
Draper engineer Kelsey Jones reflects on how she found new opportunities and overcame imposter syndrome by participating in SWE’s annual conference.
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Draper engineer Kelsey Jones reflects on how she found new opportunities and overcame imposter syndrome by participating in SWE’s annual conference.
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There are some fragrances that are all about drama and projection, and then there are those that quietly draw you in and make you want to slow down and breathe a little deeper. ROJA London Isola Snow definitely sits in the latter camp. It’s less about making an entrance and more about creating a feeling, and it does that beautifully.

ROJA London Isola Snow is the newest release in ROJA London’s Isola collection, created by perfumer Antoine Cotton. The inspiration is a sensory escape to a private winter retreat, nestled among snow-cloaked mountains and surrounded by crisp alpine air.

Top Notes: Bergamot, Hedione, Snowflake Accord, Peppermint
Heart Notes: Pear, Lily of the Valley, Rose, Hivernal
Base Notes: Cardamom, Rhubarb, Cypress, Orris, Rosewood, Cashmeran, Amber Xtreme, Sandalwood, Ambroxan, Musk

For me, ROJA London Isola Snow smells like hugging someone who’s just come in from the cold. That clean, winter-air freshness in their hair. It’s cool and airy, yet instantly comforting. It’s that rare kind of scent that feels fresh and icy, but somehow still like the warmest hug.
It captures the crisp chill of winter air when the sun is shining and everything feels bright and still. What stands out to me is how gentle the freshness feels. It’s clean and icy, but never sharp or harsh. There’s a softness to it that makes it incredibly wearable, even if you’re not usually drawn to cooler, fresher fragrances.
It has that almost translucent quality that feels very modern and very elegant. It smells expensive in a beautifully understated way. Nothing shouts for attention, but everything feels thoughtful and perfectly balanced.
As it wears, Isola Snow develops the most gorgeous soft, creamy dry down. The cool freshness gently melts into something smoother and more cocooning. The base becomes subtly creamy, with a cosy warmth that sits close to the skin, while still holding onto that airy, clean feel.
This is where the fragrance really wins me over. It doesn’t lose its lightness, but it deepens in the most comforting way, bringing you right back to that “clean hair touched by winter air” moment. Cool, fresh, but reassuring all at once. On my skin, that balance is what makes ROJA London Isola Snow so special.
It’s fresh but not sporty, icy but not cold, comforting but never heavy. There’s something incredibly serene about it.
ROJA London Isola Snow is £385 for 50ml.
Find more of my Fragrance reviews here.
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As part of their spotlight month, the HeForSWE Affinity Group (AG) reflects on their past year of projects and events.
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Several SWE Affinity Groups shared their highlights from this year and hinted at some of their plans for 2026.
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If you’re on the hunt for a foundation that feels like skincare and wears really well, the Outside-In Silk Serum Foundation may be just what you are looking for. Created by Carisa Janes, the visionary founder who originally launched Hourglass Cosmetics, Outside-In brings the same luxury-meets-innovation approach to a brand focused on innovative, skin-friendly formulations.
The Silk Serum Foundation promises a “serum-meets-makeup” experience: a weightless, silky texture that blurs imperfections while letting your natural skin shine through. With Carisa’s experience in creating cult-favourite foundations and beauty products, expectations are high, and this foundation delivers a skin-first, luxurious base that feels almost invisible on the skin.
In this post, I’ll break down the texture, finish, ingredients, and wear of the Outside-In Silk Serum Foundation, and also compare it to Victoria Beckham The Foundation Drops, so you can see how it stacks up against other high-profile, luxury foundations.
If you are shopping for last minute gifts and want to make big value savings, read: This Last-Minute Christmas Gift Guide.

The Outside-In Silk Serum Foundation is a hybrid between skincare and makeup. It’s formulated as a lightweight serum base with complexion-evening pigments suspended in a soft, silky texture. The brand uses “Self-Setting Light Technology,” where light-diffusing powders are suspended in the liquid serum base, giving a soft-focus, skin-like finish rather than a heavy, mask-like look.
Key points:
In short, this isn’t a heavy coverage foundation. It’s designed for skin-like, breathable, and glowy coverage ideal for everyday wear or natural makeup looks.
There are 25 shades in the collection and I have two of them to show you.
I have shades 110 Light Cool and 120 Light Neutral:


The Outside-In Silk Serum Foundation has a lovely light silky texture and feels practically weightless on the skin. When I touch my skin immediately after applying, it genuinely feels like there is nothing on my skin.

It blends effortlessly (using fingers or a brush – I use my REESON No.1), leaving a smooth, soft “my skin but better” finish. Imperfections are subtly blurred, but your natural skin still peeks through.
Coverage sits between light and medium. It is enough to even out tone and blur redness without masking skin entirely. The finish is luminous without looking shiny, giving a healthy, radiant glow. Layering or using concealer on trouble spots works well without losing the natural finish.
With ingredients like niacinamide and sodium hyaluronate, the foundation hydrates and supports the skin barrier while remaining lightweight. It’s breathable and comfortable, making it ideal for daily wear, even for sensitive or dry skin.
A few standout ingredients make this foundation more than just makeup:
This combination means the Outside-In Silk Serum Foundation acts as a skincare-meets-makeup hybrid, delivering hydration, comfort, and a radiant finish.
The Outside-In Silk Serum Foundation delivers a minimalist beauty dream: light, breathable, skin-like coverage that enhances your natural glow.
It’s perfect for:
If you want full coverage for heavy blemishes, this may not be the one, but for softness, glow, and comfort, it’s outstanding. Having said that, using more product, you can definitely build this up to a fuller coverage finish.
I have tried both shades and I think the one I love most is 120 Light Neutral:


Unfortunately, I forgot to take the after photo before I added my Bronzing Balm, Blush and Highlighter Duo from REESON* (my brand), but if you want to see it without extra makeup, watch the application video below.
For my shade twins out there, my other matches are:
Given the buzz on social media, many readers are searching for comparisons. Here’s how the Outside-In Silk Serum Foundation stacks up against Victoria Beckham The Foundation Drops.
| Feature | Outside-In Silk Serum Foundation | Victoria Beckham The Foundation Drops |
|---|---|---|
| Texture & Feel | Light, silky, serum-like; almost weightless — “feels like nothing on skin.” | Lightweight; melts into skin, second-skin feel. |
| Coverage & Finish | Light-to-medium, natural, skin-like, glowy but not shiny. | Light-to-medium, buildable, luminous, natural glow – I think this gives a bit more coverage with less product than Outside-In |
| Skin-Care Ingredients | Niacinamide, hyaluronic acid – hydrating and skin-friendly. | TFC8 complex, botanical extracts – long-term skincare benefits. |
| Best For | Everyday natural makeup, sensitive or dry skin, minimal makeup lovers. Good for all skin types. | Natural but polished base, subtle glow, makeup + skincare experience. Oily skins have reported it can be too moisturising. |
| Vibe | Minimalist, breathable, subtle, “skin but better.” | Luxury hybrid of skincare + makeup, natural and dewy. |
While the Victoria Beckham drops are premium with skin-boosting claims and luxury branding, the Outside-In Silk Serum Foundation delivers light coverage, comfort, and natural glow at a more accessible price. For daily wear, it’s just as wearable and feels effortless. I’d say that the VB is slightly more balmy, so for anyone that finds it a bit too moisturising, say, oily skins, the Outside-In may be more suitable.
Absolutely. If you want a weightless, skin-like foundation that evens tone, adds glow, and feels invisible on the skin, the Outside-In Silk Serum Foundation is a standout.
It’s perfect for “less is more” makeup days, natural glow, and anyone who values skin-first foundation. It’s also very versatile, as you can build up the coverage by using more.
Outside-In Silk Serum Foundation is £61for 30ml via the link below:
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