Tower 28 MakeWaves Mascara Review – Just launched in the UK

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Tower 28 MakeWaves Mascara Review – Just launched in the UK

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Just launched in the UK

Tower 28 MakeWaves Mascara Review UK (shade Drift)

I was very excited to pick up the Tower 28 MakeWaves Mascara in shade Drift while I was in New York last year and I absolutely love it. The brand just launched in the UK, so now you can shop it too. Here’s a full review with before and after photos.

What is Tower 28 MakeWaves Mascara?

Tower 28 MakeWaves Mascara
Tower 28 MakeWaves Mascara
  • Mascara designed to visibly volumise, lengthen and define
  • Long-wearing and water resistant formula
  • Triple-wave wand has three flexible, suspended bands that visibly lengthen and define each lash
  • Super lightweight buildable formula
  • Finish doesn’t get crunchy
  • Easy to remove
  • Vegan, gluten-free, cruelty-free
  • Ophthalmologist tested, contact lens safe, allergy tested, and 100 percent safe for sensitive eyes
  • Just launched in the UK HERE*

The Wand

Tower 28 MakeWaves Mascara Wand (shade Drift)
Tower 28 MakeWaves Mascara Wand (shade Drift)

This wand is great at catching every lash, and coating each one without loading on too much product at once. It extends and separates the lashes really nicely.

Key Ingredients

Aquaflex® Technology – conventionally used in haircare styling, this ingredient actively works to define curl using memory hold (it memorises the wave of your lash) and keeps them soft. Also helps keep lashes humidity-proof

Castor Oil Blend – keeps lashes looking healthy, strong, and conditioned

How to use Tower 28 MakeWaves Mascara

This mascara is really easy to use. Simply use the inner curve of the brush to build up visible volume and the longer bristles to lengthen and define. You can apply additional coats while lashes are still wet for more volume. 

Before and After Photos

Here are the before and afters for you, with one light coat, two light coats, and then three generous coats on both eyes.

Tower 28 MakeWaves Mascara before photo
Before Photo
1 Coat Tower 28 MakeWaves Mascara shade Drift
1 Coat Tower 28 MakeWaves Mascara shade Drift
2 Coats Tower 28 MakeWaves Mascara shade Drift
2 Coats Tower 28 MakeWaves Mascara shade Drift
After Photo: Tower 28 MakeWaves Mascara shade Drift
After Photo: Tower 28 MakeWaves Mascara shade Drift

The eyeshadow shown here is REESON Lid Elixir.

Where to buy Tower 28 MakeWaves Mascara

Tower 28 just launched in the UK. Shop via the link below:

My Review of Tower 28 MakeWaves Mascara shade Drift

Tower 28 MakeWaves Mascara shade Drift
Tower 28 MakeWaves Mascara shade Drift

It is so exciting to find a really good brown mascara! I think most people tend to choose a black mascara, (and I did actually pick up the Black version of this too), but I went straight for the brown one to start testing.

I am absolutely loving this mascara. Drift is the perfect shade of brown. Not too deep that you lose the softness, and not too warm that you end up looking like your eyes are a bit sore. It is just the perfect shade of brown.

The brush is great at picking up and stretching out every lash, and the formula has a lovely volumising effect that still keeps things looking fairly natural.

It feels really light on the lashes, isn’t at all irritating and I haven’t noticed any flaking or smudging. It’s great. I will try the black shade, Jet, soon but for now, Drift is just perfect.

Tower 28 MakeWaves Mascara shade Drift
Tower 28 MakeWaves Mascara shade Drift

If you’re looking for a new mascara that simply enhances the lashes, adds length and volume, and also keeps a curl, the Tower 28 MakeWaves Mascara is definitely one to look at.

Although this isn’t a tubing mascara, it does resemble one as it is lightweight, non-irritating and safe for sensitive eyes and contact lenses.

If you are looking for a tubing formula, I really like Zoeva’s one. Read: Ooh La Lash Tubing Mascara Review

When does Tower 28 MakeWaves Mascara launch in the UK?

The MakeWaves Masacara just launched in the UK HERE.

Is Tower 28 MakeWaves a tubing mascara?

No. This isn’t technically a tubing mascara and can be removed with regular eye makeup remover. It is however very light feeling and long-wearing like a tubing mascara. Check out Best Eye Makeup Removers on a Budget.

What makes MakeWaves Mascara unique?

This is a fairly unique mascara because, although it is not technically a tubing mascara, it really does act like one because it never flakes or smudges, and also holds a curl exceptionally well. It is also suitable for contact lens wearers and sensitive eyes.

Is the mascara environmentally friendly?

Tower 28 have their Earth Sensitive Pledge and the MakeWaves packaging is made from 78% PCR (post-consumer recycled) plasti as part of their commitment to sustainable packaging.

What are the available shades and sizes?

There are two shades available in the Tower 28 MakeWaves Mascara – Drift which is a new shade, and a gorgeous brown, and also Jet, which is black. The mascaras comes in a full size which is 8.5ml and also a mini size.

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ULTRA VIOLETTE Queen Screen SPF 50+ Luminising Serum SKINSCREEN Review

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hello hello all,

Today we have a sunscreen review and try on and its non other than Ultra Violette! I received the Queen Screen in my SpaceNK beauty advent calendar last year and I’ve finally finished using it

This is a chemical based SPF from the Australian brand that promises a cast free experience and high broad spectrum protection. Its also hydrating and can be used as a primer- with no piling or balling

Experience

I’ve just finished using the product last week, but it lasted quite a bit, I think I started using it in the 2nd or 3rd week of March, after the haru haru airy fit SPF. This SPF is extremely lightweight and fluid and I love sunscreens with this texture.

The sunscreen feels weightless on the skin and leaves the most amazing dewy finish- its almost too dewy but it doesn’t clog pores and comes off easily when washing away at the end of the day. It feels super hydrating as promised, I can get away without a moisturiser with this and it layers very well with other products. It can settle in the lines on my neck when I use too much of it but other than that, it doesn’t pill under makeup.

Is it invisible on dark skin? YES- it blends into the skin well and doesn’t stick to the hairline either. There is no white cast on the skin! LOOK AT MY SKIN. I took these pictures right away application.

Verdict

This is such a beautiful sunscreen! It does have some gold shimmer in it- very subtle, now I didnt like this at first but over time I came round to it because it leaves a beautiful lit from within glow. It’s weightless on the skin and its beautiful under makeup, even powder foundation too. As I said above, whilst I love a dewy finish, this one is almost too dewy lol so I will probably just use this in the winter. In the summer it may come across as sweat lol.

Whilst I love the dropper bottle and the pipette actually works, it can get messy around the bottle neck and its hard to gauge the right amount to use. I use 2 fingers full method to measure out how much is needed but with the pipette and fluid texture it is slightly more difficult to measure. I tend to use a bit more just in case, again there is no heavy feeling on the skin but it can settle on my neck- this doesn’t happen every time. It doesn’t sting my eyes but I don’t tend to take SPF up there too much.

I think the Queen Screen has replaced Fav Fluid as my fav SPF from the brand? or maybe its neck and neck? hm

you can check out this SPF at Sephora

Harvey Nichols Gift With Purchase Spring 2025 worth £230

 
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gift worth £230

Harvey Nichols Gift With Purchase Spring 2025 worth £230 Review & Contents

There’s a brand new GWP from Harvey Nichols and it is worth £230. The gift includes some really cool brands, here’s what you need to know.

What’s in the Harvey Nichols Gift With Purchase for Spring 2025?

Harvey Nichols Gift With Purchase Spring 2025 Contents
Harvey Nichols Gift With Purchase Spring 2025 Contents

There are tonnes of beauty favourites across skincare, haircare and fragrance, all inside an exclusive Harvey Nichols washbag. It includes:

  • Sol de Janeiro Cheirosa 62 Perfume Mist 30ml
  • D.S. & DURGA I Don’t Know What 1.5ml
  • Augustinus Bader The Retinol Serum 7ml
  • Fugazzi Passionfroudh 8ml
  • Laboratorio Olfattivo Need_U 2ml
  • Hermetica Paris VERTICALOUD Eau de Parfum 5ml
  • Philip Kingsley Elasticizer 40ml
  • Trish McEvoy Beauty Booster Soothe and Illuminate deluxe size
  • Patchology Served Chilled Rosé Eye Gels one sachet
  • Yves Saint Laurent Rouge Pur Couture Mini Lipstick 70 Nude 3.8ml
  • Juliette Has a Gun Ode to Dullness 5ml
  • ESPA Bergamot & Jasmine Body Wash
  • Sunday Riley Auto Correct Eye Cream 3ml
  • Harvey Nichols Washbag

Offers

Sisley Paris Discount – 20% Off with Exclusive Code

Get 20% off every full priced Sisley Paris product for a limited time only

If this isn’t the one for you, you may also want to check out Harrods Beauty Gift with Purchase May 2025 worth £450 Review.

When is the Harvey Nichols Gift with Purchase Spring 2025?

This gift is available exclusively at Harvey Nichols*, now until stock lasts.

How to claim the Harvey Nichols Gift with Purchase

All you will need to do is spend £125 on two or more beauty products HERE* to qualify.

One gift per customer, while stocks last.

Become a Harvey Nichols Rewards Member

It’s really easy to create your rewards account here.*

You earn 1 point for every £1 spent, and as points add up, rewards are unlocked. Plus a few extra benefits like complimentary alterations, sale preview and exclusive Rewards offers.

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MERIT The Uniform Tinted Mineral SPF 50 Review & Swatches

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Priced at

MERIT The Uniform Tinted Mineral SPF 50 Review & Swatches

2 years in the making with over 50 rounds of formulation, MERIT’s first-ever SPF and second-ever complexion product is here! I have everything you need to know about MERIT The Uniform Tinted Mineral SPF 50. Enjoy!

What is MERIT The Uniform?

What is MERIT The Uniform?
What is MERIT The Uniform?

This is a brand new tinted mineral sunscreen with SPF 50 protection against both UVA and UVB rays:

  • Skin tint designed to be used as a daily sunscreen
  • Light to medium buildable coverage formula
  • Natural, skin-like finish – neither matte or glowy
  • Uses an ultra-fine zinc oxide that allows for uniform protection against both UVA and UVB rays
  • Includes a plant-derived emollient that is a natural alternative to silicone
  • Designed to have a silky, velvety texture with no sticky feeling on the skin
  • Also includes a plant-based mineral SPF booster in a powder format that helps to soften skin, and ensure the zinc oxide diffuses evenly for a blurred look
  • Available in 15 shades

Offers

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Key Ingredients

MERIT The Uniform formula uses an ultra-fine zinc oxide that allows for uniform protection against both UVA and UVB rays, and this also ensure that the product feels very lightweight on the skin.

There’s also a plant-derived emollient that is a natural alternative to silicone that helps give the formula a really pleasant silky, velvety texture with zero stickiness. and ensures no sticky feeling on the skin.

Finally, there’s also a plant-based mineral SPF booster in a powder format that promises to help to soften skin, and also ensure the zinc oxide diffuses evenly throughout the product to deliver a soft, blurred look on the skin.

Pigment Dispersion Technology

MERIT have pushed boundaries with this formula with a standout innovation in technology which optimises how zinc oxide and titanium dioxide blend within the formula.

The technology means that a lower mix of titanium dioxide (which is usually responsible for the white cast) can be used which allows for greater shade flexibility.

MERIT The Uniform Shades & Swatches

There are 15 shades in the collection that promise to cater for a wide range of skintones.

Do the MERIT Uniform shades correlate with The Minimalist shades?

The shades correlate to The Minimalist shades shown below:

2 – Umber (Bistre Minimalist) – Rich Cool
4 – Sepia (Cacao Minimalist) – Rich Warm
6 – Tiger Eye (Taurillon Minimalist) – Deep-rich Neutral-Warm)
8 – Chestnut – Deep Cool
10 – Amber (Sienna Minimalist) – Deep Neutral-Warm
12 – Buff (Calico Minimalist) – Medium-deep Warm
14 – Burlwood – Medium-deep Neutral
16 – Suede (Jute Minimalist) – Medium Cool
18 – Camel (Khaki Minimalist) – Medium Warm
20 – Palomino (Sand Minimalist) – Light-Medium Neutral-Cool
22 – Oak (Bisque Minimalist) – Light Neutral-Cool
24 – Ecru (Ochre Minimalist) – Light Warm
26 – Dune, (Sandstone Minimalist) – Fair-Light Neutral-Cool
28 – Silk (Chiffon, Cream, Linen Minimalist) – Fair Neutral-Warm
30 – Ceramic (Bone Minimalist) – Fair Cool

I think this guide is fairly flexible. For example, I am using 24 in The Uniform, and my favourite shade of The Minimalist is Linen.

MERIT The Uniform Shade Matching Chart

MERIT The Uniform Shade Matching Chart
MERIT The Uniform Shade Matching Chart

Right now I only have shade 24 Ecru to show you, but I hope to have the full range of swatches for you soon.

MERIT The Uniform Swatch shade 24
MERIT The Uniform Swatch shade 24
MERIT The Uniform Swatch shade 24
MERIT The Uniform Swatch shade 24

Before and After Photos

MERIT The Uniform Before Photo
Before
MERIT The Uniform shade 24 applied
MERIT The Uniform shade 24 applied

My Review of MERIT

My Review of MERIT The Uniform
My Review of MERIT The Uniform

I was super excited to test out The Uniform, because I absolutely love the MERIT brand and The Minimalist* is such an easy to use complexion product that I often chuck in my bag if I am in a rush and need to do my makeup on the go.

The Uniform promises to layer easily over moisturiser and under foundation, so I had high hopes.

First Impressions

MERIT The Uniform packaging
MERIT The Uniform packaging

The packaging is really nice, as you would expect from a super chic brand like MERIT. It’s a squeezy tube with an elegant pump which makes dispensing the product really easy. It’s quite a big tube – and it contains 50ml of product which is great – but it might be slightly chunky for your makeup bag. It looks great though.

MERIT The Uniform Tinted Mineral SPF 50
MERIT The Uniform Tinted Mineral SPF 50

Texture and Application

MERIT The Uniform has a lovely silky and smooth texture. It is liquidy but not overly runny and it feels very creamy on the skin. I really like it. It has a lightweight feel on the skin that’s super comfortable, and it’s easy to apply and blend. I have been using  REESON No. 1 Brush which works very well to place and buff the product into the skin.

I tend to start with a light layer and then add another to ensure I am getting adequate sun protection from the SPF 50 mineral sunscreen. I have been testing it alone, and also with the Minimalist on top when I want more coverage and I like it both ways.

Application Video

Finish and Coverage

The finish is a natural skin finish and it sits nicely in between matte and glowy. It looks skin-like yet subtly perfects and blurs flaws. If you like no makeup makeup, you will really enjoy this.

The coverage is light and buildable. You can still see skin through it, but it gives a very enhanced and perfected look to the skin without looking like you have any makeup on. I haven’t felt the need to powder it as it doesn’t get overly shiny.

Wear Test

I have tested this over a few days and I have been impressed by the way it wears. Although it’s a light formula, it lasts very well on the skin, and doesn’t slip and slide off in any way. The staying power is really good and it adheres to the skin well. If you are relying on this alone for sun protection, and need to ensure you are protected, you will need to top up every couple of hours. It’s probably easier to use an over makeup SPF mist for this, and I have been loving the Kopari Sunglaze Sheer Setting Mist Sunscreen SPF 50.

Final Thoughts

I am really impressed with MERIT The Uniform and feel it performs very well as a tinted SPF product. If you like light coverage, it works brilliantly alone, as it’s nice and buildable, and it also layers very nicely under foundation if you need more coverage.

It looks and feels great on the skin, and considering that it’s a high protection suncare product, it’s super lightweight and really easy to wear.

The other thing to note is that I think it’s really good value for money, which I have to say I wasn’t expecting. It is £34 for 50ml which is excellent considering that most foundation type products come in 30ml bottles. I think this is a thoughtful nod to the fact that the correct dose is critical to achieving the level of sun protection that a product is designed to deliver, and you should be using a fairly generous amount of product if you are relying on it for your sun protection.

All in all I love it. If you want to check out a similar product that has recently launched (with more skincare, a smaller bottle, and a higher price tag) take a look at Naked Sundays BeautyScreen SPF50 Peptide Foundation Tint Review & Swatches.

When does MERIT The Uniform Tinted Mineral SPF 50 launch?

The product is set to launch in the second half of May 2025. Sign up for an email alert.

Where to buy it

MERIT The Uniform is £34 and is set to launch later this month at MERIT and Sephora.

Keep me informed on this and all MERIT products

  • Sign up here for a launch notification

  • Sign up here for a launch notification

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