RUM Wrap Party Tubing Mascara Review – From Sam Chapman, Sali Hughes & Jo Jones
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Priced at
launches 18th July 2025
A new mascara launch from our very own beauty royalty? Exciting. When I heard that Sam Chapman, Sali Hughes, and Jo Jones had teamed up to create a mascara, I was very excited and Sam sent it to me to try! Here’s everything you need to know about the brand-new RUM Wrap Party Tubing Mascara, including my full review, before and after thoughts, and comparison of both shades: Taxi (blackest black) and Inkwell (elegant navy).
What Is RUM Wrap Party Mascara?
The Wrap Party Mascara (£22, 6ml) is the flagship launch from RUM Beauty, a brand newly founded by legendary beauty insiders Sam Chapman, Sali Hughes, and Jo Jones. With decades of combined experience as makeup artist, journalist, and PR pro, these three know exactly what makes a mascara good, and more importantly, what makes one disappointing.
Wrap Party is their answer to the never-ending search for a tubing mascara that delivers fluttery, separated lashes without the smudge or struggle.
Key Features
- Tubing formula: coats each lash in polymer tubes for long-lasting, smudge-proof wear
- Vegan & cruelty-free
- Available in shades:
- Taxi: blackest black
- Inkwell: elegant midnight navy
- Precise brush for root-to-tip definition
- No undereye transfer
- Smudge-proof
- Won’t crumble on the lashes
- Easy removal with warm water – or balm/oil cleanser
- £1 from every mascara sold goes to Beauty Banks
What Is a Tubing Mascara?
If you’ve never tried a tubing mascara, here’s the lowdown. Unlike traditional formulas that use waxes and oils (which can smudge), tubing mascaras use polymer technology to wrap around each lash. This creates “tubes” that stay put all day and slide off with warm water.
They’re especially great for:
- Anyone tired of smudging, flaking, or hard-to-remove mascara
- Deep-set or hooded eyes
- Oily lids or rich skincare users
- Contact lens wearers
I’ve been testing both Taxi and Inkwell, and spoiler alert: I’m a big fan. Here’s my full breakdown.
Application Video
Which RUM Wrap Party Tubing Mascara Shade Should You Choose?
The RUM Wrap Party Tubing Mascara comes in two stunning shades: Taxi and Inkwell, and while colour is the obvious difference, I’ve noticed that each formula delivers a slightly different lash effect too, which I absolutely love.
- Taxi is your deepest black. It is intense, bold, and dramatic. It gives gorgeous depth of colour and a real punch of volume. If you love that instant impact, this is the one. It’s perfect for nights out, events, or whenever you want a lash that really shows up
- Inkwell, on the other hand, is a beautifully elegant midnight navy. It gives a more fluttery, lengthened look which I think is super refined and wearable. It’s softer than black, but still defines the eyes beautifully, especially on my brown eyes I think. I find it ideal for daytime or for a chic, understated look,
Inkwell will be my one to go for a daytime lash, while Taxi brings all the night time drama. Both perform the same with no smudging or crumbling.
My Favourite?
I genuinely don’t think I own another navy mascara and I am so happy to have Inkwell in my collection. It is subtle but striking and gives that hint of colour that brightens the whites of the eyes, makes lashes look lush but soft, and adds a bit of an unexpected elegant yet edgy twist.
It pairs so beautifully with my REESON Beauty Lid Elixir in Toasted Cinnamon. The navy of Inkwell really plays off the warmth of the shadow. I’ll be reaching for this combo all summer long.
What’s the Wand Like?
The Wrap Party brush is just right. It’s slender and slightly tapered, allowing you to get right into the base of the lashes to lift, separate, and coat every lash evenly and it really gets into the inner corners.
It performs brilliantly on both top and bottom lashes, with no mess or smudges, which is a massive win.
How to Apply Wrap Party Tubing Mascara
You apply it like a traditional mascara but with one key tip. As works best with tubing mascaras, I like to layer it while it’s still wet to build up the volume, something that Sam, Sali and Jo recommend.
Because it’s a tubing formula, you don’t want to wait between coats. Just keep building until you get your desired level of drama. RUM say: Taxi builds beautifully for a bold, glam look, while Inkwell looks best with one or two elegant coats.
How to Remove It
As this is a tubing mascara, you don’t need anything fancy. Simply:
- Soak lashes with warm water
- Gently pinch between your thumb and finger, and the little tubes slide off
Personally, I’ve also used my regular oil/balm cleanser and it came off just as easily like a regular mascara. If you want to check out the cleansers I rate, read my Round up of Best Cleansers.
Wrap Party Mascara – Before and After
The below image shows Inkwell on the left and Taxi on the right:
Is RUM Wrap Party Tubing Mascara Worth It?
In a word: YES.
This is genuinely one of the nicest tubing mascaras I’ve tried and depending on which one you choose and how you apply it, you can achieve that lash-lifted, fluttery, clean glam look that so many mascaras promise but few deliver or you can build up for extra volume and full glam. I love that it comes in a Navy which is actually pretty rare shade!
Plus, I like knowing that £1 of every sale supports Beauty Banks.
Where to Buy RUM Wrap Party Tubing Mascara
This new mascara is available in 2 shades Taxi (black) and Inkwell (navy) it will be available directly from RUM Beauty’s website from 18th July 2025 for £22, with £1 donated to Beauty Banks per sale.
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