Kay Beauty UK Launch Review & Swatches: Coming to Space NK This September

*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog

kay beauty logo

Priced at

Launching September 2025

Kay Beauty UK Launch Review & Swatches – Coming to Space NK This September

If you love luxurious, high-performance beauty that’s also cruelty-free, then you’re going to want to mark your diaries for the Kay Beauty UK launch. The brand is officially coming to the UK this September, exclusively at Space NK! Here’s everything you need to know.

What is Kay Beauty?

Kay Beauty UK Launch Review & Swatches – Coming to Space NK This September
Kay Beauty UK Launch Review & Swatches: Coming to Space NK This September

Founded by Bollywood superstar Katrina Kaif, Kay Beauty has been making waves in India for its skin-loving formulas, trend-forward shades, and flawless performance. Now, we can finally get our hands on it without international shipping fees.

I’ve been lucky enough to test some of the hero products ahead of the UK launch at Space NK, and I’ve got all the swatches, textures, and thoughts for you right here.

Kay Beauty UK Launch Details

  • Launch Date: September (exact date TBC)
  • Stockist: Space NK (online & in-store)
  • Range Highlights: Face, eyes, lips, multi-use colour products
  • USP: Enriched with skincare ingredients, vegan & cruelty-free

My Kay Beauty UK Review & Swatches – What to Buy

Kay Beauty UK Launch - What to Buy
Kay Beauty UK Launch – What to Buy

Kay Beauty Illuminating Liquid Luminizer – Shade Champagne

Kay Beauty UK: Illuminating Liquid Luminizer
Kay Beauty UK: Illuminating Liquid Luminizer

Price: TBC
What it is: A silky, blendable liquid highlighter that gives the skin a natural lit-from-within glow.
Formula feel: Lightweight and hydrating – sits beautifully on top of makeup or mixed into foundation.
Shade notes: It’s available in 3 shades. I have shade Champagne to show you.

Swatches:

Kay Beauty UK: Illuminating Liquid Luminizer Swatch in shade Champagne
Kay Beauty UK: Illuminating Liquid Luminizer Swatch in shade Champagne

Kay Beauty Eye Stylist Liquid Eyeliner in shades Sizzling Mocha & Black Canvas

Kay Beauty UK: Eye Stylist Liquid Eyeliner
Kay Beauty UK: Eye Stylist Liquid Eyeliner

Price: TBC
What it is: Precision-tip liquid eyeliner with intense colour payoff – smudge proof, transfer proof and water-resistant
Formula feel: Smooth application with Chamomile and Eucalyptus extract

Shade notes: Available in 8 shades – I have 2 to show you:

  • Sizzling Mocha: Deep, rich brown with a slight satin finish.
  • Black Canvas: Ultra-black with a true matte look.

Swatches:

Kay Beauty UK: Eye Stylist Liquid Eyeliner Swatches - Sizzling Mocha & Black Canvas
Kay Beauty UK: Eye Stylist Liquid Eyeliner Swatches – Sizzling Mocha & Black Canvas

Kay Beauty Hydra Creme Lipstick shade Poised

Kay Beauty UK: Hydra Creme Lipstick
Kay Beauty UK: Hydra Creme Lipstick

Price: TBC
What it is: A creamy, hydrating lipstick enriched with Hyaluronic acid, Moroccan oil, and lychee extract
Shade notes: It is available in 16 shades. I have shade Poised to show you.
Wear: Comfortable, non-drying, with a soft satin finish.

Swatches:

Kay Beauty UK: Hydra Creme Lipstick Swatch - shade Poised
Kay Beauty UK: Hydra Creme Lipstick Swatch – shade Poised

Kay Beauty Intense Black 24H Kajal Eyeliner Duo

Kay Beauty UK: Intense Black 24H Kajal Eyeliner Duo
Kay Beauty UK: Intense Black 24H Kajal Eyeliner Duo

Price: TBC
What it is: Two in one creamy kajal and liquid eyeliner in intense black, designed for both lash line and waterline.
Formula feel: Creamy kohl pencil, and inky felt tip with smooth glide

Swatches:

Kay Beauty UK: Intense Black 24H Kajal Eyeliner Duo Swatches
Kay Beauty UK: Intense Black 24H Kajal Eyeliner Duo Swatches

KohlStar 24 Hour Kajal shade Spade

Price: TBC
What it is: A jet-black, 24-hour wear kajal pencil.
Shade notes: Spade is a classic, bold black – perfect for a smoked-out lash line.

Swatches:

Kay Beauty UK: Kohlstar 24 Hr Kajal Swatch
Kay Beauty UK: Kohlstar 24 Hr Kajal Swatch

Kay Beauty Velvet Creme Multi-Use Blush shade Soften

Kay Beauty UK: Velvet Creme Multi-Use Blush
Kay Beauty UK: Velvet Creme Multi-Use Blush

Price: TBC
What it is: Cream to powder blush for cheeks, lips, and eyes.
Shade notes: Available in 4 shades. I have shade Soften to show you.
Formula feel: Creamy, blendable, and buildable without going patchy.

Swatches:

Kay Beauty UK: Velvet Creme Multi-Use Blush Swatch - Soften
Kay Beauty UK: Velvet Creme Multi-Use Blush Swatch – Soften

EyeKanvas Discover Eyeshadow Palette shade Embrace

Kay Beauty UK: Eyekanvas Discover Eyeshadow Palette
Kay Beauty UK: Eyekanvas Discover Eyeshadow Palette

Price: TBC
What it is: A compact eyeshadow palette with curated shades for easy day-to-night looks.
Shade notes: Embrace has warm rose and bronze tones with a mix of matte and shimmer finishes.
Formula feel: Smooth mattes and reflective metallics that layer beautifully.

Swatches:

Kay Beauty UK: Eyekanvas Discover Eyeshadow Palette Swatches - shade Embrace
Kay Beauty UK: Eyekanvas Discover Eyeshadow Palette Swatches – shade Embrace

Kay Beauty EyeKanvas Eyeshadow Palette shade Sunkissed

Kay Beauty UK: Eyekanvas Eyeshadow Palette
Kay Beauty UK: Eyekanvas Eyeshadow Palette

Price: TBC
What it is: A large palette packed with golden and earthy tones in a range of textures and finishes
Shade notes: I There are three colourways, I have shade Sunkissed
Formula feel: Rich pigmentation and easy blending and minimal fallout.

Swatches:

Kay Beauty UK: Eyekanvas Eyeshadow Palette Swatches shade Sunkissed
Kay Beauty UK: Eyekanvas Eyeshadow Palette Swatches shade Sunkissed

Overall Thoughts

Kay Beauty really delivers on both performance and aesthetics. The formulas are enriched with nourishing ingredients, and the colour payoff is spot on.

If you’ve been curious about the brand, the UK Space NK launch this September is the perfect time to dive in. My top picks so far? The Hydra Creme Lipstick in Poised for everyday elegance, the KohlStar 24 Hour Kajal and the cute mini palette, the Eyekanvas Discover Eyeshadow Palette in shade Embrace.

FAQs

When is Kay Beauty launching in the UK?

September 2025 (exact date to be confirmed), exclusively at Space NK.

Will Kay Beauty be available in all Space NK stores?

It will be available both online and in select Space NK stores across the UK.

Is Kay Beauty cruelty-free?

Yes, Kay Beauty is vegan and cruelty-free.

Where to buy Kay Beauty in the UK

Kay Beauty is set to launch at Space NK in the UK in September 2025.

If you looking to discover another new brand to Space NK, read: Kulfi Beauty UK Review & Swatches – Launching at Space NK.

SIGN UP TO MY FACEBOOK GROUP FOR BEAUTY RECOMMENDATIONS, FAVOURITE PRODUCTS & FRIENDLY CHAT

Kulfi Beauty UK Review & Swatches – Launching at Space NK

*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog

kulfi logo

Prices start at

Kulfi Beauty UK Review & Swatches - Launching at Space NK

If you’ve been waiting for Kulfi Beauty to hit UK shelves, the time has come! This is my full Kulfi Beauty UK review with swatches and product thoughts ahead of the official UK launch at Space NK on Friday 8th August 2025.

I’ve tested five of the most exciting products from the range, from the Main Match Concealer to the dreamy Heirloom Lipsticks. Here’s everything you need to know before it drops.

What is Kulfi Beauty?

Kulfi Beauty UK Review & Swatches - Launching at Space NK
Kulfi Beauty UK Review & Swatches – Launching at Space NK

Before I dive into this Kulfi Beauty UK review, here’s a little background. Kulfi Beauty is a South Asian-inspired makeup brand known for its bold colour stories, creamy formulas, and inclusive shade ranges. Founded with joy and celebration in mind, this brand champions skin tones that are often overlooked.

Their mission? To make makeup feel like fun, not pressure, and it shows. Founder Priyanka Ganjoo created the Kulfi Beauty brand back in 2021 with the aim of addressing the lack of representation for South Asian individuals in the beauty industry. Having tried the products, however, and meeting lovely Priyanka, I feel it’s truly a brand for everyone.

Where to Buy Kulfi Beauty in the UK

The Kulfi Beauty UK launch is happening at Space NK (both online and selected stores including the brand new Oxford Circus store) on Friday 8th August 2025. You’ll be able to shop all the core products including mascara, concealer, blush, shadow, and lipstick and more.

Kulfi Beauty UK Review – Best Products to Try First

I have been trying out a selection of products and I’m really impressed. Here’s a collection of mini reviews to help you shop this new-to-the-UK brand.

Kulfi Beauty UK Launch - What to Buy
Kulfi Beauty UK Launch – What to Buy

Main Match Concealer (£26) – shade Bad Badaam swatch

Kulfi Beauty UK Launch - Main Match Concealer
Kulfi Beauty UK Launch – Main Match Concealer

A medium buildable coverage concealer that blends seamlessly and stays put all day with it’s crease-proof and self setting formula.

Kulfi Beauty UK Launch - Main Match Concealer Doe Foot Applicator
Kulfi Beauty UK Launch – Main Match Concealer Doe Foot Applicator

I matched myself with The Bad Badaam shade at the launch event in July and I am really pleased with it. If you’re a shade twin, I think this might be a great one for you too. It has a really nice neutral tone and is very easy to blend.

Kulfi Beauty UK Main Match Concealer Swatch - Bad Badaam
Kulfi Beauty UK Main Match Concealer Swatch – Bad Badaam

I use it under my eyes and over any areas of hyperpigmentation and it works so well to even out my skin tone.

Kulfi Beauty Main Match Concealer shade - Bad Badaam
Kulfi Beauty Main Match Concealer shade – Bad Badaam

Here’s a list of my foundation matches in case it helps to choose your shade:

  • Naked Sundays BeautyScreen SPF50 Peptide Foundation Tint shade 2 or 2.5
  • MERIT The Uniform Tinted Mineral SPF 50 shade 24
  • Sweed Glass Skin Foundation shade 5
  • Guerlain Terracotta Le Teint Glow Healthy Glow Foundation shade 2N
  • Milk Makeup Hydro Grip Gel Tint shade 4 (£34)
  • Clinique Even Better Clinical Vitamin Makeup SPF 50 in Light Cool 3 (£39)
  • Anastasia Beverly Hills Impeccable Blurring Second Skin Matte Foundation in 2N (£39)
  • Shiseido Synchro Skin Radiant Lifting Foundation in 310 (£47)
  • e.l.f. Cosmetics Soft Glam Satin Foundation in 20 Light Cool (£8)
  • Sisley Paris Phyto Teint Perfection Foundation in 2N1 (£80)
  • Shiseido Revitalessence Skin Glow Foundation in 250 (£49)
  • Haus Labs Triclone Skin Tech Foundation in 130 Light Warm £42)
  • NARS Light Reflecting Foundation in Deauville (£41)
  • Lancome Teint Idole Ultra Wear Care and Glow Foundation shade 115C (£39.50)
  • Charlotte Tilbury Beautiful Skin Foundation in 4 neutral (£39)
  • La Mer Radiant Skin Tint in Light 22 (£80)
  • Cle de Peau Radiant Cream Foundation in 020 Light Medium Ochre (£108)
  • Cle de Peau Radiant Fluid Foundation Natural in 020 Light Medium Ochre (£121)
  • Givenchy Skincaring Foundation in 2-N150 (£47)
  • Dior Forever Natural Nude Foundation in 2N (£48)

Zari Eyes Eyeshadow (£30) – Sitara Sparkles swatch

Kulfi Beauty UK Zari Eyes - shade Sitari Sparkles
Kulfi Beauty UK Zari Eyes – shade Sitari Sparkles

This is mousse-like cream shadow formula and it delivers high-impact shimmer in both duo-chrome and metallic finishes, with zero fallout. I have the shade Sitara Sparkes:

Kulfi Beauty UK Zari Eyes - swatch Sitari Sparkles
Kulfi Beauty UK Zari Eyes – swatch Sitari Sparkles

This kind of shadow is perfect for one-and-done eye looks and it also layers really nicely over my REESON Lid Elixir, which is great if you want to add in some wearable skincare.

Mehndi Moment Blush (£24) – Lucky Lotus Swatch

Kulfi Beauty UK Mehndi Moment Blush
Kulfi Beauty UK Mehndi Moment Blush

This is a super pigmented tube of blush and you only need a tiny bit. I have shade Lucky Lotus which is a vibrant purple shade, and probably not the one I’d choose for my skin tone.

Kulfi Beauty UK Mehndi Moment Blush Swatch - Lucky Lotus
Kulfi Beauty UK Mehndi Moment Blush Swatch – Lucky Lotus

I find that popping a small amount on to the back of your hand and then working it into a brush before applying is the most foolproof way of using it.

Heirloom Satin Lipstick (£28) – Bangle Box Swatch

Kulfi Beauty UK Launch - Heirloom Satin Lipstick
Kulfi Beauty UK Launch – Heirloom Satin Lipstick

The Heirloom Satin Lipstick might actually be my top pick from the whole collection. I have the shade Bangle Box which is a gorgeous soft pink.

Kulfi Beauty UK Launch - Heirloom Satin Lipstick - shade Bangle Box
Kulfi Beauty UK Launch – Heirloom Satin Lipstick – shade Bangle Box
Kulfi Beauty UK Heirloom Satin Lipstick - Bangle Box Swatch
Kulfi Beauty UK Heirloom Satin Lipstick – Bangle Box Swatch

I also really loved the look of Polki Dots, which has a beautiful peachy tone. It’s a gorgeous formula, and perfect for everyday wear. It is super comfortable and creamy. Love it.

Kulfi Beauty UK Heirloom Satin Lipstick - Bangle Box Lip Swatch
Kulfi Beauty UK Heirloom Satin Lipstick – Bangle Box Lip Swatch

Kulfi Badi Lash Mascara (£26) Review

Kulfi Beauty UK Launch - Badi Lash Mascara
Kulfi Beauty UK Launch – Badi Lash Mascara

I got on really well with this mascara. Think fluttery, natural length with serious staying power. It is a tubing mascara, so it’s long-lasting and smudge-proof. I really like the slim wand with the spiky ball on the end which is great for getting into the outer lashes and pulling them outwards.

Kulfi Beauty UK Launch - Badi Lash Mascara
Kulfi Beauty UK Launch – Badi Lash Mascara

A little goes a long way with this, and it gives a nice lift to the lashes.

My Kulfi Beauty Application Video

Final Thoughts on My Kulfi Beauty UK Review

If you’re thinking of trying something new when Kulfi Beauty launches in the UK, I can wholeheartedly recommend this range. The formulas are fun, easy to use, and they genuinely perform. Definitely try the Heirloom Satin Lipsticks if you are looking for an easy to wear, and comfortable lip colour, with gorgeous packaging.

This Kulfi Beauty UK review was such a pleasure to write, and I look forward to trying more products from the brand.

Shop at Space NK* from 8th August 2025.

RUM Wrap Party Tubing Mascara Review – From Sam Chapman, Sali Hughes & Jo Jones

RUM Wrap Party Tubing Mascara Review – From Sam Chapman, Sali Hughes & Jo Jones

*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog

rum logo

Priced at

launches 18th July 2025

RUM Wrap Party Tubing Mascara Review -  From Sam Chapman, Sali Hughes & Jo Jones

A new mascara launch from our very own beauty royalty? Exciting. When I heard that Sam Chapman, Sali Hughes, and Jo Jones had teamed up to create a mascara, I was very excited and Sam sent it to me to try! Here’s everything you need to know about the brand-new RUM Wrap Party Tubing Mascara, including my full review, before and after thoughts, and comparison of both shades: Taxi (blackest black) and Inkwell (elegant navy).

What Is RUM Wrap Party Mascara?

What is RUM Wrap Party Tubing Mascara?
What is RUM Wrap Party Tubing Mascara?

The Wrap Party Mascara (£22, 6ml) is the flagship launch from RUM Beauty, a brand newly founded by legendary beauty insiders Sam Chapman, Sali Hughes, and Jo Jones. With decades of combined experience as makeup artist, journalist, and PR pro, these three know exactly what makes a mascara good, and more importantly, what makes one disappointing.

Wrap Party is their answer to the never-ending search for a tubing mascara that delivers fluttery, separated lashes without the smudge or struggle.

Key Features

  • Tubing formula: coats each lash in polymer tubes for long-lasting, smudge-proof wear
  • Vegan & cruelty-free
  • Available in shades:
    • Taxi: blackest black
    • Inkwell: elegant midnight navy
  • Precise brush for root-to-tip definition
  • No undereye transfer
  • Smudge-proof
  • Won’t crumble on the lashes
  • Easy removal with warm water – or balm/oil cleanser
  • £1 from every mascara sold goes to Beauty Banks

What Is a Tubing Mascara?

If you’ve never tried a tubing mascara, here’s the lowdown. Unlike traditional formulas that use waxes and oils (which can smudge), tubing mascaras use polymer technology to wrap around each lash. This creates “tubes” that stay put all day and slide off with warm water.

They’re especially great for:

  • Anyone tired of smudging, flaking, or hard-to-remove mascara
  • Deep-set or hooded eyes
  • Oily lids or rich skincare users
  • Contact lens wearers
My Review of RUM Wrap Party Tubing Mascara
My Review of RUM Wrap Party Tubing Mascara

I’ve been testing both Taxi and Inkwell, and spoiler alert: I’m a big fan. Here’s my full breakdown.

Application Video

Which RUM Wrap Party Tubing Mascara Shade Should You Choose?

The RUM Wrap Party Tubing Mascara comes in two stunning shades: Taxi and Inkwell, and while colour is the obvious difference, I’ve noticed that each formula delivers a slightly different lash effect too, which I absolutely love.

RUM Wrap Party Tubing Mascara - The Shades: Taxi & Inkwell
RUM Wrap Party Tubing Mascara – The Shades: Taxi & Inkwell
  • Taxi is your deepest black. It is intense, bold, and dramatic. It gives gorgeous depth of colour and a real punch of volume. If you love that instant impact, this is the one. It’s perfect for nights out, events, or whenever you want a lash that really shows up
  • Inkwell, on the other hand, is a beautifully elegant midnight navy. It gives a more fluttery, lengthened look which I think is super refined and wearable. It’s softer than black, but still defines the eyes beautifully, especially on my brown eyes I think. I find it ideal for daytime or for a chic, understated look,

Inkwell will be my one to go for a daytime lash, while Taxi brings all the night time drama. Both perform the same with no smudging or crumbling.

My Favourite?

RUM Wrap Party Tubing Mascara in Inkwell
RUM Wrap Party Tubing Mascara in Inkwell

I genuinely don’t think I own another navy mascara and I am so happy to have Inkwell in my collection. It is subtle but striking and gives that hint of colour that brightens the whites of the eyes, makes lashes look lush but soft, and adds a bit of an unexpected elegant yet edgy twist.

It pairs so beautifully with my REESON Beauty Lid Elixir in Toasted Cinnamon. The navy of Inkwell really plays off the warmth of the shadow. I’ll be reaching for this combo all summer long.

What’s the Wand Like?

RUM Wrap Party Tubing Mascara in Taxi
RUM Wrap Party Tubing Mascara in Taxi

The Wrap Party brush is just right. It’s slender and slightly tapered, allowing you to get right into the base of the lashes to lift, separate, and coat every lash evenly and it really gets into the inner corners.

It performs brilliantly on both top and bottom lashes, with no mess or smudges, which is a massive win.

How to Apply Wrap Party Tubing Mascara

You apply it like a traditional mascara but with one key tip. As works best with tubing mascaras, I like to layer it while it’s still wet to build up the volume, something that Sam, Sali and Jo recommend.

Because it’s a tubing formula, you don’t want to wait between coats. Just keep building until you get your desired level of drama. RUM say: Taxi builds beautifully for a bold, glam look, while Inkwell looks best with one or two elegant coats.

How to Remove It

As this is a tubing mascara, you don’t need anything fancy. Simply:

  • Soak lashes with warm water
  • Gently pinch between your thumb and finger, and the little tubes slide off

Personally, I’ve also used my regular oil/balm cleanser and it came off just as easily like a regular mascara. If you want to check out the cleansers I rate, read my Round up of Best Cleansers.

Wrap Party Mascara – Before and After

RUM Wrap Party Tubing Mascara Review - Before Photo
Before Photo

The below image shows Inkwell on the left and Taxi on the right:

RUM Wrap Party Tubing Mascara Review - After Photo
After – Inkwell on left and Taxi on right

Is RUM Wrap Party Tubing Mascara Worth It?

In a word: YES.

This is genuinely one of the nicest tubing mascaras I’ve tried and depending on which one you choose and how you apply it, you can achieve that lash-lifted, fluttery, clean glam look that so many mascaras promise but few deliver or you can build up for extra volume and full glam. I love that it comes in a Navy which is actually pretty rare shade!

Plus, I like knowing that £1 of every sale supports Beauty Banks.

Where to Buy RUM Wrap Party Tubing Mascara

This new mascara is available in 2 shades Taxi (black) and Inkwell (navy) it will be available directly from RUM Beauty’s website from 18th July 2025 for £22, with £1 donated to Beauty Banks per sale.

SIGN UP TO MY FACEBOOK GROUP FOR BEAUTY RECOMMENDATIONS, FAVOURITE PRODUCTS & FRIENDLY CHAT

Tower 28 MakeWaves Mascara Review – Just launched in the UK

Tower 28 MakeWaves Mascara Review – Just launched in the UK

*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog

tower 28 logo

Just launched in the UK

Tower 28 MakeWaves Mascara Review UK (shade Drift)

I was very excited to pick up the Tower 28 MakeWaves Mascara in shade Drift while I was in New York last year and I absolutely love it. The brand just launched in the UK, so now you can shop it too. Here’s a full review with before and after photos.

What is Tower 28 MakeWaves Mascara?

Tower 28 MakeWaves Mascara
Tower 28 MakeWaves Mascara
  • Mascara designed to visibly volumise, lengthen and define
  • Long-wearing and water resistant formula
  • Triple-wave wand has three flexible, suspended bands that visibly lengthen and define each lash
  • Super lightweight buildable formula
  • Finish doesn’t get crunchy
  • Easy to remove
  • Vegan, gluten-free, cruelty-free
  • Ophthalmologist tested, contact lens safe, allergy tested, and 100 percent safe for sensitive eyes
  • Just launched in the UK HERE*

The Wand

Tower 28 MakeWaves Mascara Wand (shade Drift)
Tower 28 MakeWaves Mascara Wand (shade Drift)

This wand is great at catching every lash, and coating each one without loading on too much product at once. It extends and separates the lashes really nicely.

Key Ingredients

Aquaflex® Technology – conventionally used in haircare styling, this ingredient actively works to define curl using memory hold (it memorises the wave of your lash) and keeps them soft. Also helps keep lashes humidity-proof

Castor Oil Blend – keeps lashes looking healthy, strong, and conditioned

How to use Tower 28 MakeWaves Mascara

This mascara is really easy to use. Simply use the inner curve of the brush to build up visible volume and the longer bristles to lengthen and define. You can apply additional coats while lashes are still wet for more volume. 

Before and After Photos

Here are the before and afters for you, with one light coat, two light coats, and then three generous coats on both eyes.

Tower 28 MakeWaves Mascara before photo
Before Photo
1 Coat Tower 28 MakeWaves Mascara shade Drift
1 Coat Tower 28 MakeWaves Mascara shade Drift
2 Coats Tower 28 MakeWaves Mascara shade Drift
2 Coats Tower 28 MakeWaves Mascara shade Drift
After Photo: Tower 28 MakeWaves Mascara shade Drift
After Photo: Tower 28 MakeWaves Mascara shade Drift

The eyeshadow shown here is REESON Lid Elixir.

Where to buy Tower 28 MakeWaves Mascara

Tower 28 just launched in the UK. Shop via the link below:

My Review of Tower 28 MakeWaves Mascara shade Drift

Tower 28 MakeWaves Mascara shade Drift
Tower 28 MakeWaves Mascara shade Drift

It is so exciting to find a really good brown mascara! I think most people tend to choose a black mascara, (and I did actually pick up the Black version of this too), but I went straight for the brown one to start testing.

I am absolutely loving this mascara. Drift is the perfect shade of brown. Not too deep that you lose the softness, and not too warm that you end up looking like your eyes are a bit sore. It is just the perfect shade of brown.

The brush is great at picking up and stretching out every lash, and the formula has a lovely volumising effect that still keeps things looking fairly natural.

It feels really light on the lashes, isn’t at all irritating and I haven’t noticed any flaking or smudging. It’s great. I will try the black shade, Jet, soon but for now, Drift is just perfect.

Tower 28 MakeWaves Mascara shade Drift
Tower 28 MakeWaves Mascara shade Drift

If you’re looking for a new mascara that simply enhances the lashes, adds length and volume, and also keeps a curl, the Tower 28 MakeWaves Mascara is definitely one to look at.

Although this isn’t a tubing mascara, it does resemble one as it is lightweight, non-irritating and safe for sensitive eyes and contact lenses.

If you are looking for a tubing formula, I really like Zoeva’s one. Read: Ooh La Lash Tubing Mascara Review

When does Tower 28 MakeWaves Mascara launch in the UK?

The MakeWaves Masacara just launched in the UK HERE.

Is Tower 28 MakeWaves a tubing mascara?

No. This isn’t technically a tubing mascara and can be removed with regular eye makeup remover. It is however very light feeling and long-wearing like a tubing mascara. Check out Best Eye Makeup Removers on a Budget.

What makes MakeWaves Mascara unique?

This is a fairly unique mascara because, although it is not technically a tubing mascara, it really does act like one because it never flakes or smudges, and also holds a curl exceptionally well. It is also suitable for contact lens wearers and sensitive eyes.

Is the mascara environmentally friendly?

Tower 28 have their Earth Sensitive Pledge and the MakeWaves packaging is made from 78% PCR (post-consumer recycled) plasti as part of their commitment to sustainable packaging.

What are the available shades and sizes?

There are two shades available in the Tower 28 MakeWaves Mascara – Drift which is a new shade, and a gorgeous brown, and also Jet, which is black. The mascaras comes in a full size which is 8.5ml and also a mini size.

SIGN UP TO MY FACEBOOK GROUP FOR BEAUTY RECOMMENDATIONS, FAVOURITE PRODUCTS & FRIENDLY CHAT

REESON Beauty Lid Elixir Eye Serum-Tint – BACK IN STOCK

*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog

Reeson logotype black

Priced at

*REESON is my own brand

REESON Beauty Lid Elixir Eye Serum-Tint Review & Swatches

I am thrilled to be able to say that REESON Beauty Lid Elixir has been super popular and we have struggled to keep it in stock. Luckily is it back on pre-order now, so don’t miss out.

What is REESON Beauty Lid Elixir?

REESON Beauty Lid Elixir Eye Serum-Tint
REESON Beauty Lid Elixir Eye Serum-Tint

I basically made Lid Elixir for me because I have wanted smoother, more youthful looking eye lids for the longest time and there wasn’t anything out there that I felt would do the job.

Like the Bronzing Balm and the Highlighter Duo, the REESON Beauty Lid Elixir is a skincare-makeup hybrid product, and a truly skincare-first formula. It is a peptide packed serum-tint designed to treat the eye lids. The challenge was to add long lasting, crease resistant colour and soft shine. But we did it. Lid Elixir took over 3 years to formulate!

  • A first of its kind peptide-packed serum-tint
  • Designed to smooth eyelids and deliver a wash of sheer, glossy colour
  • Univeral shade that suits all skin tones
  • Formulated with active ingredients to help skin feel brighter, plumped and hydrated
  • Targeted active ingredients like Matrixyl Synthe 6 and Gatuline Link n Lift work to boost collagen and elastin synthesis, and to visibly reduce imperfections on the eyelids
  • Works to improve the appearance of eyelids both instantly and over time
  • Crease-proof once set
  • Vegan and cruelty-free
  • Non-comedogenic
REESON Beauty Lid Elixir
REESON Beauty Lid Elixir

Key Ingredients

MATRIXYL SYNTHE 6 – powerful peptide also known as Palmitoyl Tripeptide-38. Boosts collagen and elastin synthesis and works with the skin’s natural matrix to produce a visible smoothing and lifting effect. Studies have shown it improve the appearance of fine lines, wrinkles, uneven skin tone, and dullness

GATULINE LINK N LIFT – Horse Chestnut Extract works to stimulate cellular dynamism of fibroblasts. Studies show that it reconnects the epidermis with the dermis to reinforce the skin’s structure and reduce wrinkles

SODIUM HYALURONATE – form of Hyaluronic Acid with a smaller molecular size, it helps to plump and firm the delicate eye area, smooths the appearance of the eye lids, and provides long-lasting hydration for an elastic skin surface

SQUALANE – helps maintain moisture in the skin, leaving skin feeling supple and more comfortable. Boosting hydration can help your skin to appear more vibrant and healthier.

REESON Beauty Lid Elixir Swatches

REESON Beauty Lid Elixir Swatches
REESON Beauty Lid Elixir Swatches

How to use the REESON Beauty Lid Elixir

REESON Beauty Lid Elixir - How To Use It
REESON Beauty Lid Elixir – How To Use It

Apply a tiny amount of Lid Elixir directly on to the lids with with either fingertips or a small brush.. You can tap to blend out the edges or blend with a brush. For extra smoothing, try to keep lids closed and still for a few seconds to allow the formula to set.

I like to use it alone, however you can apply other eye makeup on top as long as you have allowed it to completely dry.

REESON Beauty Lid Elixir
REESON Beauty Lid Elixir

Lid Elixir Review & Application Video

Where to buy it

The REESON Beauty Lid Elixir is £29 and available to pre-order now

When will REESON Lid Elixir be back in stock?

We’re expecting to ship orders from 9th May.
Limited initial stock available. Maximum of 2 per order. Orders will be shipped in the order received. If we run out of early stock, your item will ship from 20th May when our next batch arrives.

SIGN UP TO MY FACEBOOK GROUP FOR BEAUTY RECOMMENDATIONS, FAVOURITE PRODUCTS & FRIENDLY CHAT