
Hear from some of the 2025 APEX Award recipients speaking about their roles, what’s exciting in their industry, and their advice for others.
Source

Hear from some of the 2025 APEX Award recipients speaking about their roles, what’s exciting in their industry, and their advice for others.
Source

At this year’s WE25 conference, the keynote speakers participated in a fun Q&A after their presentations and answered your questions.
Source

The IIBI New Orleans edition at the WE25 conference was one of the best yet. Check out all the media buzz it created.
Source

*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog
Nette NYC Coco Fleur Eau de Parfum is a shining example of everything Nette stands for: elegance, sincerity, and a refined simplicity. I am thrilled to see that Nette NYC has just officially landed in the UK at Space NK. For those of us who love to discover new, heart‑driven perfumery, this is big news.
Nette NYC was founded in 2021 by Carol Han Pyle, a second‑generation candle maker whose childhood memories are steeped in scent. Carol grew up in her mother’s San Francisco candle shop, watching her mother hand‑dip and carve fragrant candles. Those early experiences clearly shaped her path.
Her journey is really inspiring. After working in fashion and social media in New York, she felt the pull of her childhood passion during the pandemic and decided to bring Nette to life.
Carol wanted an honest fragrance house, with transparent ingredients and real craftsmanship. Their mission is reflected in their NETTE‑Effect™, which uses neuroscience and AI to measure how their scents boost emotions like confidence and mindfulness.
Coco Fleur is inspired by an evening wedding in Mexico City. It’s all about that idea of golden skin, warm air, and flowers under the stars in a super fresh and clean way, and I absolutely love it. It’s designed not just to smell good, but to evoke confidence and mindfulness

Nette NYC Coco Fleur feels like sun-bleached petals carried on a warm breeze. There’s a beachy quality. The coconut milk and sandalwood evoke a seaside memory but it’s never too “suntan oil” or coconut-fake. Instead, it stays elegant and grounded.
What’s lovely is how the freshness of bergamot and pink pepper gives that sparkling, effervescent opening, then softens into creamy florals, and finally settles into a warm, gentle base. That balance means it’s not just a summer scent. It absolutely works in winter and I have been spritzing this since I got it this week.
The fragrance has a subtle but enduring sillage. It’s intimate rather than overpowering, which makes it ideal for day wear or the office, yet it’s polished enough to still feel luxe.

The bottle is a design moment: glass with negative space inside, so when you look through it you see the liquid as if it’s floating. The black cap is heavy and sculptural.

There’s something quietly uplifting about Coco Fleur. It leans into Nette’s “smell good, feel good” philosophy. It’s not just pretty, it’s designed to calm and ground you, or to give you a gentle confidence boost.
Nette NYC Coco Fleur is a beautifully polished and multi-dimensional fragrance. It is super wearable and perfect if you like something uplifting and fresh with that real clean feeling. Coco Fleur has me hooked – creamy petals, soft sunlight, a fresh beachy lift. Effortlessly sunny yet perfect for winter.
If you’re curious about Nette and love fragrances that tell stories, Coco Fleur is absolutely one to try.
Nette NYC Coco Fleur is £25 for 10ml and £97 for 50ml. It’s available now via the link below:
If you’re looking to discover more new fragrances, you will be pleased to know that Space NK’s fragrance advent is still in stock. For the lowdown on that read: Space NK Fragrance Advent Calendar 2025 Review.
SIGN UP TO MY FACEBOOK GROUP FOR BEAUTY RECOMMENDATIONS, FAVOURITE PRODUCTS & FRIENDLY CHAT


Learn about the SWE First-Generation Students and Professionals Affinity Group, their efforts, and how to get involved.
Source