20 Oct 2025 (Updated: 22 Oct 2025)
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The Olay body lotions have been attracting a lot of attention in the US, especially on TikTok and the good news is, they are launching in the UK! Here’s my review of the Olay Regenerist Firming Body Lotion Niacinamide, with everything you need to know.
What is Olay Regenerist Firming Body Lotion Niacinamide?
The Olay Niacinamide Regenerist Body Lotion promises to firm and improve your skin’s elasticity in 2 weeks:
- Lghtweight, 24HR moisturising formula
- Absorbs instantly without greasy residue
- Penetrates 10 surface layers deep
- Works to renew and restore your skin’s natural moisture barrier
- Restores skin’s strength and supports a visibly smoother texture
- Instantly leaves skin feeling deeply moisturised and smoother
- Over time improves skin texture and strengthens the moisture barrier
- Available at Boots* now
Key Ingredients
Olay Regenerist Firming Body Lotion is enriched with Niacinamide, Vitamin B3, Vitamin B5, and Glycerin.
Other Olay Body Lotions now available in the UK:
- Olay Collagen Peptide Restoring Body Lotion*
- Olay Vitamin C Brightening Body Lotion*
- Olay Hyaluronic Acid Replenishing Body Lotion*
My Review
I got my hands on this new UK launch at the recent Olay Red Carpet event. You can see me trying it out for the first time in this Instagram Reel below:
Why I’m Excited
I have seen a lot of buzz about the Olay body lotions online. They are products that are available in the US market but impossible to get in the UK, and excitingly, they are finally landing in UK stores.
Because I got a sample ahead of the full rollout at the recent event, I’ve had time to test it properly (you know I don’t just swatch, I use). And honestly, I’m impressed.
First Impressions & Texture
The texture of this body lotion is absolutely on point. It has a lovely light gel-cream texture that melts into the skin effortlessly, without any stickiness at all. It feels really serum-y in the way it hydrates but still really nourishing like a moisturiser.
On night one, I applied it only to one forearm (yes, I do these half-tests) before bedtime. The next morning I actually noticed a difference. The arm I’d treated felt softer. To make sure it wasn’t just in my head, I told my husband I’d tested a body lotion and asked him to guess which arm I’d used it on. He immediately picked the treated one, confirming what I’d felt.
It absorbs quickly. Smells good (but not overpowering). And on thicker, rougher areas like the elbows and knees, it genuinely felt more comfortable. That’s a big win as far as I am concerned.
How It Performed (My Two-Week Mini Test)
What I loved:
- Softness boost – Immediately (one use) the treated area felt smoother; I could feel hydration “infusing” into the skin instead of just sitting on top
- Firming effect (visually subtle) – While “firming” for a body lotion is trickier to gauge, after a week the texture of my skin felt improved (especially problems areas like knees and elbows) with less dryness and less roughness
- Absorption time – No greasy residue. You can apply and then reach for your pyjamas and not feel uncomfortable
- Smell – Pleasant. Fresh. Not heavy. Good for someone who dislikes “perfumed” body creams
- Ideal for problem zones – If you’ve got hard skin patches (elbows, outer arms, etc.), this is a strong contender
Things to keep in mind:
Because it’s new to the UK market (see below) price & availability may vary, so keep an eye out for launch deals. It is available HERE* now for £9.99 (regular price £14.99).
As always with “firming” claims: the effect is moderate. I don’t expect dramatic skin-lifting overnight. But this delivers a noticeably better texture, which in my book counts.
UK Launch & Availability – What You Need to Know
- The product is just launching in the UK market, after being available in the US for a while (which explains why many of us have seen it via US trips or “haul” posts)
- It’s available at Boots in-store and online* at Boots now
Other Olay Body Lotions now available in the UK
I haven’t yet tried these varieties, but you can also now buy:
- Olay Collagen Peptide Restoring Body Lotion*
- Olay Vitamin C Brightening Body Lotion*
- Olay Hyaluronic Acid Replenishing Body Lotion*
My Verdict
Is it worth the hype? In my opinion, absolutely yes. This is set to rank among my favourites for body lotions this year. It’s easy to use, super effective and affordable.
Olay Regenerist Body Lotion UK FAQs
When can I buy this online in the UK?
It is at Boots UK online* now.
Is it available elsewhere (Superdrug, Amazon UK) yet?
Boots* is your go-to right now. After January, you will start to see the full range of Olay Body Lotions roll out at most other national retailers.
I have sensitive skin, is this safe?
While it doesn’t appear (in my test) to be irritating, if you have very sensitive skin it’s always best to patch test (e.g., inner forearm for 24 hours) before full-body application. Niacinamide is generally well tolerated.
Will this permanently “firm” my skin / reduce sagging?
Real talk: body lotions have limits. While I saw improved texture and softness, dramatic lift or sag reduction will depend on many factors (age, skin thickness, genetics, lifestyle). But for what it can do in texture, tone and feel, it delivers well.
Final Thoughts
If you’re on the lookout for a body lotion that feels more skincare than just body-care, and you’ve been waiting for something firming with niacinamide in the UK, this is it. My experience (and I tested it properly) says it lives up to the hype.
Don’t delay signing up for that alert because stock may be limited when the online drop hits. If you want freshness, texture improvement and a feel-good body-cream experience, give this one your attention.
Where to buy it
The Olay Regenerist Firming Body Lotion is available in Boots stores and online here now.
Want to be first in line when it drops online at Boots?
Sign up to my newsletter now and I’ll send you the direct link as soon as it’s live.
If you are looking for something a bit rich and creamy, check out the following posts:
- Nursem Ultra Caring Body Balm Review
- Kiehl’s Ultra Body Mega Moisture Squalane Cream Review
- Joonbyrd Daydreamer Body Serum and Sunday Sofa Body Butter Review
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