Julia Petit and MAC

You’ll be sick of the words ‘backstage at MAC’ before I’ve finished (I promise this is the last post on the subject), because I’m just going to pretend LFW is not happening from now! I’m going back to a range that I showed you last week…the Julia Petit collection for MAC. After the show on Friday, I managed to grab some time and some tea with her. I’ve been impressed with her range since I first saw it and it’s a big deal for bloggers because this is MAC’s first proper collaboration with a blogger. So, Julia is based in Brazil, and I guess you’d say that her site, Petiscos, is a mix of fashion, beauty and lifestyle. It’s also quite special in that she started blogging right at the beginning of the trend so has developed it into a business and a brand in its own right. It’s gone well beyond the norms of blogging, to be honest. Her background is in advertising, so she truly took a leap of faith to give that up. Right from the very beginning, she monetized the site.