Estee Lauder Bronze Goddess 2024 Flora Verde Collection Review & Swatches

*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog

If you have been a reader for a while, you’ll know that the new Bronze Goddess collection is one of my favourite dates in the beauty calendar. For 2024, we have the limited edition Estee Lauder Bronze Goddess Flora Verde collection and it is giving me all the summer feelings! Here’s what you need to know.

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Bronze Goddess Flora Verde Palette for Eyes and Cheeks 2024 Shades

Estee Lauder Bronze Goddess 2024 Flora Verde Palette
Estee Lauder Bronze Goddess 2024 Flora Verde Palette

This is a really pretty palette that follows a similar format as the Lumiere palette from last year, the Desert Heat Eyeshadow palette, the Azur Summer Look palette and the Nuit Summer Look palette from previous years. 

The Flora Verde Palette palette includes a mirror inside a limited-edition case and is a 9 shade eyeshadow and highlighter palette.

Estee Lauder Bronze Goddess 2024 Flora Verde Palette shades
Estee Lauder Bronze Goddess 2024 Flora Verde Palette shades

Shades include:
1. Brazilian Coast (Matte finish; a soft cream)
2. Rio Sol (Shimmer finish; a warm gold tone)
3. Flora Verde (Shimmer finish; a golden olive)
4. Nightshade (Matte finish; a flawless flat black)
5. Passion (Shimmer & Overall Highlighter; a fiery copper-gold tone)
6. Samba (Shimmer finish; a fizzy Champagne)
7. Viva Pink (Demi Matte finish; a bright, deep pink)
8. Heat (Shimmer finish; a coppery sunset red)
9. Café Brazil Nut (Demi Matte finish; deep olive brown)

This is last year’s Lumiere palette:

Limited Edition Bronze Goddess Lumière: The Summer Look Palette
Limited Edition Bronze Goddess Lumière: The Summer Look Palette 2023

Here are those swatches:

Limited Edition Bronze Goddess Lumière: The Summer Look Palette Swatches
Limited Edition Bronze Goddess Lumière: The Summer Look Palette Swatches 2023

NEW Bronze Goddess Shimmering Gelée

Estee Lauder Bronze Goddess 2024 Shimmering Gelee
Estee Lauder Bronze Goddess 2024 Shimmering Gelee

This is a brand new body highlighter with a shimmering finish. It is a lightweight non-sticky, clear, pearlised gel formula.

Here’s a swatch:

Bronze Goddess Shimmering Gelee Swatch
Bronze Goddess Shimmering Gelee Swatch
Bronze Goddess Shimmering Gelee on skin
Bronze Goddess Shimmering Gelee on skin

This shot probably doesn’t do it justice. You need to imagine it on tanned shoulders and shins!

Bronze Goddess Healthy Glow Powder

Estee Lauder Bronze Goddess Healthy Glow Bronzer - Sunrise
Estee Lauder Bronze Goddess Healthy Glow Bronzer – Sunrise

This is limited-edition face palette with blush, bronzer and highlighter in one. It really reminds me of the now discontinued La Mer bronzing compacts with the mix of all the complexion enhancers in one.

Like the La Mer, you can use them individually, or blend them together for a healthy glow.

Estee Lauder Bronze Goddess Healthy Glow Bronzer - Sunrise Swatches (mixed)
Estee Lauder Bronze Goddess Healthy Glow Bronzer – Sunrise Swatches (mixed)

Above are the swatches blended together.

There are two shades to choose from:

  • Sunrise – terracotta bronzer, peach blush, rose gold highlighter
  • Sunset – sienna bronzer, tangerine blush, yellow gold highlighter

Bronze Goddess 2024 Illuminating Powder Gelee Shades & Swatches

Bronze Goddess Illuminating Powder Gelee 2024 - Heatwave, Solar Crush, Modern Mercury
Bronze Goddess Illuminating Powder Gelee 2024 – Heatwave, Solar Crush, Modern Mercury

Like last year, there are three illuminator shades and we have Modern Mercury again yay.

  • 01 Heatwave
  • 02 Solar Crush
  • 03 Modern Mercury
Bronze Goddess Illuminating Powder Gelee 2024 - Heatwave, Solar Crush, Modern Mercury
Bronze Goddess Illuminating Powder Gelee 2024 – Heatwave, Solar Crush, Modern Mercury

In case you’re unaware, Modern Mercury has quite the Estee Lauder history. It was a limited edition highlighter back in a collection that launched in 2013. It was a ground-breaking formula of the time, but once the collection was sold out, MM was no longer available.

Then, in 2016, Victoria Beckham chose it to be part of her debut VB X EL collection and everyone went completely crazy over it and wondered why it has never been made permanent.

Now that Victoria Beckham has her own beauty range, we had to say goodbye to Modern Mercury again. The Bronze Goddess 2020 collection brought it back and so we had it for the past few years too.

Estee Lauder Bronze Goddess Modern Mercury 2024
Estee Lauder Bronze Goddess Modern Mercury 2024

I love this outer packaging and the pan design. Here are the swatches:

Bronze Goddess Illuminating Powder Gelee 2024 Swatches - Heatwave, Solar Crush, Modern Mercury
Bronze Goddess Illuminating Powder Gelee 2024 Swatches – Heatwave, Solar Crush, Modern Mercury

I really enjoy this highlighter formula from EL. It uses unique prisma technology which gives such a gorgeous glow. It is a tri-brid of liquid, powder and gel and it has such a beautiful smooth finish, delivering a soft sheen that illuminates the complexion wonderfully.

Estee Lauder Bronze Goddess Heatwave 2024
Estee Lauder Bronze Goddess Heatwave 2024
Estee Lauder Bronze Goddess Solar Crush 2024
Estee Lauder Bronze Goddess Solar Crush 2024

Bronze Goddess Matte & Glow Bronzing Trio

This was a new format in 2020, with three different powders and remains part of the permanent Bronze Goddess collection.

Estee Lauder Matte & Glow Bronzing Trio
Estee Lauder Matte & Glow Bronzing Trio

We have two matte powder bronzers (medium and deep) and one luminous highlighter. You can use them individually, or blend them together. Here are the swatches:

Estee Lauder Matte & Glow Bronzing Trio Swatches
Estee Lauder Matte & Glow Bronzing Trio Swatches

This is the perfect palette to use with a big fluffy brush, swirled all over the pan to warm up the complexion and get it glowing.

Estee Lauder Bronze Goddess 2024 Fragrance Collection

Of course we have the classic Bronze Goddess skinscent. I absolutely adore it and for me, it really is the scent of summer.

Original Bronze Goddess Skinscent 2024
Original Bronze Goddess Skinscent 2024

It’s like lying on the beach in a beautiful place surrounded by the uplifting scents of creamy coconut, soft vanilla and sexy amber. It will always be a favourite for me.

This year we also have the Flora Verde limited edition. Described as a Floral green fragrance with a Brazilian Gardenia accord surrounded by Coconut Water and Sandalwood:

  • Top notes – Italian Bergamot, Coconut Water, Orange Bigarade
  • Heart Notes – Pink Pepper, Brazilian Gardenia, Ylang Essential Oil
  • Base Notes – Jasmine Sambac Absolute, Sandalwood, Skin Musk
Estee Lauder Bronze Goddess Nuit Eau de Parfum
Estee Lauder Bronze Goddess Nuit Eau de Parfum

It’s a gorgeous, green floral take the iconic Bronze Goddess scent and I’m really enjoying it. It makes me think of an upscale beach holiday as Bronze Goddess always does, and I love the uplifting Bergamot in the top notes and the deeper smoothness of the Jasmine Sambac Absolute. Of course it has the milky coconut tones you’d expect from this iconic fragrance.

When is Estee Lauder Bronze Goddess 2024 out?

The full Bronze Goddess collection is out now at Estee Lauder*.

Maybelline Lash Sensational Firework Mascara Review

*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog

maybelline logo

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Maybelline Lash Sensational Firework Mascara Review

There’s a brand new mascara from Maybelline and as it’s one of my favourite high street brands, I was very excited to try it. Here’s the low down on the Maybelline Lash Sensational Firework Mascara with before and after photos.

What is Maybelline Lash Sensational Firework Mascara?

Maybelline Lash Sensational Firework Mascara Features
Maybelline Lash Sensational Firework Mascara Features
  • Designed to deliver 360° lash-by-lash impact
  • Innovative SuperSpark Brush with bristles arranged in a unique spiral firework pattern
  • Designed to capture and lift each lash
  • Gel-based formula is enriched with Pro-Vitamin B5 to condition and strength
  • Buildable 24 hour smudge-resistant formula

Before and After Photos

Here’s the before:

Maybelline Lash Sensational Firework Mascara before photo
Before Photo

Here’s one coat on one side:

Maybelline Lash Sensational Firework Mascara - one coat
One Coat

Here’s two coats on one side:

Maybelline Lash Sensational Firework Mascara - Two Coats
Two Coats

See below for the full after photo with two coats on both eyes

My Review of Maybelline Lash Sensational Firework Mascara

Maybelline Lash Sensational Firework Mascara After Photo
Maybelline Lash Sensational Firework Mascara After Photo

I love Maybelline mascaras, so I was pretty confident that I would get on well with this.

I am a huge fan of Maybelline Sky High – see my review here – and have been wearing the Burgundy Haze shade pretty much every day for the last couple of months. See Burgundy Haze in action in this Instagram video.

Whereas Sky High Mascara is mainly about lengthening the lashes, I think that Maybelline Fireworks really delivers on the volume (and gives length too). As you will probably have seen in the Before & After photos above, I could easily have just used one coat, as it packs on so much volume really quickly.

The formula is super black and really adds great impact and definition to the eyes. What I love about this formula is that it doesn’t make the lashes at all crispy, even when it’s dry, and the eyelashes stay feeling flexible for the whole day.

This means that you can easily layer up Maybelline Lash Sensational Firework Mascara later in the day, which I find can usually be quite a struggle with a lot of mascara. Often, when I go to top up with a lot of mascaras, I can find the brush drags and kind of catches on the lashes. Whereas topping up with Firework feels smooth and fluid.

I think it is down to a combination of the smooth gel-based formula and the very flexible, bendy brush which allows for intuitive application.

I love that it makes my eyelashes look very thick, long and black. I think it separates them nicely and lifts them up with a good curl which lasts. You get a really nice full and fanned out appearance to the lashes and there is very minimal flaking and smudging. 

The pink packaging is fun, but it is pretty big and bulky, and I definitely prefer the sky high style of packaging, but it’s no big deal. For me, Sky High is more of an everyday mascara, where as Fireworks is one I will be reaching for when I need a bit more drama.

I am a fan of thick lashes, and really enjoy the bulked up look, so I loved the two coats with the Maybelline Lash Sensational Firework Mascara. However, if you like something a bit less bulky, then one coat will be all you need, which not only saves on product, but also time!

If you are looking for a new mascara and love something super black and dramatic, I definitely think this is worth a try.

It takes a bit more work to remove than Sky High, but it’s nothing that a minute massaging an oil cleanser over the lashes can’t deal with.

Where to buy Maybelline Fireworks Mascara

This mascara is available now for £12.99. Buy it via the following links:

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Jo Malone Addict? 8 Super Handy Ways To Re-Use Your Candle Jar

As a teenager I was captivated by the magic of candlelight; I covered every surface in brightly coloured and sickly scented waxes I found on market stalls and from the ‘hippy shop’ that’s been in my hometown since the dawn of time. Even though my tastes have somewhat progressed since then, as an adult I find them a crucial part of every room and a little indulgence I don’t compromise on. Bringing a subtle flicker during a chilly evening, as well as a scent that either comforts or invigorates the mind, candles are definitely a modern phenomenon – especially the expensive ones. Millions of luxury jars are sold every year, with the UK being apparently the biggest consumer of them in Europe, and they’re proudly displayed on coffee tables until the very last burn.

8 Amazing Ways To Re-use Your Candle Jar (Jo Malone London)

I do love a luxe candle, with being one of my favourite brands (I do also love a classic Yankee Candle, Molton Brown for richness, Neom for calming moments and so many smaller and independant brands for something different.) But when you’re spending forty odd quid on a candle it’s almost painful to chuck away the glass jar when it’s finished – especially if it looks as pretty as the JML ones do. I’ve long been known to re-use candle jars as a way to make the most of the investment while bringing an unexpected twist to my home decor, and right now is the perfect time to ‘make do and mend’.

If you fancy re-using your candle jars, then the easiest way to clean them up after you can’t get any more burn is to pop them in the freezer; leaving them for 24hrs hardens the wax and allows you (with a firm tap) to release it from the bottom. Pop your jar either in the dishwasher or give it a good clean out with soapy water if there’s a label you don’t want to damage, and you’re good to go. And once you’ve done that, here are a handful of ways you can put those old candle pots to good use and re-use your candle jar in a creative and luxurious way…

8 Amazing Ways To Re-use Your Candle Jar (Jo Malone London)

1. Store your makeup brushes. The perfect way to tidy up your brushes while looking fabulous; the pot is just the right width and depth to hold pretty much my entire daily collection.

2. Pop in cotton pads, buds or contact lenses. It’s a pretty and more convenient way to store all those messy bits and bobs that are lingering in your bathroom or on your dressing table.

3. Use it as a bedside tidy. Keep all your bedside essentials in one place – ear plugs, lip balm, tablets and so on.

4. Decant your bath salts. If you’ve got massive bags of Epsom salts that take up too much space, decant a little into a candle jar and proudly have them on display.

5. Add some flowers. A makeshift vase for either freshly picked or fake flowers; such a simple but effective idea that can really lift a simple space.

6. Re-use it as a candle holder. Keeping it simple, why not add a tealight or pillar candle to breathe new life into your favourite jars once again.

7. Store matches or lighters. Rather than having them stuffed in a drawer or in tatty old boxes, decant your matches or pop your favourite lighters into a jar to keep them looking part of your candle display.

8. Use it as an accessories pot. Tidy up your most worn pieces of jewellery or accessories (I’m thinking hair clips and slides too) and put them in one place.

8 Amazing Ways To Re-use Your Candle Jar (Jo Malone London)

Have you ever re-used a pretty candle pot? Let me know if you’ve found any other genius ways to transform, upcycle or re-use your candle jar….

SHOP MY FAVE JO MALONE LONDON CANDLES

Read my post discussing whether spending £50 on a candle is a ridiculous over-indulgence here.

Jo Malone Addict? 8 Super Handy Ways To Re-Use Your Candle Jar

As a teenager I was captivated by the magic of candlelight; I covered every surface in brightly coloured and sickly scented waxes I found on market stalls and from the ‘hippy shop’ that’s been in my hometown since the dawn of time. Even though my tastes have somewhat progressed since then, as an adult I find them a crucial part of every room and a little indulgence I don’t compromise on. Bringing a subtle flicker during a chilly evening, as well as a scent that either comforts or invigorates the mind, candles are definitely a modern phenomenon – especially the expensive ones. Millions of luxury jars are sold every year, with the UK being apparently the biggest consumer of them in Europe, and they’re proudly displayed on coffee tables until the very last burn.

8 Amazing Ways To Re-use Your Candle Jar (Jo Malone London)

I do love a luxe candle, with being one of my favourite brands (I do also love a classic Yankee Candle, Molton Brown for richness, Neom for calming moments and so many smaller and independant brands for something different.) But when you’re spending forty odd quid on a candle it’s almost painful to chuck away the glass jar when it’s finished – especially if it looks as pretty as the JML ones do. I’ve long been known to re-use candle jars as a way to make the most of the investment while bringing an unexpected twist to my home decor, and right now is the perfect time to ‘make do and mend’.

If you fancy re-using your candle jars, then the easiest way to clean them up after you can’t get any more burn is to pop them in the freezer; leaving them for 24hrs hardens the wax and allows you (with a firm tap) to release it from the bottom. Pop your jar either in the dishwasher or give it a good clean out with soapy water if there’s a label you don’t want to damage, and you’re good to go. And once you’ve done that, here are a handful of ways you can put those old candle pots to good use and re-use your candle jar in a creative and luxurious way…

8 Amazing Ways To Re-use Your Candle Jar (Jo Malone London)

1. Store your makeup brushes. The perfect way to tidy up your brushes while looking fabulous; the pot is just the right width and depth to hold pretty much my entire daily collection.

2. Pop in cotton pads, buds or contact lenses. It’s a pretty and more convenient way to store all those messy bits and bobs that are lingering in your bathroom or on your dressing table.

3. Use it as a bedside tidy. Keep all your bedside essentials in one place – ear plugs, lip balm, tablets and so on.

4. Decant your bath salts. If you’ve got massive bags of Epsom salts that take up too much space, decant a little into a candle jar and proudly have them on display.

5. Add some flowers. A makeshift vase for either freshly picked or fake flowers; such a simple but effective idea that can really lift a simple space.

6. Re-use it as a candle holder. Keeping it simple, why not add a tealight or pillar candle to breathe new life into your favourite jars once again.

7. Store matches or lighters. Rather than having them stuffed in a drawer or in tatty old boxes, decant your matches or pop your favourite lighters into a jar to keep them looking part of your candle display.

8. Use it as an accessories pot. Tidy up your most worn pieces of jewellery or accessories (I’m thinking hair clips and slides too) and put them in one place.

8 Amazing Ways To Re-use Your Candle Jar (Jo Malone London)

Have you ever re-used a pretty candle pot? Let me know if you’ve found any other genius ways to transform, upcycle or re-use your candle jar….

SHOP MY FAVE JO MALONE LONDON CANDLES

Read my post discussing whether spending £50 on a candle is a ridiculous over-indulgence here.

7 Beauty Brands Doing Things A Little Differently In 2021: And You Need To Know About All Of Them

One of the things I love most about the beauty industry is its ability to react, adapt and innovate. There’s always a new texture, technique or format to enjoy (or a new way of doing things altogether,) and our desire never wanes for something unexpected; the joy is undoubtedly in the discovery and in the moment you wonder ‘why has nobody ever thought of this before?’ After the absolute sh*t show of a year in 2020, there’s already so much to get excited about and look forward to in 2021 – and the beauty world is delivering in spades. With so many brands opting to do things a little differently and try something new, if there’s one thing the global pandemic has driven it’s undoubtedly risk taking and thinking outside the box; the result is a plethora of exciting additions to my beauty regime, and these seven are the ones I think you most need to know about as we step forward into the next decade…

THE INDIVIDUAL DOSE SKINCARE: Beauty Cubes (From £9.50)


‘Plastic free’ is definitely a buzz phrase right now, as consumers become increasingly conscious about the amount of packaging they’re disposing of on the daily. Our beauty regimes have definitely become the focus over the last 18 months, and more and more solid products are finding their way onto our bathroom shelves; Beauty Cubes offers solid beauty solutions with a difference, as every box contains tiny individual doses of product that can be mixed with water to release their full potential. Choose from shampoo, conditioner, body wash, facial cleanser, exfoliator and even a face mask – all perfectly sized in doses to reduce waste without compromising on experience. I haven’t tried everything in the range, but I do really like the cleanser which leaves my skin feeling thoroughly cleansed and nourished (thanks to the inclusion of ingredients such as Oat, White Willow Bark, Apricot Kernel Oil, Coconut Oil, Vitamin E and Vitamin C) without any tightness or dryness. Vegan, sulphate-free, palm-free and containing upcycled ingredients too, this is a brand that’s not afraid to break the mould and try something new.

THE DEODORANT BALM: AKT (£18.00)


Seeing as the deodorant category is long overdue a makeover, there’s no surprise we’re finally seeing new formats and textures to replace the cans and sticks we’ve been putting up with for decades. AKT has a fascinating story that proves its efficacy, having been developed by two West End performers who were sick of their usual deodorants either not performing or leaving them smelling ‘like teenage boys’. AKT was developed from pure need (there’s nobody better to put a deodorant to the test than those spending all day in the studio or on stage!) and the result is a beautiful balm that’s applied from the tube with your fingers to wherever you need it. Completely plastic free, vegan, natural, cruelty-free, genderless and available in a trio of subtle and elegant scents, the formulas also contain Shea Butter and Calendula Oil to moisturise skin. I was truly surprised how much I loved this as soon as I tried it, the creamy balm drying down instantly to a velvety smooth finish that leaves skin feeling protected and fresh; it’s expensive, but as a natural alternative it’s far superior to the vast majority I’ve tried and absolutely worth the price point.

THE STACKABLE MAKEUP: Trinny London (From £16.00)


Although Trinny London has been knocking about since 2017, it’s only now that it’s gaining real traction and becoming a staple of makeup bags thanks to its paired back approach and effective formulas. The vast majority of the products come in little stackable pots that eliminate the clutter we all suffer when it comes to our beauty regimes, as well as offering up a simple daily routine; I love the fact you can even buy whole stacks if you’re after something like a smokey eye, simplifying the whole process and nodding to the fact the vast majority of beauty enthusiasts don’t have the time for 27 different products. Many are multifunctional too, while others (such as the Miracle Blur which immediately softens lines and pores to create a great base) just target a very specific issue or need. I really love the hard working concealer which doesn’t sit in my fine lines, as well as the Lip2Cheek colours which offer a beautiful flush when you want to look ready to face the day. And the added bonus is that because it’s been designed by a woman in her 50’s, everything has been created with older skin in mind – basically, I can’t fault it.

THE CUSTOM FOUNDATION: Dcypher (£40.00)


I’m sure we can all agree that finding our perfect foundation shade is up there on the holy grail list of beauty achievements we all wish to achieve by the time we die, but now more than ever it can be a struggle to find a base that works for you. How do you even begin when the only thing to go on is a computer generated swatch? Dcypher have nailed the solution by creating bespoke foundations not only work with your exact skin tone, but your desired texture and skin type too; all you have to do is take a photo via their website tool for a surprisingly accurate suggestion, order a sample to check it works and then if you like it take the plunge for the full size bottle. If you’ve been unable to find your perfect match, or are wary about buying anything without being able to test it at home first, this is the perfect solution – and a much more affordable one at that, seeing as other custom foundations can set you back three times the price. I’ve successfully found my perfect match and it’s one of the best foundations I’ve tried in a long time; the tone is absolutely spot on, a miracle considering it’s generated via a webcam, and the result is a flawless base that stays in place all day with ease.

THE SPRAY SANTIZER: Haze (£7.00)


Oh how the world has changed in the last twelve months, and how my collection of hand sanitizers has grown from a meagre one or two reserved for dog walks. It’s safe to say hand hygiene is going to be a big part of our lives for years to come, and Haze has managed to turn something rather practical and functional into something altogether more on-trend. Their super sleek packaging looks more like a perfume bottle than a hand sanitizer, spritzing a quick drying 75% alcohol formula to kill up to 99.9% of bacteria and viruses – while smelling good at the same time. Available in watermelon, lemon, lavender and aloe vera, the sprays are super convenient for slipping in your pocket but also way more useful for sanitizing things like keys or your steering wheel; I’m all for practicality with a splash of fun, and Haze ticks all those boxes and more. Rather importantly, it leaves my hands feeling soft rather than parched too.

THE NEW HAIR WASH: Hairstory (From £44.00)


Do you remember the cleansing conditioners we all went mad for back in 2014? Even then we understood that traditional shampoos could strip the hair of its natural oils and leave our ‘dos looking parched, so a cleansing conditioner offered the best of the nourishing benefits without the negative impact of the shampoo. Hairstory’s New Wash is that reinvented for 2021, offering an effective solution to help cleanse and condition in one step without the traditional sulphates or silicones that can leave hair looking a bit meh. It cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable, while imparting conditioning elements onto the hair’s surface. It does take some getting used to as it doesn’t foam, but when thoroughly massaged into both the scalp and lengths of hair the result is swishy and soft; I definitely need fewer styling products when using this, and my ‘do seems to last longer between washes too. Although it’s a pricey alternative if you’re currently riding the Pantene train, you don’t need a huge amount to get the results you want and your hair will look and feel so much better for it.

THE SUSTAINABLE EXFOLIATOR: Nett Exfoliator (£25.00)


Sometimes the simplest solutions are some of the most effective, and with the launch of Nett it proves that beauty doesn’t have to be complicated to make a difference. In Ghana the ‘exfoliation sheet’ has been an essential part of the bathing culture for a very long time, and now it’s launched in the UK so we can harness the unique benefits too. Perfect for helping to maintain soft and smooth skin, the open weave sheet helps to buff away dryness and stimulate the blood flow that’s essential for a healthy glow; you can also add your usual body wash for a cleansing experience with a difference, getting into all those hard to reach areas with ease. Unlike many body puffs that lose their shape and substance within a few months, the Nett lasts up to two years: it dries quickly to avoid any bacteria growth, and can be thrown in the washing machine whenever it needs a refresh.

Which of these seven are you most excited and intrigued by?

Have you discovered any other innovative brands trying to do things differently in 2021?

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