body is changing as I age, but embracing it wholeheartedly and celebrating the fact that it works hard to keep me moving rather than putting it down for daring to be imperfect; it’s about understanding that there is beauty in all of us and in our differences, and that if we were all the same the world would be a very boring place to be. Beauty confidence is about doing whatever makes you feel good, and minimising the potential to make you feel bad.

Fortunately lipivir understand that the appearance of a cold sore can be confidence draining; they understand that it can make you want to hide away, that you may not want to look people in the eye and that the discomfort can interfere with your day. They understand that to have beauty confidence you have to be armed with the tools to ensure you feel your best, so they set about creating something to help: a lightweight gel that can be applied around the edge of lips to help prevent the appearance of cold sores. (The HSV1 virus that causes cold sores reactivates by sending signals between particles to ‘wake-up’ and start replicating so they can spread; lipivir has a special formulation that disrupts these signals so they don’t arrive. Its special formula is made of a biologically inactive substance which interferes with the signals, ‘jamming’ the viruses’ communications and preventing outbreaks.)

It’s these little steps in our regime that can have a huge impact, knowing that we have the tools at our disposal to stop those pesky inconveniences from appearing altogether. Beauty confidence is about stepping out the door with your head held high knowing you’re looking and feeling fabulous – and you’re going to kick some ass. I’ve been trying lipivir for a few weeks alongside one of my best friends who suffers from horrendous cold sores and it’s definitely helped us both to feel beauty confident. Although it’s hard to tell whether or not something has been effective when it’s a preventative measure, the fact there’s a simple way to stop those ‘oh no’ moments is a godsend in my book. Alongside my nail strengthener, retinol enriched night creams, semi-permenant brows and regular pedicure appointments, it proves that there are little ways to ensure you feel beauty confident 365 days of the year. Thank goodness for the beauty industry.

What does beauty confidence mean to you?

To find out more about lipivir, visit their website: www.lipivir.com
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Read my previous post, How To Ensure Healthy Kissable Lips All Year Long, for some more top tips.

This is a sponsored post on behalf of lipivir; all opinions and recommendations are my own.

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